Hello, everyone. This is your host, Susan Rosin, and my guest today is Mark Evin. Can't screw that one up. I like that that kind of a name. And Mark is here to talk about, a lot of different things, but particularly exercise and getting in better shape. And I'm gonna throw it over to you and welcome Mark for being here. Thank you very much, Susan. It's, it's a pleasure to be speaking with you today. So, I'll start by, introducing myself, kinda telling a
little bit about how I I got into this. So I'm, I come from a multimedia space. So for me, it's all about creating, interactive experiences for people that engage and inspire people in different ways. And, before I got into, into Ludica Health, I was creating interactive installations for museums and science centers. Oh, wow. That's Yeah. So it's it's kind of a roundabout way to get to to where I'm at now, but, you know, life is a journey as they say. Yep.
For me, that's really where it comes from, really looking at different interactive technologies and educating people and inspiring people in different ways. And how I got into fitness and how I got into health, and and working with, with different types of populations. I I actually, was doing some projects for the Science Centre here in Montreal. That's
where I'm from. And, I was connected with with kids with developmental coordination disorder, and that's how I sort of, started working with my partners, creating technologies, interactive technologies, so video game technologies to help them do their exercises for specific developmental, needs and challenges. So, proprioception, balance, strength, coordination, those types of things. And, the journey led me to my, my, my cofounder, and his father had actually, had a
stroke a few years before we met. And, so we decided, at that time, I that really sort of opened the door to, it's that that space was around neurological rehabilitation, and we decided to reorient our our technology for, for specifics at that time for neurological health. And that was something that we had started working on in 2012. So Wow. Quite a while ago in doing that, doing those projects, and we partnered up with a number of clinical researchers. We built our
programs. And then as we went, we as we started develop this program, we called it Gintronics. That was the program, and we were bringing this to, rehabilitation hospitals around the United States and the world. Right now, that technology is in over 300
facilities in the states. Wow. Then we sort of did we we really saw the opportunity to broaden what we were doing to larger populations who have different types of needs, whether it be they're they're just coming off of fall or they have a an offer an operation that they came off of that they're recovering from. There were so many reasons that people need to do physical exercise and not just any physical exercise, but evidence based physical exercise.
Okay. And and what's the biggest challenge? What is the biggest blocking thing between me and me doing the exercise? It's it's it's not something that you can put your finger on physically. It's a it's a mental thing. Yeah. And so so that's really what what was sort of the the fundamental core of everything we're doing at Lunatica Health is really finding ways to engage and inspire and motivate people to do different types of, evidence based exercise.
And LudoFit is our newest program that we created, and it's a program it's a general strength and balance exercise program for healthy aging, and it uses evidence based exercise. And it combines it with elements around leisure. So you're traveling the world virtually. You're skiing the Alps. You're rock climbing in Thailand. You're cycling the Tour de France. You're in, yeah. They were actually one of our recent games here in the rafting the Petrolhoy River in Southern Chile overlooking El Sorna
volcano. So Oh my god. Great experiences. And, so that's sort of how I got into it, and it really came from a perspective of not just, me and my spandex trying to get people to, you know, do their reps. It really became by from understanding what were sort of the the mental challenges and the motivational challenge around exercise and creating experiences to really help with that. Yeah. No. Absolutely. And and making it interesting isn't exactly the right word that I was thinking of, but
stimulating enough Yeah. Yeah. That people will keep coming back. Exactly. It's it's interesting you use the word stimulating because when I speak to people because I obviously, we speak to a lot of people, users and nonusers and prospective users and people who want to considering it. And we've learned that the the type of person who really gravitates to this type of program is someone who who needs a lot of stimulation,
in their life. They're not they're not really they're the type of person who use the word, you know, if I'm gonna do exercise, it feels like a chore. It's, it's like repetitive, it's mundane, and I need stimulation. And that's like, you could say, well, you know, maybe you should meditate and find ways to to do with less stimulation and be okay with that. Or you can, you know, embrace it, jump in, you know, get more stimulation, enjoy, you know, you know, revel in the
stimulation. And, and that's really what what and so that's the type of person. So LudoFit is not for everybody. It's for the person who, wants to exercise but just needs more stimulation, I guess. Mhmm. Mhmm. Yeah. Yeah. So would it what came to mind was, you know, people who like to do group exercises, because that's the same kind of thing. It's like there's a lot of other people, and so you can kinda talk while you're doing it, following
it. Am I by doing it right. You know? For sure. That kind of stuff. It's not just yourself in your in your living room, you know, with your weights and Exactly. Exactly. So Yeah. That's something that's coming up with LudoFit. So right now, it is as something that, we when we created this program, we wanted it to be something that was really, like me centric, you centric, whereas, like, I wanna do my exercises. I wanna have fun, and I wanna do it now.
