Hello, everyone. This is your host, Susan Rosin, and my guest today is Richard Hirsch. And he is here, and he has an interesting background and an interesting product that he wants to talk about. And I think it's a very important one as well. And so I'm gonna ask Richard to first welcome Richard and give us a little overview before we get down into the details.
Sure, Susan. Thank you for having me on the podcast. Uh-huh. Really appreciate the opportunity to to both help people and kinda share our company's story at the same time. Hopefully, it's fun and interesting and helpful. I'm sure. So, again, my name is Richard Hirsch, and, I am the chief marketing officer for a company called Unaliwear. And I'll explain a little bit why we named the company that. Okay. Why don't you spell it first for people so they know? So it sounds it sounds
like YouTube. So it's Unaliwear, but it's spelled Okay. Unali w e a r, Unaliwear. Okay. And I'll I'll explain that in a second. But, we are in broadly, we are in the medical alert space, which most people think about if they haven't done any research in this category for themselves or for a loved one. They generally think about it as the iPhone and they can't get up space. Right? Because that's the famous tagline
that, that has helped to define the industry. Mhmm. But, we our company has taken a very, very different tact to this category. And really, what I wanted to do today is I think there's probably a lot of your listeners Mhmm. Who either have looked into this product category, of medical alerts for themselves or for the loved one, or they maybe have talked about it. They might have done a little bit of research. It can be very, very overwhelming. There are a lot of options.
There's a lot of companies out there where you call them on the phone, and they won't let you off the phone until you buy. It's kind of a hard sell, you know, situation, almost like buying a used car or buying, like, a penny stock. And, and so our company is really a mission based company, and I'll explain that as well. And so we thought, you know, yes, we could talk about our offering and why it's different and
better. But, also, we wanna talk about how people can arm themselves with the right information they need and the right questions to ask to be, an educated and successful buyer or acquirer of a medical alert device for themselves, for their loved ones. They actually get what they need versus what someone's trying to sell them. Yeah. So maybe I'll I'll start by just kind of the broad stroke of what when I say medical alert, what I mean. Right. Because some people may not know what it is.
So so, I mean, the way this industry works and what makes it unique, and it's been around now for decades, is the idea is you wear something around on your body. Mhmm. And it used to be that that was just like a button, a help button. I think you said your mom had one of those at one point. Right? Mhmm. Mhmm. Yeah. And so and and you push that to get help, and sometimes that used to be connected to a separate, you know, big thing
that's at your living room was a communication device. Look look like an oversized answering machine for those that actually know what an answering machine is because that kinda dates you as well. And and so the industry from there because that was usually initially, it was really for only at home. And then Alright. then it and it became a a device you could wear on your body with the communicator on your body as well, and that became a mobile option.
And when an alert happens, have an alert takes place on these devices, that gets sent automatically to a 247, monitoring center Mhmm. Based in the US. And an agent gets that alert, and from that alert, they know who the wearer is. They know where the wearer is. They also have all the wearer's emergency contacts and medical information and maybe, like, if the person is at home and they have a lockbox or a spare key. Okay. Okay. That makes sense. And they will try to talk to that wearer
through whatever device they have. Uh-huh. If that wearer is responsive, they can direct whatever care they need. So it could be, you know, I need police, fire, or, or an ambulance, or it could be Uh-huh. Have my daughter come over and get the blankets in the top of the closet because I'm cold. So, you know, major emergencies and minor emergencies, but the fact is is they have, like, a 24X7 concierge on their wrist or
