I'm back with an all new Friday episode for you! Etsy Seller News will bring you everything you need to know with recent updates, changes, and relevant information for sellers. Oh, and of course, I'm going to have a little fun with some special segments included in the episode as well. Check out the all new Seller News episode now!
Everyone has advice, especially when it comes to Etsy. But that doesn't mean it's "good" advice. If you're following the wrong advice, that can lean to big mistakes in your business that will hinder your progress and slow you down. I know you don't want that, right? That's why in this episode I am going to give you 5 of the WORST things I've heard when it comes to Etsy advice so you don't make these mistakes. I want to sort this out for you! Do you want some great advice when it comes to Etsy li...
I know you want to hear the cha-chings, but what happens when it’s crickets instead? This will inevitably happen, even for shops that traditionally perform well. Does it mean the world is ending? NO! It just means that you have to dig your heels in and put in a little work to get a boost in your shop. I have a strategy just for you that you can follow when sales seem to be drying up and want to share that with you today. Like I mentioned in the video, Alura is a fantastic tool to help you get tr...
More Etsy changes are here! ALL online platforms are constantly changing and will always be changing. It's important to keep this in mind when selling because if you don't like change, you won't like selling online! I'm a glass half full kinda guy and I like to give Etsy the benefit of the doubt with changes. I do believe that they try to do what's best for buyers and sellers, not because they are the Mother Teresa of companies, but because it impacts their bottom line if people are unhappy. Thi...
I get asked a bunch if POD shops can actually make money on Etsy... My answer is yes and no. Just like any business, there is no guarantee. Some shops make a lot of money and some make no money. Much of a POD shop's success comes down to the owner. There are a lot of variables that helps to promote success or failure. Today I want to break down some pros and cons of starting a POD business so you can decide if this model is right for you. After that, much of your success will come from how you s...
I get a lot of questions about sellers wanting to start their own domain outside of Etsy. Now, with so many options this is fairly easy to do, but how do you know which option is best for you? Two of the most common options with Etsy sellers are Pattern and Shopify. I have personally used both and figured it’d be good to break them both down for you and give you the pros and cons of each. This episode is an epic battle of Pattern VS. Shopify! Hey did you know we're almost halfway through the yea...
Etsy search has changed to include listing descriptions. This is an important SEO change. Here's what's covered in this podcast: Do’s and Don’ts: -DO try to incorporate relevant keywords in the first few sentences of your listings. -DON'T copy your title verbatim into your description. -DON'T just list keywords you want to rank for. -DO write sentences talking about your product that naturally incorporate relevant, important keywords. -Do write for humans not robots. -Do continue to include addi...
So I am moving…. Into an RV! And no I haven’t gone crazy, at least I don't think so lol. Today I want to talk about how I am going to manage my Etsy business from an RV & give you the 5 strategies to help me do it. What's cool is that these tips can be applied to everyone who's running a business. That's why I want to share them with you. Do you need help determining if Etsy ads are right for you or how to run them? Snag my free Etsy ads cheatsheet. This is a pretty cool guide I put together...
Have you ever looked at your shop from a buyer’s perspective and tried to understand their journey & why they buy? A lot of sellers decide to buy or not buy based on what they see in your shop. And some of what they see is nothing more than visual marketing which has the sole purpose of getting more buyers. Today's episode is all about taking advantage of Etsy's visual marketing features & badges so YOU can get more sales. Need help getting more reviews? Snag my Etsy Review Formula here ...
Do you have unused Etsy real estate? Real estate market is hot! It’s the craziest it will probably ever be in our lifetime. When it comes to selling online there is also IMPORTANT real estate to consider. Taking advantage of the space Etsy gives you to win over customers is a key part of success on the platform. Today I am going to give you 5 Etsy real estate areas to focus on so you can get more customers. Need additional help with Etsy SEO? This is the BIGGEST hurdle Etsy sellers face. I have ...
Creativity is clearly very important as a handmade seller. It's pretty much the DNA that holds everything together. But it's common to find yourself in a creativity rut from time to time. Sometimes it's hard to come up with new ideas or stay motivated to create new products. That's normal and something we have to learn to push past. In today's episode, I want to give you 5 tips that I've used over the years to help get me out of the dreaded creativity rut. If you're a new Etsy seller make sure y...
I know you want to grow your Etsy business sooner than later. Making more money in your business just makes things easier. I get it. I'm always working to grow and improve my business as well. Well, today I'm bringing you not 1, not 3, but 25 of my best tips to grow your business in 2022! There's tons of gold nuggets in this episode that you don't want to miss! Up your Etsy SEO game with my free ebook. Get it here: https://www.handmadeandbeyond.com/etsyseosuccess...
Believe it or not all products sold solve some type of problem although it may not be quite clear what the problem is. Granted some problems are very small and others are very big. Nonetheless, understanding what problems your products solve and the solutions it brings to the table allows you to market to your customers better. Knowing the problems and solutions helps position your products better to customers, convince them YOUR product is best for them, and reassure them they're making the rig...
Reviews are super important to an Etsy shop's success. They help build trust with future customers but also help with SEO. The Etsy algorithm sends more traffic to shops that have a 5 star review average. Why? Well, 5 star review shops have highly satisfied customers which are good for that shop and good for Etsy. The more buyers are pleased, the higher chance they'll return and buy from Etsy again. But it's tough getting reviews, especially early on which can be frustrating knowing how importan...
Many sellers ignore their shop sections! Sure they're not as important as your actual listings, but shop sections still add value for your customers. Not only that, it helps with the all mighty Etsy SEO (search engine optimization), which dictates traffic/sales. Today I am going to give you 5 tips to help you with your shop sections so you can optimize your shop. Don't forget to download the free Etsy Shop Section Checklist PDF that compliments what I talk about in this episode. I break down EVE...
