For your seven billion dollars. We' d already convict him every time there are ninety percent zizaes. They are SMEs that generate 80 per me, twenty minutes of your time and I, in return, give you information on the most relevant issues in foreign trade, tax and customs with a human touch and let' s make a trueke a podcast of telese magas and mexican hello how
it is. Good afternoon, welcome once again to another edition of bartering today I go good afternoon, Doctor Maximo, and good afternoon to our Samantha, Good afternoon, Guadalupe, How are you doing? Thank you very well, because today is a good day for business social life and its influence in companies with inex program for this, because, as I mentioned to them. There
' s teacher Samantha the salt, but a teacher was welcomed. Before we begin with your presentation, I would like to present the small data on the barter, as we have important information today. Of course, today' s little barter fact. The Ministry of Economy publishes amendments to the law on general import and export taxes and establishes a tariff of between five and twenty- five
percent to three hundred and ninety- two tariff fractions. The Secretariat itself mentions that it is with the objective of implementing mechanisms that will generate stability in the sectors of the national industry, among which it mentions footwear textiles, but there are also other fractions that will be reported later on other sectors linked to this
national industry. Here he tells us that he is trying to eliminate any distortion of trade, to safeguard the balance of the global market in accordance with international law and the international commitments he has in Mexico and the same ones that were at some point affected by the slowdown in economic growth, this derived from the
pandemic of covid nineteen. The federal government, through this decree, establishes temporary import tariffs ranging from five to twenty- five percent of goods that are classified into three hundred ninety- two tariff fractions related to the steel, aluminium, bamboo, rubber, chemical products, oils, soap, paper, cardboard, ceramic products, glass, electrical material, musical instruments and furniture sector, among
many others. And this in order that they succeed in providing some certainty and fair market conditions to all sectors that are facing situations of vulnerability and allows the national industry, therefore, to generate a recovery or its development and supports the domestic market. This is part of the justification generated by the Ministry of Economy
through this decree. In the same vein, he tells us that, because both the textile and footwear sectors are also facing situations of vulnerability, the Ministry of the Economy itself considers it appropriate to maintain the import tariffs that currently apply to these goods pre eliminates the tariff degradation scheme that was provided for in the decree that was published at the time, on 18 November of the two thousand twenty- two, also in order to avoid an affectation to the productive chains
and to maintain competitiveness in the most sensitive industrial sectors, of which the automotive electronic electricity and the auto parts are established. Well, then, the Secretary herself establishes that it is necessary to maintain for the same period of validity the tariffs provided for in that decree and the profit rancella are from the sectoral promotion
programs process applicable to tariff fractions of various products. Orgic side. Well, in short, the rate of IGI that is allocated to more to this interesting number of tariff fractions. Well, then, we' re gonna have that five percent. Nothing more corresponded as a rate of this tax to a fraction, ten percent to two fractions, fifteen percent to twenty- seven fractions, twenty percent to two fractions and twenty- five percent to three hundred and sixty
fractions. This publication will enter into force on 16 August. The twenty- three is established within the transitional that will end its validity on the thirty- one July of the two thousand and twenty- five. Here the modification occurs in these three hundred and ninety- two tariff fractions which are located, for
example, in chapter twenty- eight, which refers to inorganic chemicals. There you set the rate of twenty- five percent in chapter thirty- four, where there is soap, organic surface agents, washing preparations, among many other products, also with a rate of twenty- five percent in chapter thirty- nine of manufacturing plastic, where you set a rate of twenty- five in chapter forty rubber and its manufactures with a rate of twenty- five in chapter
forty- eight of paper and cardboard, pulp manufactures, paper and cardboard, where you also set a rate of twenty- five percent in chapter forty- nine, where there are editorial products, press products, those of other graphic industries, where you also set a tariff of twenty- five percent. Of course, chapter fifty- two refers to cotton, fifteen percent, chapter fifty - four. As for synthetic or artificial filaments, fifteen percent, fifty-
five to fibers. All right, well, there we already have a lot of information that with the new changes that just appeared in the Official Journal of the Federation. And well, we return and welcome you to Master Samanta Lara, of which I allow myself to present her countenance. Master Samantha holds a degree in Foreign Trade from the International Master' s University in International Trade from IEPSI, Master in Family Education Sciences, Consultant accredited by SEMEFI, PhD in
Innovation and Social Responsibility at the University of Anahuac. In the public administration, he has served as Audit Administrator of Foreign Trade Operations in the SAD Suba Planning and Programming Administrator in the Center' s decentralized External Trade Audit Administration, in the Deputy Director of Analysis and Programming of Foreign Trade, in the ONS Directorate General of Control, Ministry of Finance of the State of Mexico, Auditor of
Foreign Trade, in the Directorate General of Verification Foreign Trade, in the Ministry of Finance, Investment and Administration of the Government of the State of Guanajuato, to which we welcome and explain the dynamics. As you know, where will your talk be about forty- five to fifty minutes and then we give you a space for questions and answers. Welcome and English. I give up the microphone. I remember. Thank you very much. Thank you for the invitation.