on their body. Uh-huh. Yeah. And so and what's interesting and then, of course, if they're not responsive, then the agent acts as the representative Mhmm. And get them the help they need even if they can't communicate. So the weird thing about this industry, Susan, is that research shows that when you talk to people that have these devices, almost 90% of them say that they have actually helped them in an emergency Wow. Or has prevented
something from escalating to an emergency. Like, either one or the other. Right? So Okay. Yeah. Real value. Really, really inexpensive insurance. Yet, pardon me, yet, only about 8% of people, you know, 65 or 70 and older actually have one of these devices. So that's really weird. Right? You have this device that or the system that is the people that actually
have it are saying, hey. It literally is either saved my life, kept me out of the hospital, allowed me to stay at my home longer to avoid being in nursing home, and yet so few people actually are choosing it. And, historically, the reason why was because of what we would call the stigmatization factor. Right? Yeah. Yeah. You know, I I don't want people to know I'm old. I don't wanna be that person. Yeah. The the the older devices, really, you could
easily, like, mistakenly push a button. And, of course, think of the situation where you're in the shower and you mistakenly push the button, and the communicator is down in the living room. Oh, no. And so the and so the agent's trying to talk you through that communicator. Right. And you're actually send out the ambulance and the police and everybody else. Oh my god. So, like, so, like, the industry is really has I guess there's sort of 2
trends. 1 is the industry hasn't really evolved that much because they're happy kinda selling the same products that have been out there for a while. Okay. But there are some companies that have innovated, And we are one of those companies that have innovated in a way that tries to create a product that gives all those benefits and more. Mhmm. And does it in a way that doesn't require you to feel stigmatized. And because and if you're not stigmatized, you're more likely to wear
it. And the average person, yeah, the average person who gets that pendant wears it about 30% of the day? And because it's a choking hazard rarely at night. That, you know, you wouldn't get into your car with insurance where the insurance company says, we're gonna protect you 30% of the time, randomly, and never at night. I think I don't think you would buy that insurance, and yet that's what people are buying when they get those devices. So, the the short story from that is that, our company,
Unaliwear, created something. It took about 5 years and been out now for about 5 years called the Kanaga watch, and you can see it. For the people who are listening and aren't watching. It's a it's a watch. It almost looks like a it almost looks like an Apple Watch or something like that. It's that kind of larger you know, with the larger face and the larger band and and all of that. So, you know, so you really could boy, your your kids or whoever
might think you're really in, you know, because you've got this big watch. It's possible. Yeah. I mean, it's got it it's yeah. It's about the face the the size about the face of an Apple Watch. And Yeah. You know, it's it's not a it's not a dainty watch, but it also is a much more discreet alternative to a medical alert Oh, yeah. No. No. No. But my point is that it it nobody has to feel embarrassed Correct. Because they got on because nobody's gonna know that
that's what it is. Correct. That's the whole point. So Yeah. So we make and I'm surprised that we still say this. We make the only medical alert watch with fall detection that you never have to take off the charge. And that last part is really important because in the end, in order for these to be successful, you have to wear them. And every time you give someone a reason to take it off, they may not
put it back on. Yeah. So there are there are other options out there where, you take them off every 10 or 12 hours to charge for 2 hours. Mhmm. That's just asking a lot for someone to take off and put it back on. And what ends up happening is they take them off at night to charge at night. And, of course, if they do that, then they're they're least protected when they need it the most. Yeah. Oh, no. Absolutely. They get up to go to the bathroom and trip over
something and Yep. What good did they do you then? Right? Yeah. Yeah. So, I mean, the the the thing is is that the conversation that we're having, Susan, about what to do, what to choose, that was the conversation that our founder had with her mom. That's the kind of the origin story of this product. Okay. So her mom was getting to the point where she needed to get one of these devices, and she wouldn't wear them.
