How to market branded ingredients with integrity
Dec 02, 2020•34 min
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Episode description
ToddCast Vol. XXVII: From Tonalin CLA to 5-Loxin, Aker krill to MenaQ7 vitamin K2, Eric Anderson has been at the forefront of marketing evidence-based, IP-protected ingredients to quality-forward responsible brands. Tune in as Anderson sits down with Insider senior editor Todd Runestad as they discuss:
- How to navigate a market with brands pirating ingredients and stifling innovation on one end and those that care about quality and evidence on the other.
- How to communicate all aspects of quality, from sustainable sourcing and clinically validated ingredients to lab test results.
- What the surge in immune products post-COVID looks like for consumers looking to support general wellness.
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