Cellular Optimization and Genetic Mapping: A New Approach to Healthcare

All right, welcome back to Healthy, Happy, Wise, Wealthy. On this episode, Mary has a cough. And also I am. And you're going to maybe hear it through this. But, but I'm here today with Matthew Noble with the Practical Practitioner. And thanks for coming on, Matthew. I appreciate it. Tell us a little bit. Basically this is a company that you founded that is about supplements and supplementation for the diet, but it's, it's just taking it to a whole new

scientific level. And I did look at his, his, his website is the Practical Practitioner. So I look through it and it is definitely built for clinicians and people that are a little bit above my pay grade. But we're going to talk about it and talk about what it means for the everyday person and the value it brings. So tell us about it, Matthew. Absolutely. Thank you so much. I'm really glad to be here and honored for the time. Hopefully I can bring value to your audience.

So the Practical Practitioner was born out of a couple of different fires. My love and passion for proactive healthcare came from not only my personal journey with cancer diagnosis. In 2016, I was actually diagnosed with stage 4 metastatic melanoma. And that is not the worst cancer by any stretch, but it was bad. I was very clearly told if I don't go through chemotherapy that I would more, more than likely die. Of course, I said, well, that's absolutely not going to

happen. Through that journey, all of the, you know, traumas that I had from my mom suffering from lung cancer and watching her go through chemo and surgeries and, you know, it didn't help her life got worse. There was no way I was going to revisit that trauma through my own journey. And so. Being a master personal trainer and certified certifying personal trainers with my partner Mark McCoy with the UTA,

I said, well, I know a lot about this stuff. So I really started digging in and I got really hardcore into science of nutrition supplementation, proactive healthcare protocols, anything I could do to avoid having to go through chemo and chemical drugs and the typical health care, AKA sick care system, I didn't want to manage it and I didn't want my life to get worse. I wanted to get rid of it. And so through my research and protocols that I just took upon myself to jump into. Thank you. Good

Lord. I have been completely cancer free for about 10 years now and I've had zero treatment. I did zero big Pharma treatment. And I'm not here to. You know, to, to, you know, drop stuff on, on Big Pharma. Although I probably will, but there'll be context to that. So that was the main focus for me to get in to that space. And in doing so, I found a really big Grand Canyon problem through

practitioners. Through chiropractic, functional medicine, you know, osteopaths, naturopaths, even MDs that are more proactive minded, you know, that aren't just trying to shove drugs in people's mouths. And so I was able to really kind of marry those two passions together. And that's where the practical practitioner came from. And what that is is it's mindset, it's protocols, it is scientific, it is technology, it is psychology. And it can get very, very in depth and very,

very complex. And I simply, I make that very simple. So that's kind of where that came from. And I am on fire about it. And I am so lit up. And I say, you know, my mission statement with the utmost pride, and I don't say it with any arrogance, but all the humility in the world because I want to change the industry of healthcare and actually make it healthcare and change the way that, that people are, you know, treated, diagnosed, and the power we want to give

them the control back over their own health. Like I took control over my own health. I did things that I knew I needed to do. And so I guess it's a metaphoric middle finger to the status quo of sick care in this country. And I want to do nothing more than to change that. Yeah, I love that. I, I didn't realize. So you're. I had a father who died of, of cancer and some relatives also. So that's a hard, that's a hard road to, to be down. So. And I don't think

I knew that you had a cancer diagnosis too. So. Yeah, that's, that's probably for some people. That's going to be really dramatic to hear you. You basically healed stage 4 cancer without any of the normal medical protocols that are out there. So I love that. That's very interesting to me that you have a psychology component to this also. I'd love to hear a little bit more about that. Absolutely. So I have.

A little thing that I call identity crisis. And when you wear a hat for so long and it's ingrained in who you are, it's hard to break free from that. Right. So what I've discovered through working with all the clinics that I work through and with across the country is that there is this amazing servant heart and that comes with this ingrained level of altruism that you just can't learn it, you just have it. You either just want to help

or you don't. And because of that I learned that a lot of the identity is lost when, you know, the quote unquote white coat is taken off. Who are you? And so many struggles come through those clinics of, you know, they're great doctors, they're great providers, they're great healers, but they're never taught how to build a business. And when their business is suffering, their care suffers because they can't impact the patients the way that they truly could because their business is

just making ends meet. And so they're distracted by all the stressors. It's what I call high functioning burnout. They are. And I won't get too in depth on the history of these things, but in the schools they are taught to chase certain protocols because that's what's best for the billion dollar companies that are teaching it right. So

they're taught certain things and it's just the way that it is. And I am here to break that mold because it isn't just the way it is anymore because we're breaking free from that and we're giving the patients back their health and we're giving the practitioners back their practice. Yeah, I really, I, I resonate with that in the fact, I mean I'm not a practitioner, but I do help with the work that I do with helping people basically with advertising,

small clinics that are private pay. I have a lot of those. And some who have been on here. And I know it's tough and I've also heard from doctors, friends and some family members that it is tough to make money with what insurance pays. So I think, you know, the people that are making money in medicine, you know, a lot of them are insurance and then the pharmaceutical industry. And it seems as if more and more hospitals, clinics and doctors are

struggling. So is that something that you've kind of seen also with your work? Yeah, I have, I have seen that firsthand. I have gone into the history of it with the AMA in the early 1900s and, and all of those things, all the lawsuits, all that stuff which I have in, I actually have a, in a blog on my website. You know, this is, this is not necessarily just about money, but you know, like my partner Mark always says, if you can't afford your mission, you

have no mission. If you can't keep your doors open, if you can't function without worrying about every door dollar, how are you going to impact patients? So our mission is really simple. My first goal is 3.5 million patient lives impacted through clinics across America. And doing that is going to generate over $2 billion back into the proactive practitioners clinics. Taking that money away from big Pharma. Now, now here's how we do that. We

don't complain on social media. We don't lobby with politics. We don't cry about insurance. We go and get into action and do something about it. Because the only way you change that problem is by taking the money away from them. And that is what we're trying to do with this program, is we're simply empowering the patient to take back control. And when you do that, that money's going to go where it should go instead of back into the problem.