And so our founder, her name is Jean Ann Booth, said, well, I you know, she had just sold her last company to Apple. And she goes, well, I have all I have the engineers. I have the investors. I can't believe there's something on the market that does this. And, actually, the the Konega watch, which took 5 years to develop, actually came out before the Apple Watch in terms of its ability to have fall detection. So we're actually the first device on the market with fall
detection on the wrist. And so it was incredible innovation. And, even today, we're really the only product in the market that has fall detection that's actually designed to catch the falls of older adults Mhmm. Because of how the how the product is designed. Everything else out there is either a more general fall detector or more like a motion detection. You know, like, if you if you move your arm really quickly or you move your move
your body really quickly, it's tough on the chair. And so you can imagine the big challenge with fall detection is you wanna catch the real falls Mhmm. But you can't activate on too many false falls or the person's not gonna wear it. Right. Well, for good reason. Yep. I I wouldn't either. And that that's really an engineering issue. So any anyway, the and so if that that was fixed in terms of if you have data Mhmm. I don't wanna get I don't wanna get too nerdy
here. But if you have data on what an actual fall looks like by thousands of wearers across the country Uh-huh. On the wrist, and you and you have that data, you can actually build a model and make that model smarter and smarter about what is a real fault and what is not a real fault because you have all the data. So That makes sense. And that that's what our company has been doing. So, I think what I would say and so I'll go back to the origin story.
So so it took about 5 years to create the Kanaga watch, and I'll explain the name behind it. So, Unaliwear is uses the word Unali from the Cherokee language, And Kanaga is also in the Cherokee language because Jinan and her mom are part Cherokee, part native American. Okay. Yeah. Una Unali means friend in Cherokee. Uh-huh. And Kanaga means speak. And so we're the friend that speaks to you, particularly in your time of need. Okay. Wow.
That's neat. Yeah. Yeah. So so, when people you know, when we started out, you know, it was basically our company versus a lot of these, pending companies. And so Mhmm. Our big and it's still that case today pretty much. And our big challenge is just making sure people know that we exist as an option because they think that the only choice they have is to kinda be disappointed by a traditional medical dependent. That's all they have
available. And we wanna help them understand that there are options out there, like our product. Mhmm. And that, also, as they start to research this category, they wanna make sure they ask the right questions for the wearer as well as to the companies that they call to make sure that they get what they
need. Okay. Yeah. Which makes a lot of sense because especially if you're selling, you know, countrywide, eventually worldwide, all of those change, right, depending on where you are, and some places probably have more services than other places. And Well, I I think to me, when we talk to people, the first thing we ask them because they generally don't know their options like this. We say, well, you know, how do you or your loved one how how do you
wanna wear the device? Like, what is your preferred placement on the body? Because you want them to wanna wear it. So some people say, you know, I love necklaces. I'll wear a necklace. And we're like, you know what? If that's what you want, you're gonna wear it regularly, then then that's that's a better choice for you. But most people say they wanna wear something on their wrist. They want the discreet option. And Mhmm.
Of course, if you're wearing something on your wrist and it's a watch, you're getting benefits every day. Right? It tells time. Yeah. Tells the date, medication reminders, things like that. So you have reasons for getting benefits every day and leaving it on. It doesn't get your email? It doesn't get your email. Again, try to keep it super simple. I know. I'm just kidding. I know. I know. I know. But I get it. We can talk about why the Apple Watch
is both a good option and not a good option in this category. But, No. It's like, yeah, my husband has one, and he's still yelling at it. Yep. Yep. I get it. I get it. I'll give you I'll give you a tip about that in a second. But, so, I mean, once they decide with how they wanna wear it, you know, the next question is, well, are you using it only in the home? Are you using it outside the
home? And so, the thing people don't think about with these products is that the vast majority of them only connect through a cellular connection. Okay. Now, again, I'm gonna get a little geeky here. But, when you come home with your cell phone, the vast majority of people put it on Wi Fi. It automatically switches over to your home Wi Fi.
