Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success...
May 09, 2023•32 min•Ep. 910
How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. Generative artificial intelligence is grabbing headlines with the widespread public...
May 04, 2023•37 min•Ep. 909
Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to grow billion-dollar businesses that are new markets rather than displacements of existing ones. Two examples are the microfinance industry a...
May 02, 2023•22 min•Ep. 908
Generative AI seems to be everywhere right now, but what do you actually need to know? HBR IdeaCast is cutting through the noise in the special series How Generative AI Changes Everything. How will this new technology upend workforce productivity? What impact will it have on creativity and innovation? How can you build an internal culture that uses generative artificial intelligence and adopt it effectively in your organization? What could it mean for your company's strategy? Hosted by HBR edito...
Apr 27, 2023•2 min
As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harde...
Apr 25, 2023•35 min•Ep. 907
Many people blame the shortage of low-wage workers on the enduring impact of the pandemic. But management professor Joseph Fuller and senior researcher Manjari Raman of Harvard Business School say that the real reason has been long in the making. Their studies show that companies view low-wage workers as people who will be in the job only for a short time. Instead, the researchers find that these employees are loyal and want development and a clear path to career advancement. The researchers sha...
Apr 18, 2023•26 min•Ep. 906
The business world has increasingly begun to recognize the importance of mental health, but we still have a long way to go in openly acknowledging our challenges with it. Writer, entrepreneur, and podcast host Morra Aarons-Mele says that when we take the time and energy to better understand and talk about our own issues, we can actually harness the learnings to become better managers and colleagues. She says that there are a number of ways to stop anxiety from spiraling and instead use it for go...
Apr 11, 2023•29 min•Ep. 905
From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains ...
Apr 04, 2023•25 min•Ep. 904
How do you solve the world's toughest problems? Or find the next big thing in tech? Lots of organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with ...
Mar 28, 2023•28 min•Ep. 903
What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechn...
Mar 21, 2023•29 min•Ep. 902
The online application ChatGPT and its integration into Microsoft search engines have put generative artificial intelligence technology in the hands of millions of people. Early adopters are using them in their daily jobs, and preliminary academic studies show big boosts in productivity. Managers can’t sit on the sidelines, says Ethan Mollick, an associate professor of management at The Wharton School of the University of Pennsylvania. He argues that companies urgently need to experiment with Ch...
Mar 14, 2023•24 min•Ep. 901
For years, employers have used university degrees as a major requirement for hiring. But, for many jobs, success depends more on skills -- and the ability to adapt and learn -- than on piece-of-paper credentials. Ginni Rometty, former chairman and CEO of IBM, realized this early on -- first by watching her mother and other female relatives support their families and later by seeing what it took to rise to the top in her own career. At the helm of IBM from 2012 to 2020, she pushed the company to ...
Mar 07, 2023•30 min•Ep. 900
Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative...
Feb 28, 2023•31 min•Ep. 899
Many people believe that leaders instinctively make the best decisions based on past experience, almost like muscle memory. But Carol Kauffman, assistant professor at Harvard Medical School and the founder of the Institute of Coaching, says falling back on automatic patterns of behavior is often wrong—especially in a crisis or high-stakes choices. Instead, she explains a framework of stepping back, evaluating options, and choosing the tactics that work best in each situation. Kauffman is a coaut...
Feb 21, 2023•27 min•Ep. 898
Whether you're someone who enjoys ruffling feathers or the type of person who'd like to challenge the status quo but shies away, you'll benefit from understanding the best, research--backed ways to practice disagreement - even insubordination - while holding onto others' respect at work. Todd Kashdan is a psychology professor at George Mason University and the author of the book The Art of Insubordination: How to Dissent and Defy Effectively. He explains how contrarians, and those with ideas tha...
Feb 14, 2023•26 min•Ep. 897
From Microsoft to Google to Meta, many of the world's biggest tech companies have been announcing layoffs recently. Their explanation is usually that they overhired and need to cut costs. But Harvard Business School professor Sandra Sucher, who has been studying layoffs for years, says companies often underestimate the downsides. Layoffs don’t just come with bad publicity, she explains. They also lead to loss of institutional knowledge, weakened engagement, higher turnover, and lower innovation ...
Feb 07, 2023•29 min•Ep. 896
We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinki...
Jan 31, 2023•30 min•Ep. 895
By hosting the podcasts How I Built This and Wisdom from the Top, Guy Raz has won an inside look at how visionary leaders build their own careers and incredible companies. While many leaders have unique qualities that help them succeed, he has identified three behaviors that consistently rise to the surface. These leaders create a culture of collaboration. They encourage risk-taking. And they allow for failure. Raz shares stories of leaders of everything from Starbucks to Proctor & Gamble.