And, I don't wanna deal with any coordination or have to go anywhere, and I wanna have fun doing it. So Yeah. You know, a lot of people, really love the so and so we're we're actually adding a social element to to LudoFit going forward. Oh, interesting. Okay. And things like that. But the way we see it is, what do people want? You know, why do they go for for for social settings? Well, it comes down to the stimulation.
You know, it really is that about that stimulation. So and there are many ways to get your stimulation, you know, that a ways that that really satisfies the mind and not just the body while you're exercising. And that's that's, you know, really important no matter how you do your exercise. Mhmm. Mhmm. Oh, no. Absolutely. Absolutely. And, you know, we as as human beings are I can never remember what the what they call it, but, you know, we have to be in groups. That's how we work best. Yeah.
Right? Social species. Yeah. Yeah. So, yeah, it's good to take advantage of that. Absolutely. Absolutely. Yeah. So that's definitely something that's coming up next with this program as we're gonna be adding elements where you could share your progress and root each other on and motivate each other and engage in friendly competition. So, really having that that that connective element for sure. Uh-huh. Uh-huh. It's super
important. Absolutely. Interesting. Interesting. Yes. And then there are those of us that don't really get into it that much. But we we won't go there. Funny. Yeah. Human beings, we're we're really just kinda strange. You know? Yeah. It's in in some way, there's, there's the the social element, but then there's a lot of people who are are are not, you know, no. That's not something that they that they're that they that that is the right stimulation for them. You know? Yeah.
Yeah. I meet a lot of people. It's just like I'm I don't wanna be in a group. You know? Everyone tells me I need to be in a group. They tell me that's part of my my, birthright as a as a, you know, as a human being and everything, but, like, I wanna be on my own, and that's how I wanna do it. But I also want to. So Yeah. So that's, yeah. No. I think it's great. Yeah. Yeah. No. I I think it's great that that you've got that started, and
now you're looking at, okay. How do we take that and serve another group of people who want, you know, who do want the the the camaraderie and the the group. Totally. It's when we when we did our research for this program. Uh-huh. So what's different between, our, flagship program, the Gintronics program, the one that's in, a lot of rehabilitation facilities And so that's a program that's, it's a gamified video game based program, very similar, but it's
it's for, therapists are the ones that decide to use it. They're the one it's really they're they're the the users, and then they the patient, the person who's has, the condition or the the rehabilitation need, they get in front of it, and they they just do it. Yeah. What's different about LudoFit is that it's the person who's in the driver's seat, the person who's deciding I wanna use it today, and I'm gonna go and use it.
That's the person themselves, and there's only one person. It's the, you know, the Uh-huh. Yeah. Person at home who says, hey. It's It's time to do some exercise. I'm gonna do it with LudoFit. Yeah. So we had to do a lot of research to understand, well, you know, this is something different this is something new for us, and we found that there's different types of people, and
different ways that different people are motivated. And there's a lot of research in in this space about how people are motivated and there are people who are more, socially minded. There are people who are explorers. There are people who are competitors. So there are specific labels that define broader categories. It's like, what what kind of person am I? What what what, I don't know. What's the word? What gets me going? You know? Right. Yeah. Social
person and my, and there's a few of them. There's social. There's explorer. So it's personal. Like, I wanna learn new things. I wanna get new information. I wanna connect in, maybe more intellectual ways. Not that the other ways aren't intellectual, but more heavy ways. You know, I wanna read. I wanna watch the Discovery Channel and stuff like that. Know the why. Yeah. I wanna know the why. Exactly. There are people like that, and then there are the people who are the competitors.