I can share the screen. Yeah, that' s the way they see it, right, yeah, just put it on full screen. But the re Christ there is like this. Go see, yes, there is already, we see it in full screen. Thank you very much, perfect, well, thank you very much, because today' s issue is that not corporate responsibility and its influence on programs, in companies with immés program.
Here I am going to start with a little bit of statistics and why we chose this topic especially for this category, which are companies with inmex programs because it is basically the largest manufacturing sector in Mexico and here, as we see in statistics, manufacturing exports reach fifty- three percent forgiveness with five point three
percent as an annual increase. And this is not only seen statistics in manufacturing exports, but here also the importance lies in the automotive sector this fifth fifteen point six percent, how it looks so relevant, not how this sector has grown more and more every year and what we have here, well, a seventeen point one percent channeled sales from the United States. Right now, we are also going to comment on this part of temoc what impact this type of
company and more on this area than corporate social responsibility. So, on this first sheet, I want to show you what is the market we have with companies with INMEX program and here we have a map showing us the index, what are those locations, how are all those companies located. However, in these statistics that we are looking at here, if we see what percentage it really reflects of those total exports that Mexico has, it is sixty- six
percent of foreign trade. Only what these immex companies represent is fifty- seven point six percent of total exports and imports. We have this forty- three percent and these twelve thousand seven hundred and fifty productive plants. We will also see that its impact is on this generation of employment. Now let us look
at the concept of corporate social responsibility. We will understand why these two twelve thousand seven hundred and fifty production plants have this impact on the labour market, since practically the entire company of the automotive sector and the manufacturing company. It is a great effort by Mexico to have these exporting sectors and here what is
happening. Here is an interesting fact in statistics when we see this picture already as for the reality of the program, because we already know that there are no modalities of program and that practically the one that has the most number would be the industrial one. However, here what I want us to observe is that when we are segmenting these six thousand hundred eighty- five yex companies per state, we see that actually most or most of these are located on the
northern border. As you reach the northern border, right now, let' s see that with this concept of corporate social responsibility there are many problems that are happening right now, for example, migration. So what are these companies doing and how do migration affect them in their states, because, in the end, it is a topic that leads us to society and what is happening
to them? Also as for example, here we have Chihuahua, which is four hundred and eighty- nine cinema companies there, what they are doing with all these maquiladoras, which are currently in the process of being reviewed effectively, their collective contract has effect all these procedures or social programs, what is happening
with them. Well, we' ve basically impacted it on the northern border, which is the three big states that have the largest number of companies with this kind of programs and well, here' s pretty much what I put them in is a general scheme and why I want us to look at the general scheme. If we see a general outline of an EMIX program, what it does. Well, I import directly from abroad, do a temporary import by means of a processing regime, repair transformation, companies with programs and return
is basically a very general scheme. I mean, I' m not going into the operation as such. What I want to show you here is how all these links that the company is going through have to do with social responsibility in each of them. For example, in a temporary import that takes a logistics, there is the human capital that moves the goods. There' s emissions. I want two, depending on the type of transport you use in the production and in the operation the same is involved to the labor the materials
and are sustainable, what type of energy. I am occupying water and human capital, because, obviously, in production I also have human capital. Within the same export logistics, human capital the packagings, packagings and packagings that companies use a lot. With EMIX and AHORITA programs, let' s see that these packages can also be sustainable. The emission desire two equals and in the waste. While we remember companies with IMEX program in special treatments for waste.