Yeah, well. And I think a lot of people. Well, and I have been one and I've said this on the podcast, but, you know, my health journey in my early, like, I was 23 when my health broke and didn't realize for a long time afterwards it was Lyme disease. But there was really no protocol in, in regular medicine for it. So the only thing I could do is go look for other things if I wanted to be okay. So I think there's. I am definitely not the only one who's had that feeling

of if I want to be okay. I got to go look for supplementation. You know, all these things I've, I've had on the podcast with a red light or the cranial sacral therapy, which Jamie does, or going into the emotional side of it and something. So supplementation is something we really haven't talked a lot about. So tell us with. I know there's such. You are. So this is, this is not a typical supplementation. It's kind of a dumbed down word to use because it's what we understand from what I'm

understanding. Yeah. So tell me a little bit about the process of that and what it is that you do. Yeah. So the, the nerd term we can apply to it would be cellular optimization. And that is. That's a broad stroke because that can mean a lot of things. So when you're working in a cellular biology and cellular function, you get into the cell and then you work out. Traditional medicine, AKA sick care,

works from the problem or the symptom down. Right. So when you're going into the body and you're using genetic testing, which is what we do, we use genetic testing to learn about how your body's processing, using and distributing different types of things. Okay. And before I go too deep into that Understand that food is medicine until we poisoned our medicine, right? So let thy food be thy medicine. That's exactly what we're going back to. There's a lot of little

caveats built into that. But what we're doing is taking back what used to be and making it the future again. Because that is how we are healing our bodies through all of these mechanisms because we're allowing them to do what they were meant to do. So we use genetic mapping in a variety of different ways and that way we get the data so we can implement what we need

to do for that individual person. So I can take a genetic map of you and dictate what needs to be done based on what those SMPs are going to tell me, what those different alleles are going to tell me. And I know how your body is working, processing and distributing those types of things through your body. That way we can precisely dictate through our platform how things need to be

designed individually for you. That's going to tell you what time of day you need, how much you need and all of those types of things. Through those things you're going to be able to notice a variably difference because your body is now getting the things that it needs to function properly and stop all of the things that it doesn't need. So when we are able to really dig into that stuff, we have a private library of thousands upon thousands of third party peer

reviewed studies that we reference. We also do use AI, we don't actually build anything. The science does. We simply put the two things together. We get the labs, we get the testing done and then we apply that into the program and it does its cross referencing with every nutrient and drug interaction in the world. It's called pharmacology or pharmacological cross referencing or pharmacokinetics if you want to be a nerd. And then

you like, you can't take this, right? Have you ever taken, you know like a lot of people in America are taking statins for cardiovascular health and it tells them you can't even eat grapefruit. I can't eat fruit. Because you're a drug. That doesn't make sense. Why? Because grapefruit is going to cause that drug to interact at four times the pace. So what we want to understand is that we are being told that we need to take more chemicals and drugs instead of actually

using the things that are going to help us. Right. And so there are contraindications between a lot of nutrients and different drugs. And so we have to walk that line legally. So we are going to make sure that we're going to keep every patient and every doctor safe and cross reference those things to every extent that is known and make sure that you're only getting things that you need and nothing that you don't, nothing that could harm

you. So we're being very, very prudent in that endeavor and making sure that we are precisely attacking everything that we need to in the cell from a proactive approach rather than a reactive treatment. Right. And I know, you know, in our space, I can't legally say anything, diagnosis, treats, cures, cancer, anything like that. And I'm not saying anything. But what I am saying is that we can identify things and we can address them from a different side of the

coin. And there's always, there's always three sides to a coin, right? You've got the front, the back, and then the ridge. The ridge is right. That ridge is a side. That's where I live in the science, the tech and the finance. Because there's three sides. And that middle is such a small little portion of the community. And that's where we're going to make that change. Because that rig tips the balance of the coin. That's a good analogy.

I like that analogy. So just so everyone kind of understands you, they can't go directly to your company and have this testing done. They need to find a practitioner to do it. Correct. That's the way that we have the model designed because we want to make sure that there's oversight and people aren't blindly just doing things. And, you know, with HIPAA compliance and things like that, we want to make sure that we're keeping everybody safe and people aren't

blindly doing things. There are a lot of things out there that you can buy on Amazon and, you know. Certain quote, unquote influencers that'll sell you stuff that you probably shouldn't be touching. But you, you're going to want to find a practitioner that we're working with. And I do have a list of those on the website as well. Or you can always just message me through the website and let me know where you're at and

I'll find somebody. Yeah, you know, we are. If you have a favorite practitioner, you can also tell them they need to get a hold of you. Yes, that's for sure. Another way. Yes, that's for sure. You know, so we are really, you know, just trying to carve that path and, and we're pioneering all of this stuff throughout the country. I mean, and it's still fairly new. I mean, we're really only about a year into this endeavor. Oh, wow. Very

new. This has been a passion project, but it's been a lot of time, you know, coming up with things, testing, making sure things are where they need to be. And you know, we, the last thing we want to do is go into something prematurely and not be able to be who we say we are and also not be able to deliver what we want to deliver. And so, you know, efficacy is everything, reputation is everything. And we're not going to come to the market with something and offer something that we can't put