And why is that? Because cellular service in your home is not consistently reliable because you have walls, you have ceilings, you have internal rooms that block the cellular signal, doesn't block Wi Fi. Right. Every other company basically relies on a cellular signal, which is fine if you're outside. But if you're inside in your home, it may not work. And it's one thing if a call drops or you can't get through on your phone, you know, because you're trying to place an
order for food. Yeah. But if it's an emergency, that's a bad scenario. So we require it it it hurts our sales, but it's important. We require our wearers to have home Wi Fi because we think it's that critical. And what I would say to anybody that's listening or watching that has had a medical alert device themselves or for a loved one, and they had an issue and it didn't work in their home Mhmm. 99 times out of a 100, it's because of this issue. You know, they say, I
I fell. It didn't activate. I pushed the button. I couldn't communicate with an operator. And think about think about where cell service is worse in a basement. Oh, yeah. Inside a shower and an internal bathroom. Those are places where you're gonna have the biggest challenge. So you wanna
make sure, you know, that that's why Wi Fi is so critical. But, of course, if you require Wi Fi, you you lower your sales and you make the process just a little bit more complicated to collect the Wi Fi information for the wearer because you want it all collected before the watch or any device actually gets sent out. Okay. Because you don't you don't want them doing that work. Right. But but it's the right thing to do, and and it provides a much greater layer of protection where you need it
most. Yeah. So out of curiosity, is it are you guys running up against a lot of people who don't have Wi Fi? I mean, isn't that because most everybody's television, you know, service Yep. Yep. Comes with Wi Fi. Now they may not know how to use it. But Right. And the nice thing is when I ask them to tell us how to use it, they give us their Wi Fi credentials, the name of the Wi Fi, and the password. We Uh-huh. We store it securely in the watch.
Uh-huh. And, and they can also add additional Wi Fi credentials if they go to visit with their daughter or their son. They can add that as well. But it's a really valuable extra overlay that no one else offers. And Mhmm. And so if you what I would say to your listeners and your viewers is that if you get an alternative medical alert device that only runs on cellular, you wanna do test calls every move of your house at different times of the day and night to make sure it works everywhere because
it likely won't. And you should know where you're protected and where you're not protected. Yeah. Yeah. You know? And and, unfortunately, if you're having an emergency, you're probably not gonna remember that anyways. That's true. So so but for a lot of people, they they, you know, I'd say about 70 to 80% of the people that call us. A lot of people just go to our website and order, but they call us have Wi Fi. About 20% don't. But if that 20%, when we tell them why
it's important, more than half of them get it. You know, they can just add it they can add it to their cable bill or they can get, get it separately. And so it's a really valuable feature. And, again, I don't wanna get too geeky, but I I just I think the the takeaway the takeaway for your listeners and viewers is that if you have one of these these medical alert devices or you're gonna get 1 Uh-huh. Do those test calls because you need to know you're
protected. Yes. It may work it may work in your house. You may be right next to a cell tower, and and god bless you, but but it may not. Well, then, yeah, it doesn't Then you have other issues. Right? Correct. Correct. Correct. So that that's the second thing to think about. And then, you know, aside from, you know, where you wanna wear it and and do you have Wi Fi, Other question is, really around fall detection. How important
is fall detection? And most people are getting these devices because they're they're visualizing a scenario just like that company's famous tagline. They're gonna fall and they can't get up or they're unconscious. They've heard stories of people doing this on the floor for hours or days, sadly. So that is, a real issue. And so but the challenge, as I said, upfront is that, most of the devices that are out there that you could choose from have
a what's called the static fall detection model. It doesn't get smarter over time, and it's based on fake falls. So because they because they have no data on what actual fall looks like. So if you hold it over your head and drop it on the ground, it'll go off. Yeah. That makes sense. But but that's not how anybody actually falls. Mhmm. Not usually. No. Right? So so so and
that's the big challenge, pardon me, is that Yep. You want you you have to both design a fall detection model that is good, really good at identifying real faults, but is almost equally good at not activating off of things that are not false. And because there's no there's no camera inside these devices, there's no little, like, gremlin inside looking to see if a call so it really is a predictive model. And so it's up and so it's predictive. It's not observational.
