Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Episode description
I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelligence pros to walk us through how they run their programs without a CI platform.
- Zaven Gabriel, Product Marketing @ Locus Robotics
- Christine Moore, Product Marketing @ Pavilion
- Mindy Regnell, Market Intelligence @ Postscript
- Farhan Manjiyani, Competitive Intelligence @ Grafana Labs
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