You shouldn't wait for a crisis to happen before you have a crisis communications plan. That's why we're here to chat through every step. Simplified, it's all about OAF. Own it, apologize, fix it. Obviously, there are other details, but we'll let you listen in for the extra advice. Need some reading material on the subject? We've got that covered too: The Evolution of Crisis Communications Presidential PR Blunders Brands Behaving Badly Earning Trust Back After Your Brand F*cks Up...
Feb 24, 2023•23 min•Season 1Ep. 83
We're talking about one of our favorite things — PR. The relationship between a journalist and a PR pro is an important one, so the team is breaking down what it means to be authentic, why pitching is hard work, and some of our favorite journalist stories. So, want to make the media love you? Get listening. And, as we promised, you can find some PR blogs below: Back to Basics: Authenticity in Pitching Our PR Lifelines (Must-Haves) PR Professionals Need to Demand More The Rise of Affiliate Market...
Feb 10, 2023•27 min•Season 1Ep. 82
Kim sits down with Emma and Amberly to talk all about anti-resolutions for 2023. Plus, there's some margarita and chicken sandwich talk too — We love to keep you guessing. If you love this episode and want more of our insights on why resolutions aren't the move, check out our blog .
Jan 27, 2023•29 min•Season 1Ep. 81
We have a lot to say... especially about women-owned businesses. Kim chats with Jeffrey, 8THIRTYFOUR's Lead Graphic Designer, about what working for a women-owned business really looks like. So, grab a drink and get listening.
Jan 13, 2023•31 min•Season 1Ep. 80
Move over, Happy Hour Hustle listeners. Our Gen Z team members are front and center in this episode. Kim chats with Emma and Amberly about internship takeaways, the "real world", and Gen Z lingo. We're pretty sure you'll vibe with this one. Want more 8THIRTYFOUR? Check out our blogs . You know you want to.
Dec 15, 2022•16 min•Season 1Ep. 79
Get the balloons and birthday cake ready... We're celebrating! 8THIRTYFOUR has been around for sixteen years, so we're sitting down with Kim to talk about the adventure it's been to get here today. You know what to do. Grab some iced red wine and get ready to listen to some pretty badass advice.
Nov 04, 2022•26 min•Season 1Ep. 78
Looking for tips on account management AND beer recommendations? You're in luck. Kim sat down with Derek, 8THIRTYFOUR's Marketing Specialist. From project management tools, to the best fall beers, and a little childhood story thrown in the mix, we promise you'll be entertained.
Oct 07, 2022•17 min•Season 1Ep. 77
Emma and Lauren sit down to chat all about the lovely neighborhood that is Creston. Since the 8THIRTYFOUR crew joined the community last year, we've had plenty of time to check out all of the best features: food, art, coffee, and more. Give it a listen and tell us your personal Creston highlights. And of course, check out our blog .
Jul 28, 2022•12 min•Season 1Ep. 76
8THIRTYFOUR's Social Media Specialist, Kelsey, joins for an episode of Happy Hour Hustle to go all in on social media campaigns. We're talking about target audiences, building strategy, and misconceptions about social media management. Kelsey lays it out for you, but if you're looking for more details you should check out our blog " 7 Tips for Setting Up a Social Media Campaign ." Seriously. Go read it....
Jul 15, 2022•9 min•Season 1Ep. 75
When Kim discovered EOS, she knew she had found what worked for running her company. And when she met Amy Courter, EOS implementor and wise leader, there wasn't a doubt she had made the right decision. Listen in as Kim and Amy discuss what makes EOS different and why they recommend it (plus, tips from 8THIRTYFOUR's own journey using EOS).
Apr 27, 2022•42 min•Season 1Ep. 74
At 8THIRTYFOUR, we take culture pretty seriously. We don't just mean having potlucks and bringing our dogs to work with us (which is also crucial to our workplace success, let's be honest). When we talk about culture, we mean accountabilty, honesty, and everyone doing their part. Listen in as Kim gives her take on what culture means to a small business and how to do it right. For more of our stellar opinions, check out our blogs ....
Apr 18, 2022•7 min•Season 1Ep. 73
On this episode of Happy Hour Hustle, our PR Manager Jules breaks down how we hit the ground running this past holiday season with our lovely client, Stormy Kromer. We're talking public relations, influencer campaigns, and social media ads. You heard it right. We went all out. If you want more Stormy Kromer or case studies, check out our blog .
Mar 31, 2022•7 min•Season 1Ep. 72
The past couple weeks in media have been a doozy. Jules and Emma sit down and break down our blog, This Week in Media, while giving their own takes on all the Spotify drama, Leslie Jones and her Olympics updates, and the Tampon Tax. And for those who have listened and are interested, mountain dews baby! https://www.youtube.com/watch?v=0-1D_MJzsNU To read our blog, visit https://8thirtyfour.com/2022/02/11/this-week-in-media-2-22/...
