Cork & Candles | Building a Successful Candle Business Around Customer Experience

This is one of my all time favorite episodes! In this episode I'm interviewing Kenny Straub from Cork & Candles, a highly successful brick and mortar candle shop in Pennsylvania. Cork & Candles offers customers a unique experience when they enter the shop; a fragrance library filled with scents that bring back powerful emotions and memories, and that allows them to create a candle to take home with them by the end of their visit. Customers can even bring their favorite beverage to pair with a fresh charcuterie board or flatbread from their in-house menu.

Kenny chats with me about the origins of the business, how his family has built a successful candle business around customer experience, and some of the marketing initiatives that have made his family owned business such a success.

To shop Cork & Candles, and see photos of their beautiful fragrance library, head to https://www.corkandcandles.com/