And here too comes social responsibility, because I have to give her special treatment. So, basically, what I want to show you here is how in a general scheme of this kind of programs you see social responsibility, which in each of the links has an importance. And here we are talking about corporate social responsibility, which is good. Social responsibility is not new, nor is it a fashionable issue, because many believe that it is now fashionable and that
everyone is talking about social responsibility. But it' s not like that. That began at the end of the 19th century with this part of philanthropy. But if not, we' re in philanthropy. Philanthropy is just giving things, carrying out social work, but without even having an impact, not measuring these social impacts that we generate and not eliminating the root problem. So, basically in the 19th century they had started with this philanthropy issue, which companies
donated or did some social work in society. In the 1950s, well, entrepreneurs began to have this ideology of social responsibility because they were seeing that their
companies had an impact on society and the community where they established themselves. But it wasn' t until the 1970s, when not only did the entrepreneurs have this as a concern to know what was happening in their community of the decisions they made in the companies, but it was the society that was already demanding that the entrepreneurs actually turn to see all those social and environmental impacts they were making through the development of the business. And it was until the 19th century
that a concept of corporate social responsibility really appeared. And this concept right now we' re going to see it in the next film, but it was practically a water part of everything we' ve been doing on a daily basis.
When we have a concept of social responsibility with dimensions and specific procedures and today, because we have the criteria and e g that are practically criteria that all investors take into account to know if a company is really being sustainable and is meeting economic, social mental and governance standards, because practically here is the evolution of a concept that we have today, that is a corporate social responsibility
and that surely many of you have heard when it is said that they are socially responsible companies, and also that we will see it later and well, social responsibility also has areas. These areas are three: business, social, civil society organisations and university organisations. In this case we are going to focus on talking about corporate social responsibility and, well, what is the concept that I was already talking about a little bit in the last slide. There'
s a special iso. This one is the twenty- six zero and basically here it establishes that an organization' s social responsibility in relation to the impacts of its decisions and activities. Here it is very important, because then what is the company doing, what decisions and activities it is taking that no longer only affects the company, which is no longer only for them, but also for their interest groups and right now. Let' s see what an interest
group is, but here. What I want to show you is that that responsibility that the company takes today through those decisions and activities that they carry out in the day to day, that today nothing else is dedicated to generating wealth or to generating money, if when they are also going beyond society, in the community, what they are doing to actually establish a sustainable business And that is practically the ultimate end of social responsibility. And here what we have at
the end says transparent and ethical behavior. How we make our decisions transparent, how we make our results transparent as companies and ethics. Ethics is always going to be because in the end, here in social responsibility it has always been said that it is a voluntary initiative by being voluntary, because I do not have a law that obliges me to do so. However, ethics or ethics are doing all these sustainable business, so we have to be thinking a little
bit about how we are being transparent and ethical about our business. And here as I have you in a conscious, incongruous commitment, what is this, aware that I am really having some decisions in my company that I am really considering everyone to actually have positive impacts both in the Community and in the company and in society policies based on internal and external good practices, because here we saw that yes the ultimate end of this company, because it is obviously rich
genius, is profitable insert. However, we also have internal and external interest groups and I am going to show you which ones right now. Then these policies must be affecting all these groups and respect for people remember that always human rights, because they will be above the decisions we make. Meeting the needs of these interest groups and, as I told you, it is a voluntary forgiveness initiative. If we see these socially responsible companies, as I say,
there is no law that we are forced to do. However, we will see all the impact we have and how many companies today have been doing this work of social responsibility. However, social responsibility interest groups, an important part of them, are the stakeholders, which are the interest groups. And how I identify my interest group. Well, because here frema gives us a definition that says they are people, groups or organizations that maintain a direct or indirect
relationship. And here we have them Who have a direct relationship with me, as a first- hand company, my collaborators, corporate governance, which is this governance and, obviously, the owners and as externals, who has a direct or indirect relationship with the Community, the customers, the government, my suppliers, they are external, but they have a relationship with me. All of them will ultimately be affected by the decisions they make as a company.
