Customer Education As A Growth Engine

Customer education is evolving. But is it driving real business impact or just more training?

In Arc 3 of Harald’s Curious Corner, I explore the connection between skills, customer education, and performance. Through conversations with leaders across L&D and customer learning, one theme keeps surfacing: training alone isn’t enough. What matters is whether learning moves the needle on adoption, retention, and growth.

This season involves discussion on why skills data is becoming foundational and why customer education must be built around real jobs to be done, not just content libraries.

If you’re responsible for proving impact, aligning learning to business outcomes, or building a skills-based organisation, this arc will challenge how you think about customer education.

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