Facebook Memories- Harness Your Hump Day with Tom Harness June 17, 2020 Harness Digital Marketing is a Certified Veteran Owned Business **Happy 14th Birthday To My Daughter Mia** Taking time to reflect back on your business or organization Go back through your personal/business timeline and see what you did, what you were tagged in, and how hard you worked. Look at how much you shared, what kinds of content, and does it reflect who you are/your brand? How much did you highlight or showcase emplo...
Jun 17, 2020•10 min•Season 1Ep. 38
Business to Business Collaboration - Harness Your Hump Day with Tom Harness June 10, 2020 Harness Digital Marketing is a Certified Veteran Owned Business LEAF Food Hub Current offerings include: pork, chicken, beef, turkey, duck & bison products, eggs, honey, bread & bagels, goats milk cheese, mushrooms, herbs, plant starts, coffee, jams, jellies & syrups, pasta, vegetables and more. Contact: Liz Deruntz www.leaffoodhub.com 618-924-1290 JOIN & FOLLOW: Stars & Stripes SI https...
Jun 10, 2020•14 min•Season 1Ep. 36
My 3 Biggest Business Mistakes - Harness Your Hump Day with Tom Harness June 3rd, 2020 Harness Digital Marketing is a Certified Veteran Owned Business Watch the whole video for the journey, but if you must have cliff notes. All In? Control & Trust Focus EVENTS Carterville Peaceful March-Protest Wednesday, March 3rd 6:30 PM - Starts at Canon Park-Skate Park, goes south down Canon Drive, Turn Left on Grand, Walk to Division, and turn around and walk back. The Cow Goes Moo - Live Stream Discuss...
Jun 03, 2020•15 min•Season 1Ep. 35
Harness Your Hump Day with Tom Harness May 27th 2020 - What Social Media Platform Is Right For You? Harness Digital Marketing is a Certified Veteran Owned Business Facebook, LinkedIN, TikTok, Twitter, Pinterest, Yelp, YouTube, and so many more… What questions should you ask yourself? How much time can I dedicate to my social media strategy? Where is my audience that I want to market too? How much experience do I have with this platform? JOIN & FOLLOW: Stars & Stripes SI ——> https://bi...
May 27, 2020•22 min•Season 1Ep. 34
Harness Your Hump Day with Tom Harness May 20th 2020 - Leveraging Facebook Groups Harness Digital Marketing is a Certified Veteran Owned Business Leveraging Facebook Groups More Engagement and Reach Niche / Content Specific Monetizing Groups JOIN & FOLLOW: Stars & Stripes SI ——> https://bit.ly/2AEeZeW Partnered with Withers Broadcasting & Dana Communications. LEAF Food Hub Current offerings include: pork, chicken, beef, turkey, duck & bison products, eggs, honey, bread & b...
May 20, 2020•14 min•Season 1Ep. 33
Harness Your Hump Day with Tom Harness May 13th 2020 - 3 Content Calendar Tips Harness Digital Marketing is a Certified Veteran Owned Business 3 Content Calendar Tips Break it down into weeks. Be strategic in thinking about your Monthly themes. Vary your content REMEMBER: It’s about consistency with your content calendar and holding yourself accountable. LEAF Food Hub Current offerings include: pork, chicken, beef, turkey, duck & bison products, eggs, honey, bread & bagels, goats milk ch...
May 13, 2020•11 min•Season 1Ep. 32
Harness Your Hump Day with Tom Harness April 29th 2020 - Influencer Marketing Where do you start and how do you find? Find the right fit: Voice, Beliefs, & Audience Influencer vs Macro Influencer: Budget, Influence, Availability Have A Plan: Expectations, Goals, & Accountability Sponsored By Blade Maid - A FANtastic cleaning tool Maid for your fingers. Buy Yours Today For $17.99 here: http://bit.ly/2IxDoDI EVENTS Webinar: How To Market Your Business During A Pandemic HireLevel. Wednesday...