And so the only way you get good is with data. Data on what an actual fall is and what when the watch thinks or in our device, when our watch thinks you've fallen and you tell them that you tell the watch you haven't fallen, it records that and gets smarter over time. So our product is we have a patented technology called RealFall. Oh. Right? So RealFall, oh, we're the only ones that have it, and we are the technology ensures that we're much better at predicting and activating on real
falls Mhmm. By older adults because we have all that data on real falls by older adults. And in addition, it doesn't activate on movements that are not false, what we would call false followers. And Yeah. The number one reason why people return these products is because the fall detection goes off too much. So the second piece of that, Susan, is almost as important as the first
piece. Everyone focuses on the first piece. I wanna make sure but but, like, if you're so focused on making sure that it catches every fall Yes. And you don't ever focus on the non falls, well, then it'll go off a 1000 times a day because then we could design, then it if you just design a motion detector, then you'll get covered. It's like a it's like a a clock that's right twice a day, and it's broken. Right? You know? Not very helpful. You get No. Get alerted every
time. So, anyway, we we are really proud of this as you could tell. The entire team is really proud of it. And we just got, rated best for fall detection by the National Council on Aging. Uh-huh. That's great. Best for fall detection by New York Times Wirecutter. Uh-huh. Best for fall detection by PC Magazine. And, actually, I'm sorry. New York Times Wirecutter named us the best the only on the go mobile medical alert
device they recommend is us. Wow. And, you know, we're we're a relatively small company in this industry, so it it really shocked the industry when that happened. It's like, you know, an unexpected actor getting the Oscar. Right? That's or unexpected picture getting the Oscar. That's kinda what we we got, and this happened in August. So Oh, wow. Quite So did you guys get a big bump of people calling you and being interested? Alright. Yes. All that.
Big deal. And, it's it's great. It's great. And all the momentum is moving in our direction, which is wonderful. But so, you know, when people do research and they call other companies, some of them have been saying that fall detection can't be done on the wrist. Like, you can't it has to be done around the net. And, of course, you know, Apple Watch is on your hand. But yeah. It's crazy. Right? It's great. It's all but so the the industry tends to lie a lot about what it doesn't
want people to know, and so there's that. And then or the or the other thing to bear in mind is that if you have a device already that has fall detection and you call up the company and say it's going off too often, if their only solution is to turn that off, that that feature off, or to return it, you know you have the wrong company because, you know, the other thing that we we can do as a company, our company can, because we have wearers that are 55
years old and play tennis, and our oldest wearer is a 103. Oh my god. So how can you design a single fall detection model that is as effective for the person that they're they're doing overhead smashes on the tennis court or the person whose largest activity is to lift the remote control. Very, very different people. Very different people. But so Yeah. What's happened is that the 55 year old calls us up and says, I don't want the fall detection going off when I do overhead
smashes. So we turn down the sensitivity of their watch remotely, their fall detection. We can do and then when the woman is a 103 says, I really want as much Bectin as possible, we turn up the sensitivity of the fall detection in her watch. So we have people all across the country that not only have a really great fall detection feature on their watch that's exclusive to us, but theirs would be high, middle, or low, and anywhere between based upon what their
needs are. And, again, the reason why we do this is because if you get the settings matched to what you want, you're gonna wear it. Yeah. And wear it regularly. How that works. Yes. Yep. Yeah. Well and the other thing is, this tire parts just fall out. The other thing as well is all you need is one fall for it to work, and they'll never take it off their wrist again. Yep. Yep. We get
that a lot. You know, it's it's funny out out along those lines in terms of just there is an issue, I think, around simplicity as well. So this is your entire what I'm holding up my the Canadian watch. That's your entire medical alert device. You speak through the watch. It talks to you. The alerts come through the watch. Like, you don't have to worry about there's something else. You have you have to change the batteries. It comes
with 4 rechargeable batteries, and you swap the batteries out. And it's just a Okay. Easy process. So you never actually take the watch off your wrist to charge. You just swap out the batteries, and it's a really easy process. I mean, a 103 year old wearer has been doing it for 3 years, you know, with no problems. So it's a really easy process. But Yeah. But, you know, when you when you do that, you know, you can wear
it 247. You're not in a position where you have to worry about, you know, where do I where do I put it, you know, where was it? And, and so we're just a better suited option because someone doesn't have to think about whether they have it on or not. They just wear it and keep wearing it, and and they haven't had to worry about actually feeling unprotected. And that's great for themselves and great for their lives. Oh, yeah. No. Absolutely. Absolutely.