They're competing against themselves. They look at their score. Yeah. That's the stuff. Everything is a means to the to the end of, like, well, where do they rank compared to other things? And it's you know, that could be, not a great thing. But, you know, if you do it in a healthy way, it could be really, really, really helpful, and and it could be really invigorating and life affirming. You know?
So, so that's something that we we decided. And then what we found with our program that, the part that was missing the most when it comes to fitness for people is the explorer type of person, which is that, you know, for the for the people who love social, and and and that's where they get their energy from, They're they're extroverted, you know, oriented
people. They will, they have no problem going to a class and, you know, they'll there are fitness doesn't necessarily need to be tied to competition, but, you know, the Olympics, you know, set that up and and and now fitness is very interwoven with competition. And so there's a lot if I'm a competitively minded person, I'm gonna really be into whatever I'm doing. Pickleball, this, that, you know. But then there are the people who just wanna learn, wanna
connect, wanna read, wanna do that. And these are the people who we meet, they're a large large number of people who are and they say, well, I don't really do exercise because there's nothing like, I don't really wanna be around a group. You know? It's just not my my vibe. I'm not hugely competitive. I'm competitive with myself. They'll say. You know, I like to I like to be the best I can be. But, there are no I haven't found any fitness offerings that really fit
who I am. And that's really the first stage that who is okay. Well, we're gonna build LudoFit for you, you know? Uh-huh. Uh-huh. And, that's what we did. And and a lot of our users, they really do they really if you go to our our website and you you see the testimonial videos, these people kinda talking about their life and who they are and where they came from and, you know, what
what, you know, what, it gets them going. And then they they all have that that certain energy about them that, they like to play, they like to learn, they like to engage. And, so that's what we built this first for them. Next, it's gonna we're gonna be expanding to adding social elements, adding more competition. Actually, the next piece we're adding is more achievement element and and competitive elements between
people and themselves. And then Yeah. And then social. So, because social is, there's And, you know, a lot of people and I can understand this as well, I think? They they're competing against themselves. It's like, how can I do better? How can I go faster? How can I do more weight? How can I do, you know, than I've been doing? Right. And that Right. That's the that's what the incentive is that they have
Yeah. For getting them going. Yeah. And there's different ways to look at it in incentive for, when it comes to, like, sport or fitness. So you can look at incentive, or you can look at people's achievements in terms of, well, I wanna be able to, have more endurance or do more squats, and that's really important. And or, you know, you know, lift, lift a heavier weight or, you know, engage in more core strength, and
that's Right. And they'll do exercise directly focused on that. And then there are people who think about achievement on another level that has to do with the environments and the games that we've created. So, you know, I want to get down this hill faster. I want to dodge more cyclists as I cycle between bronze. I wanna I wanna collect more collectibles. You know? And that's sort of the the magic of the video game
is because it transports you to a different world. So this is a program that, is a fitness program, but combines fitness with video games with world travel environments. So that's sort of the what the what the program is all about. And the idea is for people to to latch on and and get engaged and excited both in terms of their physical state improving or being maintained. But then there's also the whole world of
the game that people kinda get into. And, whether it be, you know, a a a a role playing game or Mahjong or whatever, you know, people get into the what they're doing, and then they lose track of, you know, where they are. And you say, well, where were you? I don't know. I was in the game. I was I was playing solitaire. I was trying to solve this puzzle.