110% efficacy behind. Yeah, I love that. Matthew, what was your background before this? So I was actually a master retired personal trainer. And so with that, you know, I obviously knew the anatomy, movements, nutritional type things and performance. And so I really kind of fell once the, you know, you know, my mom passed away from cancer and I got, you know, my diagnosis and just, I started kind of seeing all these things and the dominoes were falling and I'm like, I,

I have to do something here. If I can just change something, I have to do something. Because I felt like the system just completely failed my mom. And you know, I've watched it fail so many other people, other loved ones, you know, friends, family. And I just couldn't take it anymore. And I just realized like, I have to do something. I don't know if I'm going to be effective. I don't know what I can do, but I'm going to do something. And so I

thought, well, I don't want to be like everybody else. I'm not going to be a sheep in the herd. I'm not going to sit in the corner and be quiet. I feel like there's so much more that can be done. And if I can impact other people's lives, how can I impact the most people? I can personally only influence and impact so many people, right? How can I bring this to millions doctors? Doctors have thousands of patients, right? Okay, how can I now impact millions of

people's lives through other clinics? Okay, great. Now how can I make it beneficial for the clinician as well? And so those two thoughts come together and saying, okay, if we can teach a protocol on how to maximize and optimize cellular health that helps the patient, and then we can build a system that's going to build. Financial abundance through this entire mission for those practitioners, then it's a win win. And that's exactly what we're doing right now. Which is, you know, the other part of

this podcast, aside from wellness, is entrepreneurship. And so the story you just told, I feel like, is a beautiful entrepreneur story founded in. From what I, you know, because you're not that old, so in 2016, so you're. You're at the gym all the time, so you're obviously in shape and young and you get cancer. And I feel like that's, That's. That is the problem with. With where we're living right now. It's like you shouldn't.

Who should be. No one should be getting cancer to begin with, but certainly not young people, in my opinion. Right. So some things are going really wrong. Yeah. For this to be going on, I'll. Tell you where I really figured out where I got it from. Right. It wasn't anything I was doing other than I didn't realize that I fell into the trap. And I live in Florida. It's hot. I am European descent. I'm very pale. I burn easily. I turn pink. I will tan

eventually, but I burn very easily. So what am I doing? I'm slathering on sunblock left and right so I don't get burned. How do I get cancer if I'm blocking the harmful sun? Right. Makes no sense. So clearly it wasn't the sun that did the problem. It was the sun block and all of the stuff that was in it. And I was using organic sunblock. I was supposed to be good. So obviously something's really wrong with that type of thing. And that. That's a whole

nother podcast episode, I'm sure. But we can certainly agree on is that, you know, the government and big corporations certainly don't have our health in mind when they're coming up with these things. And 90% of the stuff that's in the market, you know, oh, it's healthy. It's not, you know, they're trends. It's marketing hype. You go to look at Cheerios. Oh, they're heart healthy. According to who? The people. The Heart Foundation. Right. Ama.

They're selling you these things because it's beneficial for them. Again, that's a rabbit hole I won't go into on this particular episode, but. It is a rabbit hole for sure. But, yeah, I was at the grocery store today for just wanting a little bit of a. Because I had a cough. I want to, you know, just something to. A lozenge. Yeah. And I'm like, do they all have to have citric acid? Because then I, you know, because I had learned that citric acid was GMO mold. And

so who knows? It's citric acid is GMO mold, and I didn't want to suck on that. I'm glad you brought that up, actually. What I would. What I would suggest to you is get some whole garlic cloves and smash it and let it sit there for about 10 minutes. Put it in some honey and then use that. That will work you wonders. I, you know, I love that. I actually did that last year. And, like, so when I first got this, I was like, you know, eating the very last, last of it from

last year. And I need to go do that again because I have those two things. I need to put them together. Yeah, it does work really, really well. Yeah, thanks for reminding me. Absolutely. And the key is smash it and let it sit so it activates the enzyme, because if you don't, it's not going to work quite as well. But, you know, to that point. So you're 100% correct on citric

acid. And that's. That's a really, really good point. Most of, and I say most because it's not all, but most of the citric acid in the marketplace is derived from mold spores. That is 100% correct. But there are companies that don't want to use stuff like that, and ours is one of them. And we do use a citric acid, but it comes from sea kelp. It does exist in nature. It's just

that it's not. And companies are taking every route they can to say, well, let me cut corners, because this is $0.12 and that's $12. So we're going to take the mold spore and hope no one figures it out. Well, here's the thing. America's figured it out. America is waking up and they are sick of that. And so everyone is. Now, they've been taught to just follow along, and now everyone is asking questions and they want to know all these little details. Details.

And I love the transparency of things like what we're doing. And there's not a lot, if any, that I know of that are going to be able to be as transparent because it's not cost effective. So, yeah, the mission's expensive. It takes time and it takes a lot of money to be able to do what we're doing. But I'm telling you this, we're not going to compromise on it, and we're going to keep doing what we're doing. Yeah, that's awesome. So if someone is like,

well, what do I do? How do I get tested? Like, what happens? They Find a practitioner and then, then what does the testing look like for them? Yeah, so we do genetic swabs, right. So everything we do is a cheek swab. You're going to take your genetic DNA makeup, put it on the cheek swab, let it cure, put it in the tube, send it off to the lab and you'll get your genetic report in a couple of weeks and then we can go over what that data means and how to implement it. You know, we

do use AI, it cross references those things. We've made it really, really user friendly for the practitioner so that they don't have to become geneticists and molecular biologists. Because let's be honest, it's not a passion for a lot of people. But if I can get you the results without having to learn how to do all that stuff. And that's kind of what we've designed through all of these things. You know, the website alone with the database and everything like that.