Jan 24, 2023•27 min•Ep. 894
Even in a slowing economy, the battle to attract and retain talent persists. But employers need to look beyond what people are currently demanding — whether it’s higher salaries, more stock options or the flexibility to work from home. Studies show that, over the long term, employees also find value in aspects of work that they overlook in the short term, such as community and opportunities for growth. Professor Amy Edmondson and INSEAD associate professor Mark Mortensen offer up strategies for ...
Jan 17, 2023•28 min•Ep. 893
It's the start of a fresh year, and optimism is in the air. But if you want happiness to extend far beyond your New Year's resolution, Robert Waldinger says you can take some inspiration from the longest-running study of happiness out there. He’s a psychiatrist who runs the Harvard Study of Adult Development. The longitudinal research has followed individuals and their families for nine decades. He shares what makes people happiest in the long run and how their work factors into that. Waldinger ...
Jan 10, 2023•25 min•Ep. 892
From incivility for frontline workers to struggles with hybrid work to actual progress made since the murder of George Floyd, HBR IdeaCast spent 2022 sharing impactful management research and exploring the social and business trends that affect workers and leaders. Join hosts Alison Beard and Curt Nickisch as they listen in on some of their favorite interviews of the year. They share what made these conversations so memorable and insightful and why they’re still worth a listen—or a re-listen—in ...
Jan 03, 2023•25 min•Ep. 891
In The New World of Work video series, host and HBR Editor in Chief Adi Ignatius explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, he interviews a top leader live on LinkedIn, and in this special IdeaCast episode, he speaks with LinkedIn CEO Ryan Roslansky on how his company adapted during the pandemic (and after) and how he approaches growth, talent management, and more. You can browse previous episodes of The New Wor...
Dec 27, 2022•30 min•Ep. 890
For decades, actor-producer-director Ron Howard has made popular and critically acclaimed movies while also maintaining a reputation for being one of the nicest guys in Hollywood. He explains how he turned early TV gigs into long-term success and why he often involves his cast and crew members in creative decisions. His latest film is Thirteen Lives.
Dec 20, 2022•29 min•Ep. 889
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School senior lecturer Jeffrey Rayport. He has researched some of the biggest stumbling blocks to long-lasting success and explains how to make the tricky transition out of the start-up phase successfully. With professors Davide Sola and...
Dec 13, 2022•26 min•Ep. 888
Over the past few years, organizations around the world have invested in diversity, equity, and inclusion initiatives with varying results. But to achieve lasting change, they'll need to commit to that work for much longer, says Ella Washington, organizational psychologist and professor at Georgetown University’s McDonough School of Business. Her research shows that companies move toward DEI maturity in five stages (aware, compliant, tactical, integrated, and sustainable) and each takes time to ...
Dec 06, 2022•30 min•Ep. 887
From corporate social responsibility to ESG to “doing well by doing good,” an increasing number of organizations are pursuing positive social impact, and it’s not just nonprofits and government agencies. But incorporating social impact into a for-profit business raises all kinds of system dilemmas, says Jacob Harold, a cofounder of the philanthropy data platform Candid and the former CEO of GuideStar. He explains a bundle of tools that can be used together to create meaningful change. Harold wro...
Nov 29, 2022•25 min•Ep. 886
From videos of drunk and disorderly airline passengers to stories of hospital visitors angrily refusing to wear masks, customer-facing work seems to have gotten a lot more difficult – even dangerous -- over the past few years. It's important that organizations understand the experience of frontline workers now, and help to better protect their employees, says Christine Porath, professor of management at Georgetown University. She's studied incivility for 20 years, and has spoken to workers in ma...
Nov 22, 2022•26 min•Ep. 885
Companies offer sponsorship programs to help a more diverse group of high performers and future leaders advance. But the efforts can often misfire. Herminia Ibarra, professor at London Business School, says that’s because these arranged developmental relationships can lack authenticity and meaningful paths for action. She explains the key distinctions of mentorship and sponsorship and recommends that companies focus on two vital qualities: public advocacy and relational authenticity. Ibarra wrot...
Nov 15, 2022•28 min•Ep. 884
From politics to sports to business, we tend to glorify those who persevere, show grit, never give up. But former professional poker player and consultant Annie Duke argues that there is also great value in quitting — whether it’s a project, job, career, or company. She walks us through the biases that keep us stuck in the status quo even when other paths would be more fruitful and explains how to make better decisions. Duke is the author of "Quit: The Power of Knowing When to Walk Away.”
Nov 08, 2022•29 min•Ep. 883
The number of women—especially women of color—in leadership ranks at the world’s largest companies remains desperately small. Tina Opie, associate professor of management at Babson College, offers a new practice for women to lift each other up and fight systemic bias in the workplace, something she calls “shared sisterhood.” The idea is to be more honest with each other, forming truer bonds. That involves listening, understanding yourself, and a willingness to take risks. With University of Iowa...
Nov 01, 2022•28 min•Ep. 882