So it' s important that we get to know each other and now we ' re going to see what social responsibility management systems are. But we do know these needs that my interest groups have for me to be able to apply this issue of corporate social responsibility holistically, not just inwardly, but also outwardly, and that would be them. Now, the dimensions. When we talk about social responsibility, we have to take care of these three areas, provided
that it is social, economic and environmental social. In these three I gave you some examples, because they are too many, but the most common and the ones that we would have a little more visibility will be, for example, the rights of collaborators, these labor rights that normally in companies with EMIX program are often violated. So this is a part of social responsibility and that we have to take care of who, then, my collaborators and taking care
of just what they need. What needs have the family work balance. This is very important because, also, while we were placing the safety standard at work, this also has to do with social responsibility, and not because the norm obliges me, but the norm in the end will give me a management system so that I can have this issue of balance work family in the value chain. This is also very important because many times here what we do is
we change suppliers. However, we forget that we can do supplier development. Then let' s turn to see the suppliers, see their needs and see what we can get involved in so we can make a development with them, and not just what he' s no longer giving me. What I need. I' ll change it better. We must change this mentality and be able to develop them with us in the Community There is a lot of voluntary
work. This voluntary work is also reflected in the well- being of staff, human capital and keeps it from telling you and arranging opportunities is very important, because each time we have to close a little more that gap that we have of men and women and even in managerial or decision- making positions or even in governance, in this good government, who are those who are at
the forefront then just as much as it is for everyone. And well, in the economics, we have economic performance, these risks that the company is taking to know if, in fact, the shareholders have that financial security, an ethical behavior that we really comply with the law and here what makes me very important is the second point, the prevention and the fight against corruption. How many companies, and not only at this time, but companies with IMEX
program, have been seen in these issues in anti- bribery corruption. We have these mechanisms and systems for us to be able to prevent and diminish it. That' s what would be important. Here we will begin to meditate and really be able to do a program, in a plan in the environmental son, in companies with IMAX program. We usually have waste. What we are doing with it, beyond making a record of destruction, as we normally do. Well, we' re seeing that these waste can have a much
more environmentally friendly treatment and sustainable use of resources. What is happening with all our production processes, because it is basically to take care of them and have a resource that is more optimal. Maybe we' ll start to innovate. What' s going on with the resources in production forgiveness is that I' m seeing that someone raised the pink Susana hand that right now are the questions or how to tell me Guadeloupe. You have to leave the question through the
chat and we see it at the end. Please, ah perfect. Thanks, okay. And then the environmental and purchasing criteria. In this selection of suppliers there is also an iso that helps us to know this procedure of sustainable purchases. Then we also have to go like rationalizing all those activities along our supply chain. What we are doing in each of the steps and locating all these social, economic and environmental actors, And well, what would be some
practices of social responsibility. And here I put some because surely you already make them and didn' t know it was social responsibility. For example, labour inclusion, labour inclusion, hiring anyone, regardless of their gender, ethnicity, gender, is to include anyone who is able to work to meet the needs of their employment, offer environmentally friendly products and services. This development of suppliers we were already talking about, surely you already have some who have supported this
growth, to finance Community projects. Many times the Community requires a school, a road park. What we are doing, what we, as a company, generate, that we still have to turn to see the Community and the needs, because that, in the end, is where we are established respect for the human rights of our partners. Right now, let' s see how there is a really strong and big impact on this human rights issue and in the area of work to remunerate their collaborators with a decent and equitable salary.
