Vitamin D’s importance for Black, Latinx Consumers

To help increase awareness of the importance of vitamin D supplementation about minority populations, The Organic and Natural Health Association launched the “Get On My Level” campaign in partnership with Dr. Ken Redcross, author of “Bond: The 4 Cornerstones of a Lasting and Caring Relationship with Your Doctor.” The campaign highlights the proven health benefits of vitamin D and encourages people in communities most at risk to know their vitamin D level by either asking their doctor or measuring and monitoring their own levels at home using a test kit and vitamin D calculator from Organic & Natural Health research partner, GrassrootsHealth.

In this podcast, Dr. Redcross speaks with Sandy Almendarez, content director, Informa Markets, about the important of vitamin D for minority populations. They cover:

• The need for the medical community to foster and support the patient-doctor relationship.
• How Black and Latinx communities generally view supplements as part of their healthy lifestyles.
• How supplement brands can promote their vitamin D supplement to ethnic minority populations.