If, you know, I mean it would be, if you tried to build it today, it would probably cost about $10 million cheapers. So it is really, really in tune and it Cross References 3500 White Papers A month. So as science evolves, so does our program. Every time something new comes up, comes out and it's verified, it's added or taken out, if it's something that this is no longer functional, we've got something different. So it's upgraded and updated every month with the

latest and greatest. Yeah. So is this the papers you have on there? So it's both, I'm assuming both pharmacology and kind of, I don't know what to call it. Natural science. Is it kind of both? Yeah. So everything that we have on there is going to be based in nutritional responses and any type of pharmacological interactions. So if there's a nutrient drug interaction, if there is a white paper with peer reviewed research on this nutrient does that. It's in there.

Nice. I love that white paper. And if it, and this isn't animal study stuff, this isn't preclinical, this is third party peer reviewed research. It is verified science. So good science, not, not the trust, not hype science, not hype science. Yes, TikTok trends. My goodness. Please stop following TikTok people that are telling you to take all of these things. Oh and see, you're saying that right when I've decided I might get on TikTok and sell stuff, but I will not sell

supplements that are bad. I'm gonna say that right now. Yeah, I'm just being a little silly. So, okay, so for the, for the, the people, the clinicians, the practitioners that, you know, they have the client who does a cheek swab and then they. What are the, what are the practitioners? Get back. So, I mean, they're getting, they're getting the data, obviously, to be able to individualize their care for that patient. So they know exactly what to do, how to do it, when to do it, where to do it,

and all of those things. So, so it makes their job a lot easier because they don't have to spend hours upon hours doing all that research. It's all done for them. It's literally a few clicks of a button. And it's not magic, because nothing in this world is really magic. But it's pretty close. If we could wave a Harry Potter wand, it's pretty close to that in a matter of six seconds. It analyzes 7,000

algorithms and it accesses over 13,000 research studies. And it says, here's what this science is saying for this person based on these genetics, lifestyle, family history, all of that stuff. All what we call KPIs, key point indicators. It takes everything that we know about you and it designs it based on that, because that's what science says you needed. That's, that's fascinating. What a great use of AI, too.

I've had a, I've had some talks about AI here and I, I've done so much training on AI, use some AI, worried a bit about AI, depending on how it is, it's going down. But every tool is bad, depending on who's using it. Or it's good, depending on who's using it. Right, exactly. I mean, like, I, I used this reference the other day and I'm like, a hammer could be a great tool to put a nail in a board, or it could be a bad tool for somebody to

use it to harm someone. It's not the tool, it's the person using it. Yeah. So everybody freaking out about AI. It's like, well, if we don't corrupt it, then, you know, everyone's got that Terminator brain of, oh, gosh, you know, the machines are going to take over. I mean, I'm. That might happen if in some day, it's not gonna happen in our lifetime. And I'm quite frankly, not worrying about it. I'm going to use this to impact people as best as I can. Yeah. Yeah. Mostly for.

Yeah, there's some, there's some things I'm worried about with just like, you know, like intrusive you know, reading of things they shouldn't do and privacy. Privacy things, sure. But outside of that. Yeah, I'm not so sure that the robots are going to take over anytime soon. I mean to me it's just like, well if you don't want, you know, we'll just use Chat GPT. If you don't want it knowing things, then don't talk about it.

Don't talk about personal stuff on there. Use it for what it was meant for. Don't tell it your deepest, most inner thoughts and you won't have to worry about that. Yeah, yeah, that's, that's very true. I'm a Chat GPT fan for the most part. I love it. You know, I can tell you this, I love to learn and I love to teach. I do not have the attention span to sit there and read books. So when I see something I'm like, oh that looks like a really good book,

I'll take a picture of it. I upload it in the Chat GPT and it summarizes the book for me. I get all of the good stuff without having to sit there for two, two weeks and read the book. I get it in six minutes and I'm done. It actually reads it to me because it's voice actors. Yeah. For people like me because I don't have the attention or the time quite frankly to sit there and read that book. I want to learn something and take it and put it into action as quickly as

I possibly can. Yeah. And I like things like audible for that reason too. You can listen to a book while you're driving. We're all driving too much, so. Yeah. Okay, so back to my questions here for you. So when the, when the clinician, practitioner, doctor gets that stuff back, what is is it? It's a list of like recommended supplementation. A list of what, what is on there? So on the genetic

report it's going to tell you certain processes. Right. So we'll just take MTHFR because that's trending all over the place now, you know, thanks to Gary Breca, it's been a while. And explain, explain what that is for everyone if you would like. I've heard it but I'm like, I'm not sure how if I could really regurgitated. So. So MTHFR is a process in the body that covers over 250 different potential outcomes. It is a folate. Right. So it's methyl and a tetrahydrofolate

reductase. Right. Any nerds out there? MTHFR that just happens to be the way that it looks. And certain people call it the you know what gene, because that's what it looks like. I actually had that on here, which is why I had these made. Okay, cool. So this is a play on that bmi. Yeah, the BMI. Because every time you go there and you're just like, oh, well, you're. You're obese. Like, you know the BMI chart. Please, if any of you ever listen to that, please don't. It's

absolutely ridiculous. It doesn't tell you anything other than your relationship with gravity. It's completely useless. It doesn't tell you your body composition. And so that's where this brand was launched because of that. And so. Oh, it says, I just. I couldn't see the whole thing. So it says, Morbidly O'Beas -tah 24. It's in your genes. It's energy. So it reads like in your jeans, Mother. Right? Yeah, yeah, yeah.

