Rachael Bernstone - Public Enagagement

Our guest in this episode is Rachael Bernstone. Rachael is a journalist, editor and communications advisor to architects, who has specialised in communicating about architecture and sustainable design for over 20 years. In 2016, Rachael founded the consulting agency “Sounds Like Design” to help architects communicate in a way that brings in more of their ideal clients and projects. In this interview, Rachael talks about the similarities between filmmaking and architecture, how Rachael delivers marketing, business development, and CPD services in the architecture profession, and the importance of communicating effectively, so an architecture firm’s vision is accessible and understood to the public. This interview is conducted by Kimberely Hui, an EmAGN representative based in Victoria.