That's what we wanna take that that sort of unique thing about how humans are able to sort of engage and lose track of time and kinda get involved in something and take that and apply that to fitness because that's something that's missing. You know, you can there's a lot of games that people enjoy, but we wanna take that and bring that to the fitness experience. And then the the achievements are not just achievements in this world, which
obviously that's the final goal. But the mind gets in and starts to enjoy, you know, I wanna get to the next town in in my Tour de France. Yeah. Or or, you know, I wanna solve this puzzle. Our next game is gonna be an Egyptian adventure. It's inspired by, Indiana Jones. Oh, no. No. No. I wanna solve these puzzles so I can get through these doors. But all Right. The movements, everything, it's there's cognitive games in this in this program and physical games. So to get to the door, I gotta
do squats, side steps, reaching. To to to get through the the door, I have to do some memory challenges. Uh-huh. So it's all about so you're where are you? You're you're in Egypt. Right? But, but what are you doing? You're doing things that are gonna be, you know, life affirming and invigorating for this world. So, you know, you get energy. You can go out the door, have some pep in your step, and and and and go meet people and have some fun. You know? Yeah. Well, it sounds like you're,
you have a big goal Mhmm. In mind. Yeah. Yeah. Yeah. Yeah. Which is It's, it's exciting. It's definitely a a big goal, but, you know, you gotta you gotta break it down and do, like, one second time. Yeah. Absolutely. Absolute oh, yeah. That's the only way you can get there Yeah. Yeah. With anything. Totally. Not just with what you're doing. Yeah. Yeah. It's a, it's a, it, we started creating LudoFit, this program, in, 2021. At the end of 2020, we were kinda doing our lease long ago? It's been
a few years. It's been a few years. Yeah. It's been a few years. It's still not that for something like this, it's not really that long ago. I don't think. I guess so. I guess so. Sometimes People are used to to everything being faster these days, but not always. Yeah. Yeah. Yeah. Yeah. Well, a lot of a lot of what we were doing, we have our we had a, a small group of people that we were working with. We we, we call them our army of elders. They're our group of people that, that we've
started working with. We met them through various means, and they took a real really sort of leaned in and sort of wanted to be part of the development of this program. It's about Uh-huh. About a couple dozen people. Wow. Real real real class acts, all of them. Real real real fun fun folk. And, you know, we get emails in in the middle of the night about ideas about how to, you know, improve the the program and, and Oh, I love it. About TV shows from the 1970's
that we should take a look at to inspire us. Oh my god. Some environments to do. And, so we've been doing sessions with these people, on a very regular basis. So, basically, we build a small component. We, we we get on a Zoom call with them. They get on the other side. They they start using the program. We watch them using it. They sort of talk their way through it. It's like this this I don't understand. Oh, this was good. This was makes
sense. And they're sort of, like, working working it through with us, but really taking a program like this because this is, LudoFit is a motion sensing program. I don't know if I I don't know when you that. Okay. Yeah. So, you know, how does LudoFit work? It's a, it's a program that you download onto your, laptop or iPad or or whatever. And, you just run the program, and it basically uses your web
camera to sense and measure your movements. So you basically would sit in front of your device or you stand in front of your device, and LudoFit's gonna track all the joints in your body and, basically, use, computer vision Uh-huh. To, to track the the motions that you're doing, and then it relays your movements into the avatar on
the screen. So Oh, wow. If you were yeah. If you were, you know, skiing the Alps, for example, you'd be standing in front of your device and see your skier in the environment, and you would see a a branch, you know, over on on the side, and then you'd have to squat under the branch. And then as you squat, your your character is gonna squat. So your character on
the screen is mimicking the movements that you're doing. Or then you'd go through a glade, and you'd see trees around, and you'd have to weight shift from side to side to navigate around the trees. So that's really how the program works. It's Okay. It's nothing that people haven't seen this type of program before. This is a this is a very new type of thing, let alone something for, you know, this is a program for older
adults. So, you know, not everyone is, you know, born and raised, you know, like, you know, with computers and, you know, things like that. And so creating a technology, and this is not just technology. It's more it's cutting edge technology, you know. Yeah. Yeah. So how do you get that to be usable, you know, easy to use, simple, that type of thing? That took a lot that took a lot of work. I bet. Yeah. Totally. Totally. You have grandmothers around that you're testing this on or what? Yeah.
