Do you run 5-day challenges as part of your launch strategy? Or would you like to try out running a 5-day challenge in the next couple of months?
If so, this is going to be a very helpful episode of the podcast, because I've got some hot tips for running 5-day challenges.
Let's dive in!
I'm going to get straight to the point with this episode. I've got five hot tips for running 5-day challenges, plus I want to walk you through the phases of a 5-day challenge, as well as the one thing that I do that I think results in far more conversion and far more effectiveness for my 5-day challenges.
Tip 1: Your 5-day challenge should be focused on one outcome
I see a lot of people try and jam far too much into their 5-day challenges.
They think they need to have an outcome every single day, so they've got five outcomes that people can achieve.
But what that means is:
1. People will pick and choose which days they engage with based on the outcomes that they want to achieve themselves.
2. Your 5-day challenge is overwhelming and it actually goes too far and too deep too quickly. You can't guide people through that process effectively because there's too much to go through and there's too much for you to cover.
Instead, I would focus on one core outcome that you help people to achieve, and break that up into the five steps that you cover over the five days together.
If that means your training each day is shorter and sharper, that's going to be a win.
It also is going to maximise people's completion rate of that challenge, because they don't actually achieve the outcome unless they do all five days. That's what we want to help people to work through.
That brings me to the second of my five tips for running 5-day challenges...
Tip 2: Keep your challenge simple and effective
If you say it's going to help people achieve X outcome, you better be sure that you actually do so.
That's why I want you to focus on that one outcome and really master effectively taking people through that process to achieve it.
Make sure that you have the simplest process possible, and the one that's most likely to have the most people in the challenge achieve the goal.
That's what we want to do - we want to deliver on that promise.
We don't want to have lots of people flailing about and feeling helpless at the end of the challenge because they couldn't keep up, or they didn't understand something, or it was just too complex and involved for them.
Keep it as simple and effective as possible.
Tip 3: Ensure people can achieve the outcomes by completing under 30 minutes a day
If each day there's a video training for people to watch, keep that video under 30 minutes as best you can.
Even better, have 15 to 20 minutes of instructions and 15 to 20 minutes of actual implementation. That's it.
That ensures you're really nailing people achieving that outcome and getting their homework done in a short amount of time.
Tip 4: Use the learn, do, share model
This model is a very simplified adult learning model, and it's very effective at maximising people's completion of a 5-day challenge.
On each day, there's something for people to learn, something for them to do, and something for them to share.
The share component of a 5-day challenge is one of the most critical ones because it's in sharing and receiving feedback that they're creating connection back to you, as well as maximising completion because of that sense of accountability and wanting to participate in that group process.
If you can break your 5-day challenge down so that each day there's just one thing to learn, one thing to do, and one thing to share, that will be a simple and effective process that maximises completion.
That brings me to the last of my tips for running 5-day challenges.
Tip 5: Be present with your challengers
A 5-day challenge has a job to do. That job is to convert the right people who are ready, willing and able, into purchasing the upsell.
That upsell is usually an online course or program, a membership, or a VIP offer.
In order to maximise conversion, you want to maximise your connection.
Connection drives conversion.
If you create your 5-day challenge, but it's just emails and you're not present and there's no reply or feedback loop, then chances are you're not going to maximise your conversion rate.
Be present, answer questions, invite people to ask questions, and give feedback.
It's the engagement with you that is going to maximise your conversion into the next offer.
Those are my five tips for running 5-day challenges... but I have one last bonus tip that is my secret to ensure my 5-day challenges do their job of attracting and converting people into my offer.
Before I can share that secret tip, you need to understand my four phases of running a 5-day challenge that really lands.
The four core phases of running a 5-day challenge are:
Phase 1: Design
When you design the 5-day challenge, look at:
What are the five days going to cover?What's the learn, do, share for each of the days?Who is it specifically for?What are you up-selling them into?This ensures you've got that clarity around the design.
Phase 2: Promote
Promote your 5-day challenge far and wide so that you maximise the sign-ups into that challenge.
Promote it to your existing audience, promote it to your warm audience, and then promote it to a cold audience. Really maximise the number of people who are enrolled and registered to do the challenge.
Phase 3: Deliver the challenge
That's your five days. That's where you're delivering the training, you're giving people feedback, you're answering questions, you're engaged, you're really present with your audience.
Phase 4: The upsell
On days four and five of the challenge, I start talking about the upsell. Then I talk about the upsell in the subsequent week or two after the challenge, plus in my follow-up email sequence which does a lot of that pitching for me and invites those people who are a good fit for the upsell to connect with me and have a conversation about it, and invites them to go and check out that offer.
I do a 5-day challenge that upsells into the Take Off program, so I've got emails that pitch the Take Off program, answer frequently asked questions about the program, get people over to the sales page, but also getting them emailing me to ask me questions about the Take Off program and let me know if that's something that they think might be a good fit for them.
This brings me to my bonus tip (one of my juiciest tips) for 5-day challenges...
Bonus tip: Pre-write the upsell
This might feel like something you don't want to do in the early stages. When you're designing your 5-day challenge and you're out there promoting it, you just want to stay focused on promoting this free thing.
It's very exciting, so why wouldn't you want to shout about it from the rooftops?
But I find that if I haven't pre-written my upsell and the emails that follow up the 5-day challenge, then when I'm running the challenge itself, I'm so present with the challenge that it's difficult for me to get into that upsell writing headspace.
In the early stages of running 5-day challenges, it was about day four or five of the challenge when I started to get wobbly about my upsell. I'd start to worry that I hadn't done enough or given enough value.
Then I started extending my 5-day challenges by running bonus master classes and extra live calls.
But all I was doing was delaying the upsell because of my mindset wobbles.
The more that I pre-write the upsell component of my 5-day challenge, the less likely I am to have a fizzle at the end, and the less likely I am to delay that upsell process.
I don't just design the challenge in the design phase. I design the entire launch process and the entire upsell part of that process.
That is my little secret.
If you're reading this and feel like you really want to nail your launches, then I have a fabulous free resource for you.
It's my Launch Basics training.
It walks you through the basics of a step-by-step launch, what emails to send, where the lead magnets go in a launch, and all those different pieces and components.
You can grab that training for free at: tashcorbin.com/basics
Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.
Until next time, I cannot WAIT to see you SHINE.