Marketing Lessons for Companies Big and Small
Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands
Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands
Amy Bernstein, editor of HBR, offers executive summaries of the major features.
In every issue, we feature a conversation with someone who's been wildly successful outside the traditional business world. This time, it's an astrophysicist.
Bill George, Harvard Business School professor and author of "Discover Your True North," gives advice to both new and experienced leaders.
Pierre Nanterme discusses the forces changing consulting, and other knowledge-intensive industries.
Amy Gallo, author of the "HBR Guide to Managing Conflict at Work," explains the options.
Amy Bernstein, editor of HBR, offers executive summaries of the major features.
The renowned American journalist talks with HBR senior editor Dan McGinn.
Evan Loomis and Evan Baehr, coauthors of "Get Backed," on how to win someone over with PowerPoint.
Gareth Jones, author of "Why Should Anyone Work Here?", explains the things managers know, but struggle to do.
Norman Winarsky, coauthor of "If You Really Want to Change the World," on ventures that scale.
Clay Shirky talks about Xiaomi, the subject of his new book, "Little Rice."
Sally Osberg, president and CEO of the Skoll Foundation and author of "Getting Beyond Better" with Roger Martin.
Amy Bernstein, editor of HBR, offers executive summaries of the major features.
Whitney Johnson, author of "Disrupt Yourself," on taking the big risks we secretly want to.
Dorie Clark, author of "Stand Out," on having more influence.
Kimberly Elsbach, author of the HBR article "Collaborating with Creative Peers," on collaborating better with a certain type of colleague.
Tiffany Shlain, filmmaker, on why we need more time to develop our inner selves.
Matt Mullenweg, founder and CEO of Automattic, on growth, leadership, and mindfulness.
Amy Bernstein, editor of HBR, offers executive summaries of the major features.
Kate Smaje of McKinsey explains how it's about more than being tech-savvy.
How PepsiCo is harnessing the power of design.
The acclaimed writer describes how he develops his novels, what he expects from reviewers, and why business people should still read fiction.
Mark Goulston, psychiatrist and author of "Just Listen," explains how.
Amy Bernstein, editor of HBR, offers executive summaries of the major features.
Mary Shapiro, author of the "HBR Guide to Leading Teams" and professor at Simmons, on dealing with conflict and other issues.
Juan Enriquez and Steve Gullans explain how we're "evolving ourselves."
David Krantz, the CEO of YP (formerly the Yellow Pages), explains how they've reinvented their business.
Charlene Li, author of "The Engaged Leader," on why and how senior executives are diving into online networks.
Tomas Chamorro-Premuzic, author of the HBR article "Ace the Assessment," explores the rising practice of using tests in hiring and promotion decisions.