Yeah. Well, my my dad, my folks, my grand uncles, you know, my dad's, my dad's 79 years old. And, actually, he's user number 1. He, he's user number 1. Okay. He's a big skier. So he's a he's a he's a big part of the, Yeah. He, he still skis, still goes to the ski mountain. He does a steam like that. His father, who's no longer around, but he was skiing until his early eighties. So it's a Oh my god. And now I have, now that the pressure's on for me, you know, I have to, you know There you
go. But, you know, my dad was, a key part of developing this program and, and, you know, explaining everything. So he he tried very early versions of the program and calling me a lot and and explaining what worked and what didn't and how the program should be improved. And, a lot of the games really have his, his fingerprints all over it, you know, down to the music and sound effects. You know? I love it. I love it. Yeah. Well, that's that's that's so wonderful that you had somebody
there Yeah. Who was exactly who you were designing this for. And they they weren't getting, you know, I'm sure you're getting his excitement. Totally. Totally. Absolutely. And, actually, you know, it's it's funny you say that because now that the program is is ready, it's live. It's out there. My dad's been, going around town, Montreal, visiting communities and senior center. He's been out there. He's a salesman.
He's your salesman. Yeah. Yeah. He's been out there doing his doing going out there and talking to people and pitching the program, getting people on the program, connecting connecting with them as as friends. You know? Like, this is my journey. They talked about, you know, people were people got really, they shared with him. Like, you know, I won't go into any any details, but they they shared they shared their problems. They shared their challenges,
their life challenges. And it's like, this is this is my challenge. This is what I'm going through. This is what my husband's going through. This is why we this is why we we we hope this program works for us because this is why
we need it. You know? Yeah. Yeah. Things like, you know, different types of post operation, depression, you know, being at home, you know, when when it's cold outside, allergies, you know, there's all kinds of reasons why someone needs a program like this, need someone something to make them feel, you know, give them a thrill. Give them some stimulation. You know? Yeah. Yeah. Absolutely. A reason to get out of bed in the morning. Yeah. Yeah. Yeah. Yeah.
Exactly. And it's like, you know, it's not yeah. Like, a program like this is not meant to be the reason you get out of bed in the morning, but it's meant to be something that can give you a little energy so you can go out and and and and, you know because if you wanna go out, you know, wanna go out and be social and meet with people and sort of be yourself and be relaxed, you know, it helps to feel good. You know? Absolutely. Absolutely.
Yeah. Yeah. So so and and for me, when I'm when I have a nice, you know, dinner planned or something like that, and then I have to be at my best self or at least try, you know, I like to do a little workout before, you know, get the blood moving so I can be, you know, be myself and feel good.
And I think that that's the reason why we exercise. So some people say, well, you know, people, if they exercise, they should be exercising with it's better to be social or it's better be well, for sure, it's great to be social. But if you're not feeling like you need to jump start the engine, you know, in order to to have the confidence to go out and be social, you already have to feel, you know, halfway good
to go out and do that. And, and that's the sort of the part the role that this program plays, and it's not meant to be the the the thing that solves everything. It's meant to be a a piece in a person's life that's like a little spice that can help them, you know, taste life better. You know? Put it that way. You know? Yeah. Yeah. That's how I see it. And and at the same time, what's the right word, you know, makes their health better,
Right? Which makes you feel better. I mean, it's like it's like a thing that keeps going round and round and round. Like, it's a virtuous cycle as they say. You know? It's a positive feedback loop because we all know the negative feedback loops when you don't feel good. Oh my god. You don't go out and meet people, which then leads to you know, that's something that everyone talks about, everybody
knows about. But that positive feedback loop, if you just need just a little jump start, you know, sometime just to, like, a little laugh, you know, a little you know, something to just, just, like, let the energy flow just a little bit, and then, you know, experience joy because it's so you know, it's it's, it's like one of these obvious things. But, you know That nobody notices. You know? Yeah. Yeah. And it's sort of obvious and it's everyone says
absolutely. But it's like sometimes we go through our days, and there's, like, you know, it's missing. You know? So it's really meant to be something that could be, you know, a little joy to give you a little bit of energy. And it's also interesting how energy kinda comes out of nowhere. You know? Yes. You know? Sometimes you some people think, well, you know, I'm a little I've got something tonight, and I'm feeling a little tired,
so I should go Right. To now. Yeah. Maybe. Or if you spend energy, you get to make more energy like like an investment. So it's sort of the opposite. You know? I'm not saying that's how it's supposed to be all the time. But, but but but oftentimes, you know, you gotta spend a little energy to make some energy. And it just pops out of nowhere, and you don't have no idea where it came from. Exactly. Exactly. I mean, my my husband and I go for a walk every morning, usually before we've even had
breakfast. Right. And, you know, do I feel like doing it? Do I feel better? Yeah. I do. That's why that's why I do it. Totally. Yeah. Totally. Yeah. But it is it's just it's just one of those things that my husband always calls it. He says, gotta we'll go out and get the blood flowing. Exactly. I I I use that term all the time. You gotta get the blood flowing. And it's like, do I so I have a a a yoga practice. That's sort of my my thing. Yeah. Uh-huh. I swim from time to time too.
