Video marketing is easily becoming the most popular form of marketing around. It is the most effective way to better establish local and national brands and their messaging, ultimately leading to a higher ROI, brand awareness, and overall success. To discuss how a health coaching practice can benefit from video, we invited Orland Gomez to the show. Orlando is the founder of the video production company Stellar Lense Productions, and is a video strategy expert specializing in visual storytelling ...
Jan 31, 2023•41 min
Our money story is a collection of stories that we have amassed over our entire lifetime. It can be a cultural perspectives around money, or even ideas that we have let seep into our subconscious that defines our viewpoint of money. This story creates a life long theme that defines whether we will have money or not. Whether money comes easily or if it's a struggle. Naturally then, this story can make or break whether we have thriving health coaching practices, or we let our certification rot on ...
Jan 18, 2023•44 min
What defines a successful podcast? What's interesting is that there's a common misconception that a successful podcast has to have millions of downloads. Actually, some of the most successful podcasts aren't internationally known. The goal of a podcast can be to drive clients to your business and one of the best ways to do this is to have a locally based podcast that highlights your taget audience in your immediate area. To discuss this strategy, we invited Corey Hiben to the show. Corey is the ...
Jan 10, 2023•42 min
Let's face it. You can only be one place at a time. The traditional one on one coaching model makes it difficult to scale your coaching practice unless you have ways that help you manage your current initiatives while seamlessly welcoming new business. Automation allows you to continue to keep doing what you do best all while watching your business thrive! To discuss how we can use automation, specifically the Engagement Rx platform offered by Avidon Health, we invited Clark Lagemann to the show...
Jan 01, 2023•31 min
When the economy gets a little shaky, we tend to re-evaluate some of the things in our lives and consider whether they are truly necessary. We might look at our subscription services, like Netflix or whether we need all of the premium channels from our cable provider. We might consider cutting back on our vacations or our nights out. So the reality of any downturn is that a client who is buying your programs may look at your services and think twice about it. Is your program a nice thing to have...
Dec 13, 2022•41 min
Many health coaches jump into coaching because of something that they have personally overcome and felt compelled to share what they have learned with the world. There then comes a point where you realize that you can actually get paid to help people overcome the very same things that you did. Then, a business is born! Brian Gryn did just that. Brian took what began as a personal exploration into fasting and turned it into a thriving business, helping middle-aged men make intermittent fasting si...
Dec 07, 2022•31 min
It's a common occurrence to see health coaches shelving their certifications. In fact, that is why I created the Health Coach Academy Podcast in the first place. After over 150 episodes, clues have emerged that have set up a pathway to have a coaching practice on a full time basis. To discuss the strategies to accomplish this, my main man Isaac Ho rejoins the show! Isaac has been a health coach for 17 years and is an owner of a fitness, therapy and coaching company. He regularly commands anywher...
Nov 22, 2022•43 min
Email marketing is making a comeback! With the news of the issues around social media platforms like Twitter and Facebook, ownership of an email list has jumped back in the spotlight as a vital part of a marketing strategy. No matter what happens with the future of these platforms, email allows us to stay connected to our potential clients. To discuss the importance of email marketing, we invited Kyle Stout to the show. Kyle is the founder of Elevate & Scale, a leading digital marketing agen...
Nov 15, 2022•37 min
As health coaches, we often recommend products to our clients that have had positive health benefits in our own lives. Imagine being able to create these products ourselves? In today’s show, we are going to take a glimpse into what needs to be done to get a product based business off the ground. Jenn Ditzhazy actually did that! Jenn founded ThePerfect3 Collagen after struggling with her own health for many years and discovered the life-changing power of food to heal her own body. Her mission was...
Nov 08, 2022•34 min
One of the best things about having a podcast is the connections you make and the discussions you have outside of the actual recording of the shows. You really get to know your guests on different levels, and some of the conversations are worthy of their own shows! So when Isaac Ho and I first started having discussions off air, it was immediately evident that we had a lot in common, including our passion for health coaching and a desire to make a living off it. So in this episode, we switch it ...
