Redefining Influence: Transition from an Influencer into a Leader

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Today we're going to talk about how to get you famous , how to get your 15 minutes , no , but we are actually going to talk about how to become an influencer Not just any influencer , a standout influencer , depending on why you want to be an influencer , what your thoughts are about the word influencer .

Years ago , when it first became a real prominent word and knew it in the world , it was very cringe worthy . You think influencers oh , they just want free stuff and they're content creators . Give them a camera and now they're an influencer . They're not going to influence me , man . But now the word influencer has taken on a whole new life .

It's basically you could be an influencer , you could be an educator , you could be a speaker . Influencers can be kind of whoever they want to be . Some are good , some are bad , some have egos that are so far removed from reality that it's hard to even associate or relate , and others are down to earth and just awesome people .

But we're not going to talk about just how to be any kind of influencer so you can get free stuff . We are talking about how you can become an influencer based on your core values and who you're in alignment with , so you can do good in the world . You can help people so that you can reach people and support whatever causes .

Whatever you're trying to do , whatever business you run , or even if you're just trying to , you know their influences out there that help dads , that help moms , that help parents , that help kids , that stand for incredible causes . And this isn't about like how to just get free stuff right .

This is about how to stand out from all the noise that's all over social media , that's all over any type of media platform , on how you can actually get your message of goodwill across to other people .

Now , when you're doing this , whether you're educating a class or you're in the knowledge business , you're sharing what you know so that others can benefit from it . These four elements are what are going to set you apart from everyone else , and we're going to start with the absolute foundation of what it's going to take to start to become a standout influencer .

Now , number one here , this is bare bones minimum . You got to educate , you need to be giving somebody value . You need to be making the audience . It's about them , right . It's about whoever's watching this video . What are they getting from this ? Are they ? Is it just for entertainment value , or are they actually learning something ? And this isn't this .

You can be an influencer , you can be completely a comedy that could be part of your MO and we'll get to that but what this is is that if we want to really stand out amongst the crowd and be this even iconic influencer , we need to make sure that we are educating , that we are teaching our audience how to whether it's to be better people how to use a

particular product , how something's going to value , something that's going to give them more value into their already busy , hectic , chaotic life . Number two motivate . Got to be able to motivate , and motivation is about being able to not just educate on a product or whatever service that you're trying to Let your audience know about .

You are also trying to motivate them to actually take action . Have you heard about influencers that have millions and millions of followers but they suddenly come out with a product that might not be in alignment with who they are or what they're trying to sell , and it falls flat .

They get zero sales , even though they have millions of people following them , because they're not following them for them reason those reasons . They're the influencer did not give them value at all , Upfront in the middle , at the end , didn't give them value at all . Then they just released this product to try to make a few bucks . And it's obvious right .

Your intentions have to be grounded in Something meaningful , not just to your audience , but to yourself as well . So you want to make sure that you're able to motivate them to take action , and the best way to do that is by building that trust within your community . Number three Guide them . It's about your audience . What value are you delivering to them ?

Are you making their life easier , helping them make more money , save more money , getting better health , be better parents ? What are you giving them knowledge about ? What are you guiding them to ? How are you improving their lives ? How are you improving their futures , their relationships , their energy ? What are you doing to help them ?

You need to be their Yoda now . Okay , yoda helped Luke Skywalker . Whether you've seen the movie or not , you know that about Luke Skywalker . He's this Jedi that has all this limitless potential , and the Yoda is his guide , who's got all these skills , but he just doesn't have the energy anymore because he's like 7000 years old .

I Wouldn't have the energy either . Right , I'm not the energy now and I'm like boardy something , right , I'm not gonna tell you exactly what , got a guess , but you got a guide people . You got to lead them to where you want them to go . Right . You got to give them the knowledge , give them the belief that they can do it themselves .

It's about them , it's about your audience's success .

Got to take the spotlight off of yourself all the time . Most influencers Most , shouldn't say most there are many influencers that have the camera pointed them all the time and make it all about themselves . Look at me , look at I'm doing that . There's , it's just not the way it should be . We got to remove the ego from this .

We have to focus on am I helping my audience ? Am I serving the people that are supporting me , that are Using my products , that are using my services , that are in the industry that I'm trying to support ? Number four Entertain . Got to entertain them a little bit , right , and this doesn't mean you got to be funny .

You don't have to land jokes all the time . Maybe you are a great dancer and you add that flare into it . Maybe you are very quirky and you really own up to who you are .

Yeah , right , but you have to have some kind of entertainment Value , or else whatever you're trying to educate on , whatever you're trying to motivate on , whatever you're trying to guide on , might be a little bit more . Monitor might fall flat .

Where , if you add it in , that extra fuel to , to Energize your crowd , to engage in your audience , in your , in your passion , in your beliefs , then that it's part of that entertainment quality .

People want to watch it , people want to hear what you have to say and if you are able to educate and motivate and guide them along the way , you are on your way to becoming an iconic Standout influencer .