This is very important because many times they can also lead to other social problems. You can' t trigger someone else to have a volunteer program This is very important, because it also gives a sense of belonging to the company. And here it' s also interesting that the whole part of governance listens to the collaborator and listens to your interests, because many times you can go you can' t imagine planting trees, and the volunteer doesn' t want
to plant trees because he doesn' t like nature. To say an example, then basically it' s to hear what they want. They can do surveys and do some volunteer program so that all of them are more in line with what they like and that they have this volunteer program that is much more effective in terms of gender equality, which we also mentioned this part of corporate
governance that looks that staff a little more equitable. Men and women, not as in previous years, almost the majority, as land in these corporate governments and the use of renewable energy. This is getting more and more. Companies already take this into account because we are usually already seeing, for example,
solar panels. But what about water, what about all the energy in terms of wind, what we are doing to improve a productive process and to make these energies usable and sustainable and good in the area, in the international area.
While, when this issue of telechannel changed, I feared this issue of social responsibility, it was already very strong in the United States, but what happens when we change this Treaty. Well, there' s an article that we' re looking at here, which is fourteen seven, and that actually all three countries already set a definition of corporate social responsibility. And here I think it is important to comment on it, because nothing else is on something
voluntary, but an international reindeer is already watching over it. And here he is saying, then, that each party is going to strengthen, incorporate, as you say, voluntarily into its policies and standards and guidelines principles of social
responsibility. And in what areas, if we see here they say subjects such as labor, environment, gender equality, human rights, rights of indigenous poles, Aboriginal and corruption, if we see practically they are in all areas or in the dimensions that we have already seen, which is social, economic and environmental, here I practically put corruption on them, because I say to them that it is a subject that is very recurrent in companies to be listening to
that they are being kind of this type of activities. So it seems to me important here that we are no longer seeing it from Mexico, but also an international body, and in this case it would be the Treaty. And well, also on this issue of corruption, the Treaty also already establishes an anti- corruption chapter in which it gives us measures to prevent and combat it. At the international level, however, we also have an iso that also
gives us an anti- bribery management system. So, practically we already have more and more tools to be able to eradicate all this anti- bribery part and because it is very important that we attack it for this reason, if you see this rate of perception of corruption of two thousand twenty- two, which publishes international transparency, we can see here that we are in place thirty
- one. Here we have him in the thirty- one hundredth place where a hundred is like the popcorn that there is no corruption and zero is the most corrupt, is highly corrupt. Then we' re in the thirty- one place. And if we also place this change in score here, they tell us that since the two thousand twenty- one there are no changes. We continue in the same or ranking in the same score of thirty- one. So what are we doing as a company that this number hasn' t
moved either. So it is important that we turn to this index in order to be able to make aware of the measures I can take in the company and to be able to eliminate these issues of corruption and bribe. And well, here this issue is also important, and so is the issue of social
responsibility, forced, compulsory labour and child labour. It really seemed to me like a measure that governments are now taking, because here, while we were talking about social responsibility being voluntary, it will already affect imported goods here. Here' s what happens that the United States, Mexico, Canada say you know what, including child and forced labour, we' re going to eliminate,
what Mexico is doing. Well, Mexico, in this 17th March of this year publishes an agreement that establishes the goods whose import is subject to regulation by the Ministry of Labour and Social Prevention. Just if there are companies in this official newspaper they will give us or rather they have let us know a procedure where we can make this complaint and it takes a whole process so that
they can finally see if there really is forced child labour. What is the consequence that those goods that I am seeing or seeing were actually done with child labour, as I am going to ban them on importation. And it' s nothing more. Then here' s a coming eye. That is to say, it is nothing more than what arrives in Mexico, but also what arrives in the United States. And what they think the U S is focusing more on which sector they think the U S is turning to see to say
here is child labour and we have it. Right now, I' m gonna put them where we got her. Well, here' s what' s going on with City paw him. This is also very important because the City Patch and we well, most of the companies with EMIX programs that have OA because they are aligned to the Citypac. So what' s going on is that the City too today was an update in the year two thousand twenty, but today we already have an obligation to detect and eliminate that forced labor.