Yeah. Interesting. I'm just laughing because I'm a I'm a person that has taken numerous falls. So Oh, you know what? I'm sorry. My husband's with me. So Right. He picks me up. What was interesting, I was gonna say about simplicity. Right? Uh-huh. So Wirecutter New York Times Wirecutter said we were the best on the go device. They have an they have they they recommended a separate company for the device you have to
wear at home. Right? Mhmm. Mhmm. But what's interesting is is they took a pic if if you want if you're only at home, they recommend this. If you're at home and on the go, you recommend recommend us. Okay. They took they took a picture for the article of the 2 recommended products. Uh-huh. The picture has 5 items in it. Isn't that weird? Right? You have Yeah. You're you're only recommending 2 products, but there are 5 items. Right. Can I tell you why? Because
the other one has so many different things that you have to have. So, like, to well, you can either just wear the watch at home or outside. Or if you want the other company's option, they have a pendant you can wear, but then you don't wear that to bed so that when you go to bed, you then switch over to something you wear around your wrist. But, of course, the risk based option doesn't have fall detection.
And then, of course, because the risk based option doesn't have a communicator, whereas the pendant does, they have a separate communicator that that you have to have in your house, like the older version. And, of course, if you go to the bathroom at the middle of the night and you fall, they have a help button. So Oh, go ahead. So for the person that is basically homebound, they have to juggle 4 they have to juggle and set up 4 products.
Or they just get a watch and they're all done. And it's set up for them before they actually get it. Yeah. Yep. Yeah. Wow. Yeah. It's, yeah, you have to wonder sometimes where people's thinking is coming from. Well, again, you know, these companies are very good at getting someone on the phone and telling them what they wanna hear, giving them feeding the information that that they think is the is the is the facts. And we're
just trying to say, look. Those are the facts. Right? You can't have a fall detection. Yeah. You can't have a fall detection device in the wrist. You don't take it off, and and, you know, you you don't have to just choose to wear something around your neck. There are options. And and once you figure out what's right for you, you can get what you need and not have to feel like you're being hard sold, which is really tough in this industry. Yes. Yes.
Absolutely. Absolutely. So just out of curiosity, how many other companies are there that are that are doing these, you know, multiple Oh, dozens. Dozens. If you if you type you type into Google you type into Google, like, best best medical alert device, best medical alert watch with fall detection, You'll see lots of companies out there. And and so and there are also review sites as well that are trying to
basically drive traffic to those sites. Okay. But, but I will I did wanna give you a bit of advice about your husband because you said he has he has an Apple Watch? Yes. Yep. So the thing about the reason why our product doesn't have a touch screen and why ours also is very the the the the viewer the viewing screen on the device Mhmm. Is very large white on black lettering. Mhmm. As as you get older, it's harder to see color, particularly variations of color.
Okay. So ours is really easy to tell. The time and date, super simple and clear. But in addition, the touch screen becomes challenging because as you get older, as we all get older, you lose what's called your galvanic response. Again, I'm getting a little geeky here, so forgive me. But It's okay. No. I like I like geeky, so go for it. So as you get older, you become inherently dehydrated. Mhmm. And what that means is that, the first thing is to get dehydrated are your
fingertips. They start to wrinkle. When that happens, you're you you lose the ability for your fingers to be recognized by a touch screen. Yep. Yep. So right? So if you have anybody in your life who's trying to work a, a, you know, a a smartphone and is pushing on the on the icon and saying, hey. Nothing's it's not working. It's not registering. That's because you're losing the galvanic response. Now try that on a device that's a 5th the size. It's
even harder. Yeah. That's why people get it. Yep. So the Apple Watch is really challenging for a lot of people, you guys, as they get older to use, very challenging to set up. And the most important thing is it only goes, in terms of emergency response. Mhmm. It goes to in an in an emergency, assuming it catches the emergency, and the Apple Watch publicly says issue. Right? Well, the Apple Watch publicly says blame us. Publicly says that that it it only catches hard falls, and not all
older adults fall hard. So we're we're a much more broad based fall detection model than that, which is very comforting. But in in the event of that happening, it goes to either, your emergency contacts. You may or may not pick up, may not be awake at 3 in the morning, and it goes to 911. Now the challenge of 911 is that 911 services are different all throughout the country, and they're being overwhelmed by all of these false alerts that are coming from
the Apple Watch. Right? Because the Apple Watch is sending false alerts from ski resorts and from music parks. So if you're a 911 operator, you may not know the person's GPS location if depending on technology they have. And if they can't get verification, you need help, they may not send help. It's not that they're bad, but they just don't Yeah. They they're overwhelmed by the number of false alerts. Yeah.