Today's episode is about the not so popular elephant in the room, Etsy's fee increase... I get it, higher fees take money out of small business owner's pockets. The first reaction is often a negative one. Since I'm a glass half full person, I want to give you some perspective about this fee increase and also give you 5 ways you can mitigate the increase. I talk about the free Etsy fee calculator in this episode which is awesome! You can snag it here...
Isn't this the question of all questions? Most Etsy sellers at one time or another have wondered if ads were a good way to add revenue to their business... The real answer is it depends and there are a lot of variables at play. But I can tell you that there are some best practices to follow in order to at least have a chance at running profitable ads. In today's episode, I dive into some success tips, pros, and cons of running Etsy ads for your business. Don't forget to download the free Etsy Ad...
Everyone is searching for the elusive golden goose in today's age of limitless opportunity. We chase shiny objects, we chase influencers, we chase squirrels... lol. The sad reality is most of that doesn’t lead us anywhere. When in fact what most business owners should be chasing is the OLD tried and true way of increasing sales, which is email marketing. In today's episode, I talk about 3 reasons why email marketing is still king and why you should implement it in your business. 1.) You can’t do...
Many new and even veteran Etsy sellers talk about the dreaded Etsy shop suspension.. duh duh duh... I know it's scary. But if you know the #1 reason shops get suspended and how to make sure you don't fall into this category you shouldn't be scared. Today's episode talks about how to avoid getting your shop suspended so you can live a carefree and happy Etsy life. Are you a new seller who needs more tips on how to avoid problems early on? Download my free Etsy quickstart guide! Click below to sna...
I know you probably have income goals in your business. Maybe you want to make a few extra hundred dollars each month. Maybe you dream BIG and want to hit that $100k mark. When I started I never dreamed that would be possible. But then over time, I started to think it was possible and that became my ultimate goal. Looking back at my early days and the years it took for me to get to consecutive six figure years, I realized there were 13 main steps I took to get me there. And that's what I want to...
Maybe you're not getting the traction you want on Etsy or maybe you just want to boost your revenue. Either way, you may have thought about dabbling in some new sales channels. In today's episode, I go over 5 sales channels that could be beneficial for you to try. I also talk about the main pros and cons of each. Are you a newer Etsy seller and are struggling to get the results you need with your Etsy shop? Try my FREE Etsy Listing Checklist. Get all the best practices you need to find success w...
Usually in your business saying yes and taking tons of action will get you to the next level. However, this episode is all about saying no to the extra junk that may come your way during your business journey. This may be spam messages, third party tools, new products outside of your niche, or any other of the many shiny objects out there fighting for your attention. This episode will help you decide which new opportunities are best for you and how to be strategic about those you choose. Do you ...
What the heck is a customer avatar and why is it important? You're in luck. I talk about this and more in this episode. Knowing your ideal customer can help you market better, align your brand better, get more sales, and give customers more of what they want. All of this can give you more out of your business so you can worry less. Of course, I have a handy free guide that goes with this episode and will help you find YOUR ideal customer avatar. You can get your copy for free here: www.handmadea...
Welcome to episode 100! Wow, it's hard to believe. Thanks for all the support, kind words, and encouragement along the way. I appreciate my listeners and if I can impact your business or life in just a small way then it’s worth it. This time of year is all about goals… Which honestly makes me cringe. Why? Most people never meet or come close to hitting their goals because there is so much emphasis on having and setting goals but very little on actually how to do it so you can reach that goal. To...
The dreaded lost package... If you're in the e-commerce game long enough this will inevitably happen to you. The post office will lose a package. Luckily, for me it doesn't happen that often. But when it does and depending on how you handle it, you could have a customer service nightmare on your hands. Today I want to talk about how I handle lost package issues so it could help you if it happens.
It's safe to say I've been in the Etsy "game" for quite a while now. 8 years to be exact... In that time I've learned a bunch. Mostly from many mistakes.. lol. When looking back at all I have done and learned over the years it got me thinking about what I would do now if I started a brand new Etsy business? What are the main things I would focus on to ensure I had the best chance of success? Well instead of keeping all this to myself I'm going to share these things in today's episode so hopefull...
If you've started an Etsy business of course your main focus is making sales. This is the best way to gauge success. Sales equal winning. However, winning is usually a lot harder than most sellers realize. It may lead you to believe your products aren't good enough or Etsy doesn't work. What it really comes down to is a combination of factors that you can control and if done correctly can increase your chances of winning. In today's episode, I want to give you some tips to "win" more often on Et...
Apps today have so many features. With all the bells and whistles it can be easy to miss some. Etsy is no different. There are tons of features with new ones coming out all the time. Today I want to point out 3 Etsy features that maybe you don't know about but should. These could help your business in several different ways. I dive in and talk about Alt Text, Search Analytics, and Explore in today's episode.
New sellers often consider what they're going to sell, their shop name, their branding, etc. But it's common for them to miss other supplies, equipment, and materials that will be necessary to run their business effectively and efficiently. Let's dive in and talk about this laundry list of goodies that will help you run your Etsy business better!
In today's episode, I go over some of the most important key terms related to your business and their meaning. I'll be talking about: 1 - Visits 2 - Views 3 - Conversion % 4 - Clicks 5 - ROAS 6 - YOY 7 - Traffic 8 - Revenue 9 - Profit 10 - SEO Are you new or just opened an Etsy shop? Get my free PDF download Etsy Quickstart Guide. The perfect guide for those looking to start or who just started an Etsy shop to ensure they’re set up for success. Get it here www.handmadeandbeyond.com/quickstart...