And here, as we see in this third point that says the products that enter the United States, then also the United States. That' s why he' s making sure that everything that got there you don' t have is involved in child labor and what he told them where they turn to see, so, agricultural activity in Mexico and what the United States says. Well they are paying special attention because they have found that the highest proportion of
child labour occurs in this sector. And if we go back to see what the companies are with this agricultural activity, there are two hundred and eighteen active companies, what they give us in which they are not the ones that the Economy Secretary gives us in his directory. And well, by activity, we have two hundred and eighteen companies in this job, which is in the agricultural activity. And so, well, if we turn to see, we also
inegy with this survey evaluation. If we look here at these three rankings, which are these three years of fifteen, seventeen and nineteen, it has almost
always been above agricultural activities such as child labour. So, it' s practically turning around to see what are those companies with EMEX programs that have this kind of activity so that we can, not our company, but as we ' ve seen it, in the supply chain, which is the supplier of my supplier, of my supplier, that is, and really beyond that only I' m not hiring, or I' m not having children here,
but rather the whole value chain. And here it is an important point, because nothing more, that is, ah well, no child labor contract and no more here is to create a business model of companies where children do not have that need to work. So here it' s important that we' re looking at this point, because it' s nothing more than saying no contract, but really seeing my business model and seeing the community where I'
m going because the kids are doing it. Okay. That' s when we approach our interest groups and that' s where we can know their needs so that they don' t actually have that need and I can root out the problem right now here. This is a case of Hugo Voz that I would like to introduce to you, because we believe that slavery no longer exists
today and this is not the case. For example, Hugo Voz detected in the two thousand sixteen in his sustainability report, announces that they identified an instance of forced labour in manufactured products from India and here in what they did is an audit, define an action plan. They resolved the situation immediately, are
monitoring and implemented an action plan very closely. So here it' s important that if they already detected that if I have a company that detects these problems, what will I do if an action plan and eye are monitoring implementation. If the solution because it' s nothing more to say good you make me cute from that supplier or you make me cute from this client, but rather
it' s to follow it up and really attack the problem. If it is a complaint, any action that I have to make legal I do, however, without monitoring until the problem remains, then solved and nothing more like
eliminating that supplier or that client? Well, what' s going to happen in the 24, 000 twenty- four, because we, usually already with all this pandemic stuff, are buying, because in it And what is it going to ask more or in the 24, 000 twenty- four, as we see here, already will ask us or, well, its supply chain, this carbon footprint, already will demand them how much they are leaving the
carbon footprint in this logistics that they manage? But while we are watching here it says to provide our suppliers with products and tools that will help us achieve their goals, whether they are transitioning from renewable energy or increasing access to sustainable materials? What we' ve been saying since the beginning of the discussion about supplier development. Amázon won' t just say good me, nothing more exic
and if you don' t comply, the contract is over. No, what' s going to happen is that Amazon is also going to turn to see those interest groups and see what their needs are to help them achieve the goal. It is nothing more to demand without support. So here we see that Amazon will also support in terms of developing its suppliers. And then here, then, basically is to meet all those requirements that now ask us for this kind of logistics. And, well, here' s the management systems.
Yes, we already talked about social responsibility and we already have the dimensions and we already know how what activities I can do as social responsibility? What are those management systems that are going to support me, Well, we' ve already seen the twenty- six zero, which is practically a social responsibility guide where it gives us seven reactor principles. This one made twenty- six zero is not certifiable, it' s voluntary. It applies any company.
My micro pons small, medium, large and is for the public, private and civil society organizations, which are not for profit. The sustainable development goals were created in two thousand and fifteen years ago. They are practically a road map for the Agenda two thousand thirty and sets these guidelines just to reach the three dimensions of which we already speak about the environmental, social and economic dimension.