Apr 29, 2020•12 min•Season 1Ep. 31
Harness Your Hump Day with Tom Harness April 8th 2020 - Working Remotely During the Covid-19 Pandemic Sponsored By Blade Maid - A FANtastic cleaning tool Maid for your fingers. Buy Yours Today For $17.99 here: http://bit.ly/2IxDoDI Create A Plan For Team Communication Make No Assumptions BONUS TIP: Check in with clients because this new transition can be challenging for them too. NO EVENTS (Message me your Facebook Event to be on Harness your Hump Day) Review Harness Digital Marketing: https://s...
Apr 09, 2020•10 min•Season 1Ep. 30
Harness Your Hump Day with Tom Harness March 11th 2020 - Promoting Tourism Sponsored By Blade Maid - A FANtastic cleaning tool Maid for your fingers. Buy Yours Today For $19.99 here: http://bit.ly/2IxDoDI 5 Tips To Get People To Your Community Promoting the community (What makes the community tick?) Contest Promotions (Mexican, Chinese, etc..) Following up with blog content. Content on where to stay. (Pricing, Making Memories, etc…) Use Tracking Links Create a following that creates and promotes...
Mar 11, 2020•16 min•Season 1Ep. 29
Harness Your Hump Day with Tom Harness March 4th 2020 - Claiming Google My Business Page Claim It Now - New update makes it confusing for business owners on wether they own it or not. Here’s what to check for: Go To The Link Provided And Verify or Sign Up: google.com/business Verify/Update/Enter Business Information Check & Respond to Reviews Be watchful of potential scams of people contacting you giving you a sales pitch on helping you claim your Google My Business Page. EVENTS Jabe Burgess...
Mar 05, 2020•12 min•Season 1Ep. 28
Harness Your Hump Day with Tom Harness February 26th 2020 - Have You Audited Your Social Media Account? When’s the last time you REALLY looked at your content? You may be crushing it, but trends and strategies change. You may think social media is a waste of time and doing nothing for your business. As businesses owners, myself included, sometimes we are so far in the forest we can not see the trees. Take this short Social Media Checklist to see how well you are doing: http://bit.ly/3a5NS9b This...
Feb 26, 2020•15 min•Season 1Ep. 27
3 Social Media Tips for Restaurants - Harness Your Hump Day with Tom Harness February 19th 2020 Owners, Take ownership of your product. YOU need to be a part of your content. Vary your content. Don’t take just foodie pictures. Your business brand is more than just your food. Stop being like everyone else. Stand out and find a unique twist that people will connect with. BONUS TIP: Don’t boost or promote every post. Stop it. Joker Artwork By: Nick Allen Tie by Skull Rider NYC EVENTS Southern Illin...
Feb 19, 2020•18 min•Season 1Ep. 26
See First Shine more confidently in the professional world with a soft underline and avoid that "Avril Lavigne" rocker look for your next presentation! Crystal has been a Certified Makeup Artist for three years and has her own artistry business on the side. She is excited to share her knowledge to help empower women to shine confidently in the professional world! Be sure to tune in every Monday for your Marketing Makeup Monday tip of the week.
Feb 17, 2020•4 min•Season 1Ep. 1
Harness Your Hump Day with Tom Harness February 5th 2020 - Social Media Scams Part 2 I had many of you reach out to me about the first scam, so I did the work and found another scam you may have heard of. Here are tips from a bank and local police to use to avoid being scammed on social media. CHECKS * Routing Numbers Don’t Match * Unfamiliar Bank * Odd Amount * Came with Instructions * Memo Line is Off Place * No Security (VOID) When Held To The Light * Mailed From California, but Check Was Fro...
Feb 12, 2020•16 min•Season 1Ep. 25
Harness Your Hump Day with Tom Harness February 5th 2020 - Social Media Scams There are some of us that believe there are good people out there in the world. There are, they just aren’t going to give you money. Here are 3 tips to use to avoid being scammed on social media. Grammar - Check for spelling, verb conjugation, and lower case letters. Google - Do a quick search on the name or the method that they are trying to give you money or get money from you. NEVER SEND MONEY - Truly nice people do...