Feb 23, 2022•8 min•Season 1Ep. 71
Our next guest is a Real Influencer who has been a trailblazer for gender equality. Kate Germano, veteran (Marine Corps Lieutenant Colonel) and author of Fight Like a Girl: The Truth Behind How Female Marines Are Trained, knows what it's like to fight hard for truth and equality. Listen in on as she discusses her journey to making change and wisdom gained along the way. For more information and contact info, visit https://www.kategermano.com/
Jan 14, 2022•28 min•Season 1Ep. 70
Here at 8THIRTYFOUR, we like to talk about what matters and how we feel about it. From gendered marketing to The Great Resignation, this episode features Kim giving our top 5 opinions from this past year. We know how to make our opinions known, so enjoy this episode full of them. Interested in reading the blogs behind the opinions? Check them out here .
Dec 21, 2021•7 min•Season 1Ep. 69
The Real Influencer series is about shedding light onto people who make lasting impact on their community. Salvador Lopez of KConnect is constantly striving to better the lives of others. Listen in while he chats with Kim about his background, what KConnect does on the daily, and exciting upcoming projects. For more information, visit https://k-connect.org/.
Nov 09, 2021•33 min•Season 1Ep. 68
8THIRTYFOUR's PR Interns, Emma and Lauren, sit down to talk all about their internship experience. From what college hasn't taught them, coworker advice, and best working from home tips, these two cover it all. According to them, learning from the best of the best can never be too much fun.
Oct 28, 2021•20 min•Season 1Ep. 67
What wisdom do you wish you would've known years ago? Our Marketing Specialist, Meg Chittenden, joins us to share her advice. From preserving energy to using the Peloton for self care, Meg walks through what she would've told her younger self.
Oct 14, 2021•8 min•Season 1Ep. 66
Have you heard about The Great Resignation and have no clue what it is? Let us help you. Kim goes into the history, why people are leaving their jobs, and how simple it is to retain employees. Just listen and show them you care. Seriously.
Sep 30, 2021•10 min•Season 1Ep. 65
8THIRTYFOUR is now residing in the heart of the Creston neighborhood of Grand Rapids. Owner Kim Bode has quite a history with Creston, so listen up as she shares her take on one of the best little corners GR has to offer.
Aug 31, 2021•10 min•Season 1Ep. 64
Are you retiring work from home and heading back to the office? This episode is for you. Listen in as Kim discusses her thoughts about the high expectations that come with going back to in-person work.
Aug 12, 2021•6 min•Season 1Ep. 63
This week Kim discusses the many benefits of working with a small agency, like us. The bottom line? You're kind of a big deal.
Jul 29, 2021•12 min•Season 1Ep. 62
Vittorio Florio, Trade-outs Producer at the Drew Barrymore Show, chats about the ins and outs of "TV Magic" and gives some advice on how PR professionals can create lasting relationships.
Jun 10, 2021•33 min•Season 1Ep. 61
Nathi Gcabashe, a Grammy-Nominated Orlando musician joins us on Happy Hour Hustle to talk about his story, new music as well as his passion for unity and equality.
Apr 08, 2021•32 min
In this week's Week in Media blog, we tackle the royals, burgers and crayons. It’s about to get interesting.
Mar 11, 2021•19 min
As a PR professional, your days are filled with research, media lists, interview coordination, segment rundowns, media kits, pitches, press releases, follow-up, emails, client calls and more. What we often put last is ongoing education and learning. It needs to be a top priority, and these kickass PR newsletters are a great place to start.
Feb 25, 2021•8 min
Listen up. Cold emailing, LinkedIn connecting or calling is NEVER going to work in your favor, and it is time you learned a few things about building a network.
Feb 18, 2021•8 min•Season 1Ep. 57
Right as the chaos in Washinton D.C. was unfolding, Kim sat down with Robert Johnson, Senior Consultant at RIESTER Public Affairs and host of the PR Nation podcast in Washington D.C. Listen in as they discuss brands taking a political stance and working in the industry during a pandemic.
Jan 08, 2021•52 min•Ep. 56
In this episode, Kim sat down with a very special guest all the way from New York, Anthony Yepez. The Social Media Director shared the nitty-gritty of working in the world of social.
Dec 18, 2020•46 min
In this special episode, we sat down with Kim and her husband, Josh Byler, to discuss what it's like to be married to the industry and to a small business owner. Ever wondered how the two met? Looking for relationship advice? This episode's for you!
Nov 19, 2020•44 min•Ep. 54
