In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Buy The Book Now (Amazon) π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and re...
Oct 04, 2023β’34 minβ’Ep. 56
In this episode, Conrad and Paul chat all about video marketing and how to leverage video in your guest marketing and homeowner marketing. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Lauren Madewell (LinkedIn) Eastern Shore YouTube Example π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations bra...
Sep 20, 2023β’33 minβ’Ep. 55
In this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit for yourself? Email conrad@buildupbookings.com with "Audit" in the subject line! Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter...
Sep 13, 2023β’42 minβ’Ep. 54
In this episode, Paul and Conrad talk about ways to get more shoulder season bookings with impactful digital marketing tactics and specific offers. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social a...
Sep 06, 2023β’37 minβ’Ep. 53
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part two. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and r...
Aug 30, 2023β’23 minβ’Ep. 52
In this episode, Paul and Conrad talk about the right and wrong ways to do "SEO content". It's not about stuffing keywords or writing for search engines, it's about creating useful and comprehensive content. Here's how. Part one. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and r...
Aug 24, 2023β’25 minβ’Ep. 51
In this episode, Paul and Conrad share an update on the Maui fires and how Airbnb is handling it, along with a discussion of how to run PPC search ads the right way and as a STUD and not a DUD. Enjoy! PLEASE CLICK THIS - Coconut Condos Ohana Relief βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Airbnb offering full refunds to guests with Maui bookings Optmyzr π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of c...
Aug 16, 2023β’45 minβ’Ep. 50
In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Google releases Responsive Search Ads guide Booking.com owner hails marketing efficiency in driving topline growth π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp B...
Aug 09, 2023β’28 minβ’Ep. 49
In this episode, Paul and Conrad debut "Dud Or Stud" and dive into vacation rental websites. What features or tools make them STUDS (so they can convert) or DUDS (ones that fail to get enough bookings). Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Google Travel Is Not Named Among Alphabetβs Key Priorities π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you mor...
Aug 02, 2023β’37 minβ’Ep. 48
In this episode, Paul and Conrad break down some of the most common "why not" marketing tactics that they do not often see in the real-world with vacation rental managers, but in fact can work quite well to get more bookings AND get more homeowners. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, d...
Jul 26, 2023β’38 minβ’Ep. 47
In this episode, Paul and Conrad break down HOW and in what ways you can actually target ads on Facebook, Instagram (Meta) and Google. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email mark...
Jul 19, 2023β’40 minβ’Ep. 46
In this episode, Paul and Conrad break down "scenarios" around a single property host, multi property host and property manager: What Would We Do: Marketing Edition. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Nick Gerli False Tweet Jamie Lane's Correct Tweet π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for you...
Jul 12, 2023β’42 minβ’Ep. 45
In this episode, Paul and Conrad give a quick deadline countdown timer to Google Analytics 4 and then explore and discuss keyword research tips and tricks. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Clearscope Semrush KW Tools Ahrefs KW Tools Keyword Sheeter π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for you...
Jun 28, 2023β’43 minβ’Ep. 44
In this episode, Paul and Conrad chat about common SEO metrics, numbers and other data points that you need to understand from your marketing team or agency. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell EVERYTHING You Need To Know About Google Search Console Hello, My Name Is Awesome: How to Create Brand Names That Stick π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made ...
Jun 21, 2023β’46 minβ’Ep. 43
In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Supercharging Search with generative AI π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodat...
Jun 07, 2023β’33 minβ’Ep. 42
In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Meta ordered to suspend Facebook EU data flows as itβs hit with record β¬1.2BN privacy fine under GDPR New button in the Explore Funnel reports i...
May 31, 2023β’36 minβ’Ep. 41
In this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy! βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Supercharging Search with generative AI - Google Search ads today and in the future - Google Whatβs ahead for Bard: More global, more visual, more integrated π C...
May 24, 2023β’43 minβ’Ep. 40
In this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Google Analytics 4 Enhanced Measurement Google Analytics 4 Ecommerce Tracking οΏ½...
May 17, 2023β’41 minβ’Ep. 39
In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). βοΈ Links & Show Notes Paul Manzey Conrad O'Connell After Sonder, Vacasa Receives Notice of Delisting from Nasdaq U.S. Market Review: Sluggish Supply and Roaring Demand Maintain March RevPAR π Connect With BuildUp Bookings Website Facebook Page I...
May 10, 2023β’35 minβ’Ep. 38
In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...). βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Intro to Google Analytics Google removes several search ranking algorithm updates from its ranking systems page Tag Assistant Migration guide from Google Default Google Analytics 4 events π Conn...
May 03, 2023β’32 minβ’Ep. 37
In this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell RR Summit π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental b...
Apr 26, 2023β’41 minβ’Ep. 36
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell The Bear Cave Substack Airbnb Airbnb To Verify All Listings (2019) Airdna Source Of Data For 1% PMs Revenue π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creati...
Apr 19, 2023β’35 minβ’Ep. 35
In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell First click, linear, time decay, and position-based attribution models are going away Google Ads Tests AI To Help You Create Ads RR Summit: People, Places, Planet π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π Abou...
Apr 12, 2023β’36 minβ’Ep. 34
In this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell ChatGPT Plugins Google Bard Skift on Google π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out ...
Mar 29, 2023β’42 minβ’Ep. 33
In this episode, Paul and Conrad dive into ways to get more direct bookings WITHOUT spending tens of thousands of dollars: we explain email, branded PPC and other low-cost efforts. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us fo...
Mar 22, 2023β’36 minβ’Ep. 32
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell GPT-4 The race to the bottom - Seth Godin π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers m...
Mar 15, 2023β’33 minβ’Ep. 31
In this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Unlock the Power of Search Ads Ahrefs Semrush Detailed SEO Plugin Chrome Sublime Text Text Expander Colorslurp Pixelmator Pro Canva Alfred App Descript Google Ads Editor 1Password Basecamp Airtable ...
Mar 09, 2023β’48 minβ’Ep. 30
In this Google My Business overview episode, we dive into the basics and new things around creating a winning Google My Business profile to get brand awareness, build reviews and drive organic traffic. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy Guidelines for representing your business on Google Get Google reviews π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About B...
Mar 02, 2023β’28 minβ’Ep. 29
In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Best 2023 Super Bowl Commercials Tide Commercial Guest Hook Property Descriptions Bing ChatGPT π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and resul...
Feb 22, 2023β’45 minβ’Ep. 28
In this email marketing overview episode, we dive into the basics of gathering and marketing via email for your vacation rental business. βοΈ Links & Show Notes Paul Manzey Conrad O'Connell Chinese Spy Balloon Here's The Puppy BuildUp Bookings Blog Post: Email Marketing Campaign Ideas π Connect With BuildUp Bookings Website Facebook Page Instagram Twitter π About BuildUp Bookings BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and resu...
Feb 15, 2023β’37 minβ’Ep. 27