I haven't built that way, but I made this design to look like a 2024 political poster because it makes people look at it. It's just an attention. I don't care about any of those things. But it makes people read it the other day and the people were like, what's your shirt say? And I'm like, yeah, it says this. And like, what's that mean? And I told them and they're like, oh, man,

that's a really good idea. Very catchy. So that's another brand that we launched, you know, kind of through this whole thing as well. But yeah, so. So you're going to get genetic insights on a report, and it's going to tell you how that patient is. Is

processing things. You simply take that data, input it into the platform, and it's going to take that science, it's going to do its magical thing, and then it's going to give you all of the things that they need and it's going to build it, design it, and it can ship it right to their front door so you don't have to touch it. You have no cost, you have no expenses for anything. You get access to all that stuff and it ships it right direct to consumer. And you can put an FDA label

on it because it's unique. It's in the box of what's in it. So, like, we will have, like, this is just one example. But, like, you'll get pages like these and it'll tell you lights kind of sucks. Right. But you're gonna get this. Yeah. And it's going to Tell you everything that's in it. Okay dosage. And it even has what's called chronobiology built into it because your body is going to use, and everybody's different on these types of things, but your body is going to

use things better during the day or sometimes at night. Right? So you have chronobiology and your circadian rhythms are built into it. So for instance, a lot of people are up in the morning and they're taking Omega 3s with breakfast. Well, your body doesn't absorb them that well because they're soluble fat. So you need to take them at night. You'll get 10 times better result. Same thing with vitamin D. You get up in the morning and you're

popping a vitamin D pill. Well, if it doesn't have K2 in it with cofactors, it's not going to absorb. Right. And vitamin D isn't actually a vitamin, it's a hormone. So you need to take it at night. So you take your vitamin D right before you go to bed, you're going to get a much, much larger effect from it. So interesting. All of these things are factored into that. And science knows that you need that. So it'll tell you what you need and what dose and when to take it. And it'll be

all built out for the patient. So the doctor doesn't really have to do a whole lot other than give them access to it, plug in the data and let the platform build it for them. It's really a lot of the doctors I work with, they call it functional medicine made simple. And it really is that. You know, it does all of the heavy lifting for you. The legwork is done. You don't have to stand there and figure out, you know, interactions for four hours per nutrient. By the way,

with every drug on the planet. There's a lot of drugs on this planet. It is insane. So, you know, to, to answer your question, what does the doctor get? They get data, they get the program completely built. They get increased patient outcomes, and they get the most happiest patients on the planet Earth. And as a result of that, and they're making extra money by doing that anyways. So I look at it this way. When I was training, I didn't want my clients going to GNC and taking

advice from some kid that doesn't know anything. I wanted to control that. Well, when they're not with me for 23 hours of the day, I can't really control what they're doing. Now I can. And it's the Same thing with proactive healthcare. I want to give you the power to control what they do when they're not with you. So if you give them something that's going to work 10 times faster without having to burden yourself, now you can take all of those

patients that you're seeing. Instead of doing a revolving door of 10, 12, 15 patients an hour, you can cut that down to three or four and actually spend time with these people and 10 times more money. So the business model we have that really fleshes all of this out is going to be able to increase their income. You know, and, and everything is arbitrary, depending on how things work. But I use an example with a baseline, and at a hundred patients,

you're able to access this out. You're going to increase your clinical revenue by over 250% with zero insurance reimbursements, with zero lead generation, and you don't have to chase patient volume just to make ends meet. You can go home and spend time with your family, because you're not chasing a dollar, you're chasing a mission. One of the main things that we have this built for is because at the end of the day, you don't want to be a prisoner to your four walls and locked into

that business and locked into that clinic. Yes, you want to serve patients, but at what cost? Your own health. Guess what? If you go down, who helps them? Yeah, and I've had a couple private pay clinics on here. So Jamie Pribyl, with Healing Hands Physical Therapy and Bodywork was on here. And of course, you know

her, and she. She has this. So. And I was, I was going to mention that because I know the reason she talked on the podcast about this was that the reason she's not taking insurance is because it's just like, you can't do good patient care the way she would want to do it. You can't just sit there and work on a patient. It doesn't. Insurance won't pay for that. They'll pay for a very, very short session and someone who doesn't make much money doing the exercises over

in the corner, and you can kind of keep an eye on them. But you have to be doing two things at once. Working with one patient and keeping an eye on the other person. This was. I'm paraphrasing what she said as best I can recall it. So I know that the worst phrase in healthcare is not medically necessary. Well, who decides what that is? Insurance? Not doctors. Yeah, exactly. And that's. That's, I think, a big problem. It is a Big problem. And so that's why a lot of people are switching

over and. Yeah, I mean, and Jamie's great. Her model and her mindset are so transcendent of what most people are doing, especially in PT, because she's doing things differently than any other clinic that I've seen in that industry. And I can tell you this, it's only going to get better. We're just getting started with that. But the approach has to be about the patient. And so many of the models can't be about the patient because of, like, what we said

a few times is, you're chasing a dollar. And I see, you know, clinicians all over Facebook and social media, you know, oh, I saw a thousand patients this month, and I'm like, that's great, but that's not the flex you think it is. No. Yes. You got to help a thousand people, but at what cost? At a hundred hours a week, you don't see your family, you can't do anything. You're exhausted. We all know how nurses, and thank you, God, for you, nurses. Yeah.