So when you decide to get get something that's a medical alert type of device, think about getting one that really is like the Connegan watch and other products out there is a monitored service. So the alert that goes from the watch, my
watch, to a to our monitored service, which is based in the US. Mhmm. That person who gets that alert is gonna know who you are, gonna know where you are, as I said, have all your emergency contacts, be able to to tell EMS how to get into your house if you're unconscious and you have a lockbox. Like, it's a much more upscale or concierge type service where they know everything about you. And if you're in the worst case scenario,
you're not responsive, they can still get you the help you need. If it only goes to 911, you know, that that's just a more risky scenario because of the fact that 911 can be overloaded. Yeah. Yeah. Exactly. Exactly. And the fact that 911 if you are nonresponsive, 911 is not gonna break your door down. You know, not in their job description. Yep. Even though even though they do it on TV. But, so it's it's your protection is
limited. Yep. So, I don't think I have a I mean, I'm happy to answer any further questions you might have, but I really thank you for giving me the time to share this with your audience. I will say, lastly, I mean, you can obviously, you can go to our website, which is Unaliware.com. You know, Unaliware.com. Unaliwear.com. Okay. Okay. But but also, we have a really good YouTube channel. So if you if you if you look up Unaliware on YouTube, we actually have published, what's called our
truth series. It's a it's a 4 it's a 4 part series. Uh-huh. Videos are about videos about 8 to 9 minutes each. Okay. It's a 4 part series, and each one is the truth about the medical alert industry, you know, things that other companies won't tell you. Like and it's the truth about fall detection, the truth about it working in your home, the truth about whether you're aware it or not,
truth about their sales tactics. And as an example, if you provide a company in this industry with your phone number, they have the right to call you every day for 90 days. And our company doesn't do that. So Oh my god. So be prepared. You know? Uh-huh. Talk, you know, either yourself or your loved one. Talk about, you know, what they are how they're most likely to use this product, where they're most likely to use product, how they most likely wanna wear this
product. Like, have that information have that conversation first. Get them in get the person to where engaged in the process so they're an active participant in this decision. It'll make the this much easier. And if they say they wanna watch, I seriously consider I recommend that you seriously consider the watch from Unalli because of the fact that it's really the only
one that's designed for older adults. And along those lines, I mean, when this first came out before she passed away our founder's mom was the our founder's mom was the senior, in quotation marks, experience officer for the company. So and and we did about 4 focus groups with about 400 seniors around the country. So this was designed by independent seniors for independent seniors.
So so it's got a lot of intuitive features, and it and it lacks some complexity that is it's thoughtfully designed with that audience in mind, and most of our wearers greatly appreciate that additional attention to detail. I bet. I bet. So does it does it only come in one size, or is it, like, 2 sizes? You know? Because women's wrists are a lot usually, not always, mind you. But, you know, especially as they get older. Yep. The back band, which is what connects the watch to the the
wrist Right. That comes in small, medium, large, and extra large. Oh, okay. Good. And so you can and it's adjustable after that. So it's it very much fits the wearer's wrist. And, we most people say, if you look at our reviews in the Better Business Bureau, Google, they're all saying that, like, I put it on, and I kinda forget about it, which is really what you want. Yeah. Absolutely. Right. Absolutely. Other otherwise, they'll take it off. Right. Right. The
last thing I also wanna say again Yeah. Just about our features. The watch is button activated. So just like what your mom had, there's the side button of the watch. There's only one button. You can push that to get help. It's fall detection activated. And then the third thing is it's also voice activated, which is unique. Oh, yeah. That's So so what's really important is that, you know, some people don't wanna wear anything to bed. Right? They don't wanna wear anything, and
they just can't sleep. So they can put their watch on the bedside table. And if they get up in the middle of the night to go to the bathroom and they fall, you know, within a certain amount of feet of the of the watch, they can still call out for help just like if there was a, you know, there was, like, an Alexa in the room. It's the same thing. Mhmm. And they could still communicate through the watch even if they're not wearing it, which is a huge additional benefit. Yeah.