Feb 05, 2020•16 min•Season 1Ep. 24
Harness Your Hump Day with Tom Harness January 29th 2020 - Before You Do Digital Marketing! Do these the three things before you do Digital Marketing: Curb Appeal - First Impressions In Store - Create an environment people want to come back to Clean Bathrooms - Just do it All the money spent on digital marketing means nothing if people don’t have a great experience. They can leave bad reviews or negative comments. Use current feedback to solve concerns. EVENTS Inside Bill’s Brain: From an Inside...
Jan 29, 2020•16 min•Season 1Ep. 23
Harness Your Hump Day with Tom Harness January 22nd 2020 - 3 Tips for Facebook Live Success Special Shoutout to Noelle for the What’s Your Word gift. Get off your butt and DO IT! 3 Tips To Start Out Being Successful with Facebook Live Equipment - You can do a Facebook Live as simple as with your phone or you can take it up a notch by using your laptop, camera, mic, and lighting. Script - Have a plan. Make sure you have a consistent and branded intro/exit that you follow every video. When it come...
Jan 22, 2020•19 min•Season 1Ep. 22
Harness Your Hump Day with Tom Harness January 15th 2020 - What Makes Your Brand? When is the last time you fell in love with your business or organization? Ask Yourself These 3 Questions (Preferably after Wine, Craft Beer, or Coffee) Where do I come from? (Beyond Family, Activities, People, etc…) What is that ONE defining moment in your life? How do you bring those 2 questions to your business or organization? Branding is more than a $ dollar sign or an ROI. Branding is about a legacy. EVENTS 2...
Jan 15, 2020•8 min
Harness Your Hump Day with Tom Harness January 8th 2020 - 2020 LinkedIN Trends? Do you have a love or hate relationship with LinkedIN? These are some trends and tips to consider to SEE the potential in 2020. SEE what I did there? Personal Branding: Create opportunities. This is your reputation, so manage it or someone else will. Engagement: take the time to comment back on the people that comment on your posts. Content: Video, Video, Video, use hashtags, Groups: More content specific groups will...
Jan 08, 2020•12 min•Season 2Ep. 20
Harness Your Hump Day with Tom Harness December 18th 2019 - Pity Likes What does it REALLY mean to LIKE posts on social media platforms. 3 #TurnTheLightBulb Tips: Each platform has it’s own algorithm and likes play a part A person who likes your page with 5,000 followers has more clout than a person with 100 (however don’t count out quality/quantity) We are wired psychologically to LIKE something if we see a lot of people like it. There was this great 1962 Elevator Groupthink experiment on confo...
Dec 18, 2019•15 min•Season 1Ep. 19
Harness Your Hump Day with Tom Harness December 11th 2019 - 2020 Marketing Plan This month is National Write A Business Plan month and what better way than to talk about that one crucial part of a business plan: Marketing. 3 #TurnTheLightBulb Tips: Reach out to your local SBDC Create A Budget & Calendar Review last years plan and take it up a NOTCH. EVENTS 2019 Carterville Chamber Holiday After-Hours Gathering Wednesday, December 11th @ 4:00 PM Crab Orchard Golf Club More Information: https:...
Dec 12, 2019•13 min•Season 1Ep. 18
Harness Your Hump Day with Tom Harness November 27th 2019 - Do You Really Care About Shopping Local? Saturday, November 30th is Small Business Saturday and we say we support local businesses, but how can we REALLY do that with social media as consumers? Do These 3 Things If You Give A Shit Search or Ask your favorite local businesses what social media platforms they are on and go follow and like. If you REALLY give a shit about their business being successful choose the option to SEE FIRST or AL...
Nov 27, 2019•12 min•Season 1Ep. 17
Harness Your Hump Day with Tom Harness November 13th 2019 - 5 Ice Cold Black Friday Tips Update Profile Banners & Images - Be Consistent Across All Platforms ( Canva.com ) Don’t Forget To Use Hashtags - Local & Regional Depending on Your Audience and who would buy your product. Be Creative - Hour Giveaways, Secret Items, Somewhere in the store, bring donated item, etc.. Small Businesses - Drive Traffic to your store. Create a Customer Experience where they can come to your store and be a...