The worst health in health care because they're so burnt out. They're smoking, they're eating absolute garbage, they're drinking sodas because they don't have time to take care of themselves. So if you can't take care of you, I call it airplane syndrome. Right. You ever get on a plane and they tell you, you put your mask on first. You can't help anybody else if you can't breathe.

Yeah. That's the world we're in right now in healthcare. It's being suffocated by insurance regulations, and we need to put our mask on first so that we can actually make that difference. Yeah. And then just this. And I'm not calling out any particular person in general, but I just, I do remember, like, when my dad had chemo and at the hospital, they're just offering him soda and just the most nutrient lacking food. And it's just as if

there's a belief that it doesn't make any difference. Yep. And they call themselves dietitians. I have had many, many run ins with hospital dietitians, and it was not a pretty sight. It is abhorrent for someone in that position to deliver what they consider to be okay nutrition for somebody that is dealing with any type of medical issue. Yeah, it's. It's. The disconnect is. Is astonishing to me. It's astonishing in all the wrong ways.

Yeah. And I, And I really blame. I don't blame the person. I don't think it's intent. I don't, I don't find it to be malicious intent even. A lot of people are blaming doctors for a lot of things. It's not doctors. I don't think so either. So this is a wild, wild stat. Right? Do you know how many credit hours Traditional medicine gives MDs in nutrition? Right. One, maybe. Right. For credit hours. Four credit hours. You know how many credit hours they get in pharmaceutical drugs?

A thousand? I'm not sure. 38. Okay. I'm way off. Yeah, yeah. I'm way off in those programs. Not a thousand. Okay. Really? Medical school in general, the whole thing would be about 140020 roughly. So, you know, when you're getting, when you're given, you know, 38 credit hours on drugs, pharmaceutical drugs, and four on nutrition, and they tell you, oh, check with your doctor. Why? They don't know anything. Why do I need to check with them? Check with your doctor before starting a

healthcare regimen or a nutrition plan or exercising. Why? They don't know. It's not. Because they don't want to know. They're never taught. Well, and I, and you know, I have dear. I have clients that are MDs. I have dear, dear friends that are MDs and family members, MD. Are saying to be MD. And you know, I think that, you know, I know I had one friend kind of whisper to me, she's like, this is

incredibly embarrassing, but I'm. And she had cancer and she's like, I don't, I don't know the nutrition. I'm working with a nutritionist because I wasn't taught it. And I just, I was like, I mean, I've heard that. I know. Yeah. You know, and these are people. Such good people. Such good people to her for admitting that. Because that's a big deal. Yeah. And I mean, but everyone, like, these are all such good people. Right. So most of them are. They just don't know any better. They're a victim

of the system, just like the patient, you know, they're. They're just a cog in the machine of billion dollar revenue. And so, you know, when you look at the, the food and all of the things that happened in the 80s and how things have gone. I was thinking this the other day and you go to the grocery store and you're like, man, you remember when you could just go to the store and just buy chicken and just buy beef and just buy eggs. And now you got 46 categories

of, you know, oh, I need pasture raised, grass fed. This, that and the other And I'm like, why is there any other option other than that in the first place? And then you look to the answer of well, because that way they can feed you more drugs. The whole point is to get you sick so they can feed you more drugs so they can make more money. Right. You always hear there's no money in cures. Well, there's a terrifying amount of pesticides. The amount of

pesticides is, is and it's getting worse. And the FDA and EPA are just clearing more p, you know, pfas and it's, it's not, it's not sane. Yeah. The amount of stuff going on, you. Know, the definition of terms is something like a lot of people don't realize too. The definition of terms is also tainted. You know, I was explaining, I think I was actually talking to Jamie about this the other day. And you know when you look at grass fed beef. Right. The

definition of terms, oh, this is grass fed. Okay, but for how long and when? Right. Usually it's for the last two weeks of their life. It's grass fed, it's grain fed all the way up until legally I can say it's a grass fed because of xyz, pasture raised chickens. Right. You ever looked at what one of those actually says when in your, your grocery store? And it tells you that they're pasture raised and they're free range and they have 103 square feet of amazing earth to live on. That's not a

pasture. But here's a, here's one that really got me. You got farm raised fish. Absolutely garbage. Now you've got wild caught fish and people are out there buying wild caught fish. Well, guess what? The food industry realized that people want wild caught, but it's just too expensive. So you know what they started doing? They started building fisheries in the middle of the ocean. So by definition

I can say this is wild caught, even though it really isn't. It's a farm in the middle of the Atlantic that is technically wild caught. I have not heard that one. These are the things that go through and the deception over Americans health. And it's worldwide too. But America is by far the worst. You take, oh, it's just a sewer. You see the example of ketchup all over the place. Why does ketchup in this country have tomatoes? Salt, sugar and spices. And ours has

all of these just insane things. Yeah, it's tomatoes. What are we doing? So because of that we have to try to take a stance and really empower ourselves to be able to get away from those things. So going back to the mthfr, it has become more and more prominent that it's an estimated about 80% of Americans now have some deviation in there. There's two alleles and those

processes are going to be responsible for a lot of things. The big things are going to be cardiovascular health, homocysteine levels, fertility, cancer, brain health, mental degradation, Alzheimer's, early onset dementia, those types of things. MTHFR can influence those things. A lot of people have toxic buildup because of GMO seeds and then they're spraying these synthetic folic acids, right? You ever seen a food that says enriched or fortified,