Yeah. That would be. For sure. Yeah. Because you I mean, not that people don't fall just getting out of bed, period, or getting into bed. But, but, yeah, I would think that probably the larger percentage are walking to or walking back or in the bathroom itself. Yep. In the end, you know, we're all we're in the business of peace of mind. Right? Can we give the wearer peace of mind? Can
we give the loved one peace of mind? And we, we love the we get calls, people calling us up all the time, thanking us. Again, the the story I told you about the woman who well, I I I kinda related to the story. Uh-huh. And she was at home. She was, you know, on the second floor of her house. Didn't know where her phone was. Wanted to get the blankets in the top of the closet, but didn't wanna shimmy up the step stool to get it. So she used the watch to call the monitoring center
to have them call her daughter, who lived around the corner Right. To come over and get the blankets on the top of the get the blankets on top of the closet. And, and so she calls up to thank us, and then the next call was from the daughter almost in tears thanking us because she's like, I now know my mom was wearing the watch. I can sleep at night. You give me back the gift of sleep. And so how do you not wanna come to work every day and do that all day long? Make me cry. Me too. Me too.
Yeah. No. That's it's You know, people are living older, are living longer now. And from my experience, most people think that, oh, I can still keep doing everything I'm I've been doing. You know? I mean, my mother, bless her heart, was driving until she was in her early nineties. And I wasn't gonna get in her car. Yep. I get it. But she didn't have any accidents or anything, so I can't, you know but it's still you know, it's people it's it's people's,
I can't think of what the right word is. But it it's what makes them feel good and feel better thinking that they can still take care of themselves. Yep. And and I think it's important. And then, unfortunately, I gotta drop off for next call, but I appreciate your time. But it it's okay. We could talk about this for hours. So thank you for your thoughts and and your your attention and your interest, for that as well as for your listeners and viewers. But, yeah, I mean, I I think
people just need to think about being prepared. Yes. Yes. The important thing about these devices or particularly our devices Mhmm. Most people think about these devices about the loss of control. Right. Right? But in reality, unless you're not responsive in an alert, you're in control. Yeah. So you can with our product, you can actually stop the alert at the watch level. If you don't do it at the watch level, it
can get to the monitoring center. You could tell the agent I'm fine. Nothing has to happen or call my friend or neighbor to help me or have my daughter come over and get the blankets on top of the closet. Like Yeah. You're completely in control. You're in charge unless you can't unless you can't be in charge, in which case you need this. Yes. Yes. Yes. You need it even more so. Absolutely. Absolutely.
Okay. Well, you need to go. Let me let me do my little my little usual wrap up, and thank you very much, Richard, for being on. Lots of My pleasure, Susan. Good information. And let me say that neither of us are doctors, and this is not medical advice. Can I just mention the website one more time, or are you gonna post it? Sure. Well, I'll put it in the show notes and everything, but not that every not that people look at it. But yeah. Okay. Well, the so so it's u n a l i w e a r. Unaliwear.com.
Okay. And you can also find Unaliwear on YouTube, and you can watch those truth videos. It might be really helpful too. Yep. Will do. Will do. Excellent. So let me go ahead and and yep. There it is. Thank you for your time. Right. Thank you for being on. My pleasure. With the information pleasure. For us all. Yes. Okay.