Oct 25, 2022•50 min
The entrepreneurial mind is quite a fascinating thing. As we all know, being an entrepreneur isn't for everybody. And those who succeed have a mindset that success is the only option and they'll do whatever it takes to make the dream of their business come true by any means necessary. Olly Wood joins the show to share the benefits of this steadfast approach. Olly got started in the business world after 7 years as an independent personal trainer. He pivoted to the online space and saw his company...
Oct 18, 2022•30 min
Does productivity feel like a dirty word? For many, productivity and what it actually means is quite elusive. For many entrepreneurs, rather than feeling good about getting things done, some are left with just feeling bad about themselves and their effort. This is because productivity is designed to meet the needs of other people, not our own needs. To highlight this point and to get a better grasp on how to properly define productivity, we invited Sandra Halling to the show. Sandra is a systems...
Oct 11, 2022•39 min
Can you have a thriving health coaching practice as a second career? Absolutely! In fact, it's possible that you've gathered an immense knowledge and tons of transferable skills that fit nicely into being a successful health coach. Not to mention, as an experienced adult, you bring additional wisdom that can only be learned through life experience. To discuss this topic, we invited Bill Vogel to the show. Bill is a Certified Health and Longevity Coach specifically for men and women over 50. He i...
Sep 27, 2022•36 min
Sure, I'm partial. But I believe podcasting is a great way to build your business and your brand. It helps you stand out as an authority in your industry and gives you instant credibility. But having a podcast is only one side of the story. Being a guest on podcasts is another. This side of the coin also provides a lot of benefits that can boost your business as well. To break down the benefits of podcast guesting, we welcomed back Di-Di Hoffman to the show. Di-Di is the host of The Badass Welln...
Sep 12, 2022•35 min
Health coaching is an evolving profession. There are many schools and certification programs that prepare you to go out and help clients meet their health goals. So it is always a pleasure to get to look behind the scenes with one of the premier programs out there, Functional Diagnostic Nutrition (FDN), with its founder, Reed Davis. Reed joins the show to discuss how health coaching and FDN have evolved over the past couple of years and how health coaches can position themselves to take advantag...
Sep 05, 2022•50 min
It is often said that what we are naturally good at, should be what we are monetizing. And when we are naturally good at it, we already have 90% of what we need in order to get started and it’s just a matter of implementation. Sometimes however, it isn’t something that we can easily see in ourselves. It often seems that we need to ask others what they see our strengths as since it sometimes is difficult to see the forest from the trees. To put this into focus, we invited Racheal Cook to the show...
Aug 23, 2022•41 min
One thing that health coaches can utilize is more data. And since one of the basic tenets of health coaching is the concept of bio-individuality, nothing can give us more precise data than genetic testing. Imagine being able to help clients get specific results that are unique only to them, without the time it takes for trial and error? The value of this is priceless. To discuss how a health coach can get their hands on this, we invited Joe Cohen to the show. Joe is the founder of SelfDecode, th...
Aug 10, 2022•29 min
It is really easy to fall into the trap that there’s too much competition in the health coach space. As you become certified and look all around you, it is easy to feel like the market is saturated. But, that’s simply a thought not necessarily based in reality. How many lawyers enter the workforce? How many doctors? How many plumbers? How many electricians. How many physical therapists? How come these markets aren’t considered saturated? Why is it that the mindset of these professionals are so d...
Aug 03, 2022•38 min
Search Engine Optimization (SEO) has a very magically feel to it. When done right, it can drive traffic to your site opening up huge potentials for opportunity in our business. If done wrong, crickets. Yet, how many of us actually know how to get SEO right? To break down the fundamentals of SEO, we invited Ken Marshall to the show. Ken is the Chief Growth Officer and Managing Partner at RevenueZen, a boutique B2B marketing agency for high-growth startups. He joins the show to share how SEO is pa...
Jul 25, 2022•35 min
Knowledge is power. However, knowledge isn't everything. Many health coaches get into a trap of always seeking additional knowledge and end up not taking action in their business. While there are many reasons why a health coach can fall into this trap, one of the main reasons that isn't really discussed is the fact that we can get stuck because we are not energetically aligned with to allow financial flow and freedom. To discuss this very important topic, we invited Sheevaun Moran to the show. S...
