How Grassroots Campaigns Can Go Far
Jul 27, 2023•25 min
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Episode description
How can smaller brands with limited media budgets make a meaningful impact?
In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen!
#HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets[
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