Sn. 3, #13 Jennifer Cline: Being a True DIY Influencer
Episode description
From paralegal to power tools, Jennifer Cline has taken the DIY world by storm! Tune in today as we hear from Miss Dewalt herself about how she started on the path to a DIY influencer, and why she feels it's her purpose in life to challenge stereotypes in the tool and makers industry. When tragedy struck and her husband passed away, Jennifer stepped into his space to repair and improve the 100-year-old farmhouse they lived in. Through trial-and-error, she learned DIY, and proudly wears her blisters and bruises as badges of honor! Find out how she targets her audience and sponsors, and why it's so important that tool-making companies start including women in their marketing. We also hear how her flag-making hobby became a side-hustle, and how she came up with the nickname MissDewalt. Don’t miss out on this daring episode!
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