Jul 17, 2022•35 min
If Albert Einstein were around and we asked him for a formula for business, it would look something like this: no sales = no money = no business. And while so many health coaches have a funny feeling about sales, it is the most essential aspect of our business that we need to get over. There's a lot of truth behind the fact that selling is actually serving and nothing serves more than a health coach and their ability to change lives for the better. To demonstrate the importance of selling and ho...
Jul 05, 2022•51 min
Even in the internet age, people still rely on referals for most of their goods and services. If someone can vouch for you, your credibilty is greatly enhanced. Social proof is a great way to boost your brand and highlights the fact that it isn't what is said about you, but who says it. Now imagine if a publication like Forbes or a television program like The Dr. Oz show gives you a shout out? That is truly powerful and would increase your bottom line. To show us how this works and the value of ...
Jun 27, 2022•29 min
Research has shown that glucose is a major player in many of the health issues that plague our world. Most likely, you have a client who would benefit from having a better handle on it. And since health coaches are always looking for ways to get their clients results, a Continuous Glucose Monitor (CGM)is an awesome tool that gives health coaches real time data in order to assist in achieving optimal health. To discuss how a health coach can incorporate this in their practice, we invited Carlee H...
Jun 08, 2022•43 min
How much extra time and effort does it take to close a $100 an hour health coaching package in comparison to a $25,000 coaching package? What if I told you that it doesn't really take that much more? Even though this doesn't seem to make sense, it isn't the first time this concept was introduced to me. In fact, Magic Johnson said he received the same advice from the late Dr. Jerry Buss, owner of the Los Angeles Lakers and mentor to Magic when referring to deals in the millions. What's the secret...
Jun 02, 2022•48 min
One of the most frequently asked question we get from our audience is, what should be the first thing we do when we finally get our health coaching certification? The answer varies from perspective to perspective with compelling arguments for each and every answer. So what we should prioritize should naturally create the foundation of our business and allow us to attract the right clients and eventually lead to more business. Lisa Haggis joins the show to convince us that branding is the first a...
May 17, 2022•42 min
Health coaches have a unique opportunity when it comes to webinars. They are a really good opportunity to pitch our services and give a prospective client a ton of value. Only problem is that you would have to do this same pitch over and over again. What if you can do that pitch one time and it’s available 24 hours a day, 7 days a week? What if there was a way to automate these repetitive webinars and free up valuable time that can be better spent working on your business? Well, thanks to eWebin...
May 09, 2022•42 min
The used car salesman. The snake oil salesman. Is it any wonder why we have such a negative connotation surrounding selling? These images are burned into our subconscious to such a degree that it takes a lot of work to actually begin to not feel funny about selling. It will take a lot more work to begin to actually enjoy it! To help us get over this idea and actually get us paid, we invited Annie P. Ruggles to the show. Annie is the founder of the Non-Sleazy Sales Academy. She joins the show to ...
May 03, 2022•36 min
The proper mindset is required to succeed in any business over the long haul. Entrepreneurship exposes many of our deep rooted limiting beliefs and if we don't confront them and defeat them, our business will pay the price. We need a confident mindset for business results. To up our confidence game, we invited Nathalie Plamondon-Thomas to the show. Nathalie is the CEO of THINK Yourself® Academy. She works with people who want to find the confidence to unlock their full potential and brings entre...
Apr 26, 2022•50 min
Health coaches who get to work with corporations are considered a big deal in the health coaching space. But you don’t have to work with a huge corporation to be wildly successful. In fact, there’s a huge opportunity to work with small to mid-sized businesses as well as local municipalities who are dying to offer wellness programs for their employees. And while these entities may not have the same budgets that a large corporation does, they are well positioned to offer health coaches opportuniti...
Apr 19, 2022•43 min
Dietitians and health coaches are kindred spirits. We serve similar markets and have similar business obstacles preventing many of us from taking our practices to sustainable levels. We can learn a lot from each other, especially from those of us who have attained success. Libby Rothschild is definitely someone who can show us a thing or two. Libby is the Dietitian Boss. She is a sales & marketing expert, and a business coach. Libby grew her company Dietitian Boss™️ from a side business into...
Apr 11, 2022•36 min