But, you know, I I I say I enjoy it. But I would say if I were honest completely honest with you, I like how I feel after. That's why Bingo. It's it's not really that, like, wall I'm doing it. But a lot of people, you know, if I don't if you don't like what you're doing at that time, you know, that's it's a nonstarter. Not not everyone's gonna be is is in that frame of mind.
So, so, really, that's that's why we we created this program is to give something that you can actually enjoy doing during that time as well. You know? Yes. Yes. Exactly. Exactly. Which also makes it
go by faster. Yeah. Yeah. Yeah. Yeah. So it's like, you know, people like to compartmentalize their life, where you have, you know, your your your leisure time and then your your, your, your leisure time, your exercise time, your social time, your that time, and, I think it was a great innovation, or a great insight when people say, hey. Let's combine social time with exercise time. That's great. You know? But, the leisure time and the exercise time, that's also
that sort of something that's, waiting waiting in the ring. So the idea is to combine leisure, so I'm actually having fun while I'm doing the exercise, so it kinda feels like both of them. You don't even know which is which. You gotta create some more integrity or holistic feeling in your life. So it's not just Yeah. Yeah. Yeah. No. Absolutely. And and what comes to mind is, when you do that and you're really enjoying it and then it's over, and you go, oh my god. It's over already? Oh, no. You
know? That's right. That's right. Yeah. And, it's funny in in it's, in, the word hobby in French, it's called, pastime, and pastime means literally to pass the time. Okay. Yeah. Which I thought is very interesting because, it's very literal. You know? Like, what do you imagine if I asked you in English, like, what do you do as a pastime? Like, what do you do until, like, get from, you know, you say point a to point b? Well, what do you do to get from 4 PM to 5:15? Like, how do you get from 4 PM
to, oh, well, I do, you know, this I do, you know, whatever. I watch the news. Right? Yeah. Yeah. Exactly. Yeah. Exactly. So, so, yeah, doing something to to, like, to, like, transport you and and then and then you feel like you came out the other end, like, you weren't even in this world, you know, you were somewhere else. You were, whether you were reading a book, I was following the story or doing something or traveling or talking to somebody involved in a conversation. And
then you come out the other end and you see the time pass. And there's something like a good feeling about that. It's like, wow, That was time well spent. It's time that I didn't realize was being spent. You know? Yeah. Yeah. Yeah. Exactly. Exactly. Yeah. Yeah. And there's always and there's also those times where you end up talking to somebody and half an hour goes by and you go, oh, damn. Right. Right. Well, that's I'm supposed to be somewhere else. Oh, right. Right. Right.
Yeah. I guess it it could go on the other way too. You know? Being engaged, you could you get into an argument with someone and also feel like, oh my god. We've been talking for the last 45 minutes. That happens too. So, you know? Uh-huh. Oh, no. Exactly. Life is fun like that. You know? It is. It really is. Absolutely. Yeah. I am yeah. I'm I'm one of those people who who absolutely adores talking to people. I love finding out what they do, why they do it.
You know, what are their plans? Where are they going? You know? I mean, I just Totally. Totally. Not everybody not everybody appreciates that. I love that too. It's like each each person is like a walking universe. You know? It's like a walking they're like a walking world of association, logics, you know, and experiences and, you know, things that you know, the way they their perspective.