Nov 13, 2019•13 min•Season 1Ep. 16
Harness Your Hump Day with Tom Harness November 6th 2019 - What Does HDM Do For YOU? (Jacket From 1 of 1 Blazers) On today’s Facebook Live I talk about that question most business owners get: What Do You Do? My answer: Whatever It takes. 3 Keys To Working With Our Clients 1) Customer Service: Communication, Creating Value (Time), 2) Content: Creativity, Focusing on more than Just Facebook, Campaigns, & Expertise 3) Consistency: The key to branding and marketing is being consistent and having...
Nov 06, 2019•17 min•Season 1Ep. 15
Harness Your Hump Day with Tom Harness October 30th 2019 - Top 5 Scary Things You Aren’t Doing On Your Social Media Accounts 5 - Not on Social Media or Not on the right ones. Who’s your audience, remember to transition your following from one platform to the next. Most should be on Facebook & Instagram 4 - Boost Text Only with NO Call To Action, You can boost awards for branding and credibility, but don’t expect them to generate direct revenue. 3 - Spacing Text: Nobody takes time to READ any...
Oct 30, 2019•10 min•Season 1Ep. 14
Harness Your Hump Day with Tom Harness October 22nd , 2019 - Facebook Groups for Brands Sponsored By SoTellUs - Get The Reviews You Deserve You can learn more at: https://webforcepro.isrefer.com/go/studemo/HarnessDM/ Facebook is testing group monetization options, and could allow admins to set a monthly fee for special access to subgroups Community sponsorships and polls can be used to monetize groups too Public groups may grow faster, but private groups will have richer interaction Groups shoul...
Oct 23, 2019•11 min•Season 1Ep. 13
Harness Your Hump Day with Tom Harness October 9th, 2019 - 5 Tips To Make Your Facebook Event Successful Sponsored By SoTellUs - Get The Reviews You Deserve You can learn more at: https://webforcepro.isrefer.com/go/studemo/HarnessDM/ Why Are You Making One? Completely Fill Out Create A System For Inviting Update & Engage Targeted Paid Campaigns EVENTS Operation Honor Guard - Illinois Day of Giving Wednesday, October 9th 7:00 AM to 6:00 PM Carterville American Legion - 2:30 to 4:00 Black Diam...
Oct 09, 2019•16 min
Harness Your Hump Day with Tom Harness October 2nd, 2019 - NEW Twitter Update! Sponsored By SoTellUs - Get The Reviews You Deserve You can learn more at: https://webforcepro.isrefer.com/go/studemo/HarnessDM/ EVENTS (Specialized Equine Services) Fall Into the Saddle with SES & VETS Saturday, October 4th 6:00 PM Carterville Community Center More Information Here: https://www.facebook.com/events/515209082616599/ (Russ Williams) Live2Lead Friday, October 25th The Pavilion of the City of Marion M...
Oct 02, 2019•12 min•Season 1Ep. 11
Harness Your Hump Day with Tom Harness September 25th, 2019 - Websites Are DEAD! Sponsored By SoTellUs - Get The Reviews You Deserve You can learn more at: https://webforcepro.isrefer.com/go/studemo/HarnessDM/
Sep 25, 2019•15 min•Season 1Ep. 9
Harness Your Hump Day with Tom Harness September 17th, 2019 - Facebook Pixel Happy Birthday Air Force READ MORE FROM Ana Gotter of Agorapulse: https://www.agorapulse.com/blog/new-facebook-conversion-pixel Sponsored By SoTellUs - Get The Reviews You Deserve You can learn more at: https://webforcepro.isrefer.com/go/studemo/HarnessDM/ EVENTS (Greg Boul) Veteran’s Business Roadshow Wednesday, September 25, 2019 9:00 AM to 1:00 PM SIU Small Business Devlopment Center 1740 Innovation Drive, Carbondale...
Sep 20, 2019•14 min•Season 1Ep. 9