mostly grains, pastas, bread, types of things? Well, that means that they're putting vitamins back into the food that they stripped out of it because of the processing. The problem is the vitamins they're putting back in aren't what was naturally in it. And now they've got these synthetic things floating around in there, microplastics and a whole host of other things. Well, if your body is deviated in mthfr, you can't process that because it's

not natural. Your body is building up toxic levels of these things and guess what, it's like a volcano. When your liver can't process these things, you get toxic load buildup and then you start getting all kinds of issues that are going to come out in some form. So looking at things with folic acid, you need some type of natural version of that. And so one of the things we take is, you know, different types, but we use L methylfolate. A lot of it is

phosphate brace and things like that. It's its natural methylated form. Folate is its natural form, but your body can't use it. So you have to put it into your body. It goes through its cellular process, breaks it down into methylfolate, and then it can be absorbed into the body. Ours are already ready and they're bioavailable that way so your body doesn't have to go through that stress. So there's a lot of stuff out there with

Gary Breca and talking about that methylated vitamins. The only thing is, is that you need to know what you need. Because if you're blindly just taking a bottle of stuff that they make because it's one size fits all, it might actually do you harm. You can over methylate and over methylating is actually worse than under methylating. Interesting. Go down that road. So I don't know about that. Can you tell me more about that? Like what does that mean? Like taking. So your body is going to use

B vitamins for a variety of different things. It's going to basically be any energy expenditure. And in this cell, your body is going to oxygenate blood, it's going to have nutrient delivery. And so if your body doesn't have these processes working and it's called methylation pathway impairment, if your body isn't able to use and process those things, your health is going to suffer. This can include, like I just said, cardiovascular health,

cancer, dementia, Alzheimer's. It can affect hormones, especially in women. Estrogen. If you can't clear your estrogen through estrogen detoxification pathways in the liver because your methylation is impaired, you are not going to have a good time. And so just all those types of things working in concert, your body's cellular processes are now impaired. It's basically like, for lack of a better analogy, it's a clogged toilet.

Your body can't do things it needs to do because something's in the way. And when you have this enormous toxic buildup in your body from these synthetic things, it's not just that the folic acids, you know, the parasites that may be present in some things, the herbicides, all those things are kind of working together and we're just eating. It's basically like eating a shoebox at this point. It might as well be, you know, a lot of the ingredients that's

in the food and the breads and like Subway is a prime example. I think about their bread is not even classified as bread in Ireland because it has so much crap in it. It's not really bread. It has more rubber in it. So, like, to just. To just like go. It makes sense to me that people. Don't. Would mock this or would not think it's real or would not want to hear it or would assume it's not like that. Because we're

supposed to have a government regulating this. And we could go into maybe why, but it doesn't seem like our government has been regulating it whatsoever. Well, here's what I can tell you on that. Never put your faith in any government entity. They do not care about what's best for you in any way. There's. There's good and bad in everything. Politics are always going to be politics. And here's what I'll say on that and end it with that, because I don't want to get into

that conversation. But I don't either. We went from one extreme to the other, right? We went from this and now we're here and everyone's yay here. This is good. This was bad. But this is bad too because it's lobbying for things it shouldn't be. At least it's better. But it still has its downside. And so this side is always still going to lobby because it has vested interest in certain things. And I'll probably touch on that when we get to one of the things

that we're going to talk about here in a minute. But don't put all of your faith in any politician, in any government entity, because they all have agendas and they're all rooted in money and not what's best for you, no matter what they say. Well, and, and even if they go in with, with high intention, I think, you know, we cannot underscore enough the effect of a whole lot of trillion dollar, billion dollar industries with pesticide industry, the chemical industry, the food industry. So

together. And that's which is what we're talking about. Like they, they just go lobby, which means they just buy people and, or, or maybe they don't, I don't know, whatever they do. But it's like, you know, everything's for sale, apparently. Yep, absolutely. If you're a career politician and you're threatened with the loss of that and funding to

keep that going, of course you're gonna, you're gonna cave. And case in point, when you have a bill that you're putting into, you know, submission and it has stuff in there from people like, well, you know, hypothetically, let's just say, you know, I want this, I want the ink on this paper to be red. Okay, cool. Well, if you want me to support the ink on this paper being red, then you have to allow me to dump oil in the, in the

ocean. Like those two things don't go together. Why is that there? Because I can. Because if you want my support, you got to give me what I want. And that's how it works. And it does seem like there's other governments on the planet that do it better than ours for sure. But yeah, well, you know, you know, the regulation country. What's that? We are a greedy country. Well, we can just

go. It's just the one thing I just think everyone needs to go is go read the back of the labels of what you think is fine and then go do some research just with, you know, any kind of Google AI or whatever you're using and figure out what that's doing to your body and you know, even some practices of just like trying to be mindful enough to pay attention to a part of your body and go, I'm not doing well. Which I've had to do a lot.

I mean, I'm like, I. One of the reasons I started this podcast is like, I'm like, I know so much, but I'm not doing well. And so there's. There's. There's a disconnect created from life stress. And so, like, the attention needed to be. You know, this is. And my way to get back to the world as I'm. As I'm reminding myself of it on a weekly basis of all the things I need to be paying attention to. So there's. I don't talk down on any of this.

