E10: THAT LOUD SUCKING SOUND

Words are our greatest tool. Words are free for anyone. As kids we said, “sticks and stones will break my bones but words will never hurt me”. The truth is words can be a blessing or a curse. They can build empires or cause wars. Bridges can be burned by words said in haste. And the right words chained together can literally change the world. Shaking someone’s hand, looking in their eyes and letting them know “HERE I AM”. That’s how real deals are crafted, that’s how trust begins. If a word comes out of your mouth, you yourself need to believe it.