Yeah. I I do too. You know, when I'm when I'm relaxed and and in a nice conversation and learning about somebody, it's always, really fun. Yeah. Yeah. Yeah. Yeah. Exactly. Exactly. So, okay, so how do how do people get involved? How do you have, like, a trial period? Why don't you tell me a little bit about, you know, about the actual program and how it works? Yeah. So, Ludo fits a downloadable program. You don't need any extra equipment. It works on most laptops, iPads. You just
need, you know, any any computer will do. That's the whole the beauty of LudoFit is, doing more with less. So you don't need any any devices or anything like that. It's just a software that tracks your motions, and, there's a website we have. It's, ludo.fit. So ludo dot fit. And, I'm sure you'll put that in the show notes and, see that there. I will. It's a website. You go learn about
it, see what people have to say about it. Mhmm. You know, if you think it's for you, if you think that's something you'd like to try, you go ahead and click to download it for Apple or for for Windows and, start a 14 day trial. There's no, no cost for that, and, you don't have to put any credit card number or anything. We really just wanna make it easy for people to just experience it because it re it really is something that you need to experience. And, Yeah.
And give it a try. And and that that's that's that's all there is to it. It takes about 5 minutes to download and then and get started, and you create your account, and you do a little, there's a little optional strength test. So it's a little 30 second test that kind of helps you helps the program evaluate, you know, what level you are in terms of your physical, physical level. And then it'll start you on it'll recommend some games to
start. So I'm gonna be like, hey. Why don't you try skiing the Italian Alps for doing a bit of, squatting and weight shifting? And then after you play the game, each game is about 5 minutes long. So the way we think about it is like, it's like snackable exercise. You know. So, you know, from the moment you you put your coffee brewer on to the moment it's ready, you can get, you know, 1 or 2 games in. Oh my god. Yeah. And and and right in the kitchen, you have
the you know, put your laptop on the countertop. You do some games while the while the brewer does its thing. And, and then you're you're, so that's what it's all about. You you and, and after you play the game, it'll ask you, you know, how how was it? How was your level of effort? Rate your level of effort from 1 to 5. And then based on how you rate it, it's like, okay. It's a little
too little easy or slightly difficult. You rate it, and then the next time you play that game, the game the difficulty will be adjusted. Yeah. It's meant to sort of follow you where you go. If you're starting to get stronger, if you're starting to get the hang of it on LudoPhib Uh-huh. Program's gonna get a little bit more challenging because the point is getting to the the just right challenge. This is a concept in in physical therapy. It's the just right challenge. Because
if it's not challenging enough, it's not gonna be interesting. If it's too challenging, well, there's other problems. Right? So Yeah. Yeah. You're gonna get hurt. Yeah. It needs to be at the just right challenge. Uh-huh. So that's really the the program is designed to help you get there. Wow. And, that's it. And you you can do it for 5, 10, 15 minutes at a time. You know, the recommendation for exercise is 15 minutes a day. That's where that's what people are. Or a 150 minutes a week is the
recommended exercise. But, in general, if you can get in 15 minutes a day Uh-huh. You know, that's good. That's good. So each each game is 5 minutes long. Right now, there's 5 or 6 games in there. You go in, you play around, you enjoy, get a little exercise, you feel a little bit, get invigorated, and then your coffee's ready. And you can you can enjoy your coffee. So that's it's a 14 day trial. And then and then there's a monthly subscription. If you're interested to continue, it's a $7.99
per month. So it's designed to be affordable too. Yeah. Yeah. Wow. And then do you, do you have people fill out, things afterwards? You know, not not every time, obviously, But, you know, how how are you doing? Is is this working for you if you know, I mean, just to get feedback? Oh, yeah. Oh, yeah. I mean, more and more. I mean, as we grow our user base, you know, we're gonna be, you know, we'll we're we won't, we'll have different people providing
feedback at different times, but we're always soliciting feedback. And if someone becomes, like, you know, sees this program, and we have had plenty of people who, you know, see the program It's like, I wanna jump on board this. I wanna, you know, talk to the people who created this program. I wanna give them ideas. I wanna be involved in this because this is cool. And, then we were like, we all welcome them with open arms, you know, jump on the call, learn, participate in a