Like, I'm. I'm at the point where I'm like, I need to. I need to make a lot of changes, you know, and. And in the process of doing that. So this is just part of, like, getting the word out to people, because I think there's just a lot of people who are not feeling good. Yeah. Or buried someone recently, you know, that it's just not. It's just stuff is not okay. Yeah. So that's a very valid point. I mean, and a lot of times,

it's not about knowledge, it's about application. There's a lot of really, really intelligent people out there that know things. They just don't do them. I know. I've done that. I've done that a lot of times in my life. I know better than to do this. But, you know, you're stressed out. Life has you beat, you're defeated, whatever's going on. And you're like, I know I shouldn't do this, but I'm gonna do it because. Why? Because it gives me a dopamine response, and I just want to feel good. But

guess what? Now that you feel good for 10 minutes tomorrow, you wake up feeling absolutely horrible. So it's. It's about discipline and making decisions, and we're not perfect. You know, like we were talking about before we got on here, you know, you. You are a health expert, you know, whatever. And, you know, in personal training, this used to drive me crazy. I

used to see it all the time. There would be, you know, one guy, and I'll call meatheads, because I used to be one, you know, meathead guy over there and be like, oh, that trainer needs a trainer. And I'm like, yeah, that trainer has 10 times more people clients than you do. Why? Because no one wants to look like you. They'd rather identify with someone that they're comfortable with. And so that female that's, you know, considered that trainer needs a trainer by you is actually doing better. You

want to know why? Because she knows who she is and she's more attractive and more relatable. Because less than 1% of the world wants to look like that. Go into the market and understand that personal training is nothing more than someone that knows how to do exercises. It has nothing to do with nutrition. It has nothing to do with anything else. You might be the best personal trainer in the world, and you might be a hundred pounds overweight. Does that make you

a bad trainer? No, it doesn't. It just means you don't understand nutrition. Okay. There's a big difference between. And fitness. Okay. Yeah. Getting how to teach someone how to do a. A bicep curl with a pronated hand grip is easy, but one, how to get into nutrition space and understand proteins, fats, carbs, and how those break down in energy and all that wonderful, fun stuff. No, personal training school teaches nutrition. Ours does, but, you know, most of the ones out there don't because it's

irrelevant because all they're. They're telling you how to do a biomechanical movement. And so, you know, Carol arbitrarily. Sorry if her name's Carol. Carol is wonderful, wonderful trainer. But Bert over here going, oh, she needs a trainer. She's out of shape. It's just perspective because at the end of all things, Carol's killing it and Bert sucks. Yeah. So funny. Well, and I've had trainers over the years, and I know the one in. And I had in Tennessee was overweight, and that was a big issue

with sometimes management. But sure, she was the most popular. She was the best trainer there. Exactly. And everyone wanted to go to her, and she created community and. You know, all the things. So that's the name of the game right there. How do you influence and impact people? Right there, that lady did something, you know, the way that it should have been. And the problem is, is that the industry doesn't recognize it because they're too caught up on the superficial. Yeah, no, I agree with

that. Well, and I really like what you're doing in the fact that because, because people go. They want to feel better. And, you know, the. Generally people don't know why they don't feel good. They. They don't. They don't know what to fix. They don't know what to change, so they just try to do the next thing that comes along that seems like a good thing to do. And one thing that I like about what you've been talking about is like, if they go to,

you know, because you work with. You can work with a medical doctor or all kinds of different ones. So they might go to a chiropractor or a PT or a medical doctor, but any of those people can work with you. Yes. Right now we can work in, because we're working

from the cell up. Whether, you know, we work with doctors all over the place that are MDs, osteopaths, you know, naturopaths, oncologists, cardiologists, you name it, we're working in it because it's all relevant because it's the human body and we're trying to make it better. Yeah. And I love that. And it's, you know, I like the synergy of something that's actually good for the patient is actually good for the doctor. It could actually, you know, be good for everyone. Yeah.

What'S that? That's the whole key, is it's got to be a beneficial relationship for both sides, because the whole problem is the system is broken, is either the patient gets really good care and the doctor suffers, or the doctor is doing really well and the patient suffers. Why can't we just have both? And why can't we have both? Exactly. And that's why we're doing what we're doing. Yeah, I love that so much. So

if someone who is. Is listening to this, is a practitioner doctor, what would they do to work with you? They can go on to our website, the practicalpractitioner.com and just send me an email. We can set up up a little consultation. Those are completely free. And I will be honest, there's caveats. Working with us because we're very picky. If you don't have the right mindset and the right heart, I will not give you access to this. What does that mean?

If someone's only out to chase a dollar and not help people, this is not for them. If they are completely engulfed in the broken system and unwilling to deviate from that, this is not for them. Them. This is for. This is for the ridge of the coin. Right. The very small, select group. And you've got to be willing to do things the right way for the right reason. And unfortunately, there are, you know, there are people out there that don't have the right mission, and that's okay,

but it's not where we want to be. And so the beautiful thing is we get to decide who we work with because we have a relationship and we have a reputation that we will not compromise just because, you know, Influencer A can bring us a billion dollars in revenue. I don't care what you need. And don't just accept, you know, what someone else may be doing that's working for them, that's great. But you are unique. You are genetically different than

everyone. You have different predispositions, you have different responses. Responses. And as a result of that, health needs to be treated on an individual basis. There's only one you, and there's only one plan for you. And I would invite you to figure out what that is. Even if it's not with me. I will say that with this particular stuff that we're doing with genetic integration and a lot of the things that we've discussed, it is proprietary

and intellectually property owned by what we do. So a lot of that, no one else really can do it. There are. There's always other things out there. I'm not saying we're the end all, be all. We're just doing our best with where we're at and trying to make a difference and empower. So just my, my biggest takeaway would just don't accept what is. Ask questions and learn. Yeah, I love that. Thank you so much, Matthew. And you can see more at thepracticalpractitioner.com. Yes.

Yes. Thank you guys. I appreciate your time. Thank you. Mary, it was a pleasure. Yeah, thank you.