brainstorming session, all that type of thing. So we we really kinda welcome, and I'm excited to see as the community grows who we'll meet. You know, you talk about the enjoyment of meeting people, and that has been Yeah. Such a pleasure, meeting people. I've had many calls with people, you know, long calls with people about the program, you know. We we got on the program. We got on the call so I can get feedback, but, you know, you know where the conversation
goes. And we talked about how it's been gonna happen and where where I am and what's going on. And this is what I my opinion on this, that, and the other. It's like, it's great. You know? I'm like, it's Uh-huh. So, yeah, we we definitely do. We'll welcome feedback, and there's an always an email address, that people can give feedback to. Okay. Good deal. Good deal. Very exciting. Very exciting. Awesome. So, so just out of curiosity, when when did you guys actually
launch? November 1st. Go public. November 1st? We we made this program public on November 1st. it released out of beta on November 1st. So, I didn't realize. Real yeah. We're really excited about that. And really new. Oh, really, really new. Yeah. Yeah. Really knew, but it's, it's all but it's been around the it's been test driven, quite a bit, I would say. We've had a lot of pilots and a lot of beta testers. So, yeah, it's, it's ready for, ready for prime time, ready
for people to go and give it a shot. So I really encourage people to to try it. You know? It's not necessarily one. I guarantee it's not something that, you're used to doing, you know, you know, going and, you know, for people to to go get a new software and try it out. It's not necessarily something that people are, you know, have a habit of doing, you know. But I encourage people to, to give it a try, you know?
You know, get it step out of the routine for a moment and take a moment and try try to to to go in a different direction and, Right. You know, give it a shot and see what it feels like and see how you feel after because you might be surprised. Oh, absolutely. At the time, you might say, wow. You know, 5 minutes have just passed. I'm feeling it. I feel invigorated, and, it's pretty cool. So Oh, no. For sure. For sure. Well and the the age group that you're kind
of zeroing in on as well. I mean, we all kind of were the ones who started with all of the exercise people on TV. True. So it's really not that different. Mhmm. It's just that we can have it a little bit more for us than, you know, Jack Lalanne was. Right? Right. But, but I remember doing all those when I was when I was, you know, teenager and twenties and Interesting. Thirties. Yeah. For sure. So I can see where that would really people would really be able to to identify with it and say, oh,
okay. This is good but better. For sure. For sure. Yeah. Yeah. Yeah. Yeah. Yeah. That's very exciting. Yeah. Okay. So, anything else you'd like to talk about? I think we've kind of gone around the whole circle here. Yeah. Yeah. No. I think I'm I'm I think it's been a great conversation. I I really appreciated, being on your show and, and and speaking and speaking with your your audience and and look forward to, you know, connecting with, you know, you listeners out there.
Absolutely. Program and and and and providing your thoughts and feedback. Okay. Okay. No. That's great. And I have your website, ludo.fit? That's the one. And just out of curiosity, where did the name Ludo come from? So, Ludo is so simple. It actually means game in Latin. So, it's a fun it's a fun word. It sounds nice, and it means game. And, ludic means sort of fun. Like, that's another word that people use. So Interesting. Yeah. A lot of words come up. Ludicrous is a
is a word that, that comes from there. It's not exactly what we're going for. I'm not going for ludicrous, but, but that is a Ludo is is a is a sort of a a a kind of a board that fits into to those types of things. But it's really about fun. Fun Yeah. You know, being being being, physically healthy, doing exercise in in a fun and engaging and enjoyable way. Yeah. Yeah. No. I think that that's great. That's great. It's just one of those words, though, that it's not, like,
in common language. So Yeah. Yeah. That's it. That's it. No. Yeah. Yeah. No. That's that's good to know. Good to know. So okay. Well, I am going to wrap up with what I usually say, which is that neither of us are doctors, and this is not to be seen as medical advice. And with that, thank you very much for being on the show, and I will see everybody next week. Nice. So my the stop. I don't know why it changes. Oh, it turned things around. Okay. See everybody next week.