And in this goal of sustainable development there are almost seventeen goals forgiveness, seventeen DSS, one hundred and sixty- nine goals and two hundred and thirty indicators, which are going to help us to align ourselves to this agenda and the GRIE, the Global Reporting Initiative, this GRIEG are green standards that give us practically a guide to prepare sustainability reports, which is like what we saw in the case of a Hugo bos En, where it practically tells its interest
groups through transparency, what are those opportunities that they have reviewed and have seen and what are those risks that they will be able to attack, and this they do it in a transparent way, because practically the GREET has a fairly extensive measure to be able to cover all the issues and that really is given
a much more accurate business communication and socially responsible company. I believe that this distinctive several of you see it if you have had products in your hand, that you have this stamp, that I have here, this Mr or, perhaps you have seen it in companies, in trucks. I don' t know why this is a badge you can use to make companies visible. This is practically a process that measures and compares the development of good corporate social responsibility
practices. And practically this new hallmark that has been brewing since last year, what measures is the social, environmental and governance criteria. So, practically these four management systems are all going to lead us to the same thing, to comply with corporate social responsibility systems, and they' re all going to give us a guide. Now here I would like to comment on the Global Compact. This Global Compact Equal is a United Nations initiative in which it practices universal
principles for reaching the SDGs. And here I found it important that I saw that TELECT associates just in the year two thousand and fourteen committed themselves to adopting these ten universal principles. Here it would be very good if these and progress reports that you have been doing as FTA, have them, for example, on your website, because many times, while all companies do these social responsibility
activities, they have a sustainability report, communication is very important. Then how we communicate them mediate all their social networks through their web pages in meetings with their interest groups. Communication is very important, this communication that you already have with them, basically sample it. So these progressers, the companies that are in the Global Compact, global placto, can you make them known to all of them and well, what are the benefits. Why are we gonna say
good. But if I implement corporate social responsibility, which is what I' m going to get, well, first it has been proven that there are no experts and scholars who tell us that, in fact, there is a corporate competitiveness, because it does give it a value vis-à- vis
another brand. It improves the working environment completely and, moreover, we know that if improving the working environment improves everything else, we are not more productive, we have a better rest and the best rest brings me an emotional well
- being is a whole chain. What leads us to this of improving the working climate, a lack of profitability, of course, and in addition, we have this confidence by the shareholders, because through ethics and transparency, because we will give that tranquility to all of them greater yield of productive resources, also because we will be innovating all those products that we need to improve the
environment, opportunity investment units. Just because we were also looking at the CSG criteria, because all those investors who need to invest are redundant to money, because where they are going to turn to see companies that are really profitable and that are meeting these criteria supplier development and what I told them is nothing more like moving them away, but rather aligning them with a sustainable company strategy,
boosting transparency and accountability. How many of us have that transparency and what happens with all our customers, with all our interest groups, because they really remain true to the brand, to the company as customers, as suppliers and as collaborators, attraction and retention of talent, also because we have that fidelity and
commitment and also the motivation. Many times we have that motivation even of all workers, and a really healthy environment is generated in this work part, reputation
and image. Many times companies think that this is not seen outside. But of course the reputation and image is very important and right now, I' m going to show you some statistics so that you see that really all the customers are seeing the reputation of each of the brands when we go to the supermarket and see in the quantity of products as when we want some service and in all of them there is surely a IX in this cannery, in the
supply and sustainable business. That' s basically the point we want to get to. It is that final point that they really have business that can be sustainable. For in time and now this is also an essential part that I find interesting to comment on, because, although all companies and mex are made up of human beings, if there is no individual social responsibility, there will be practically no corporate social responsibility. So how are we contributing personally to sustainability.
How is it that every one of the purchases I make are made responsibly. How do I get those waste to be managed responsibly? Direct purchases, for example, I make direct purchases of farmers or I always go to the supermarket when maybe I have the direct farmer there. What is the choice of transport use I use. Maybe in my colony we go five people and we can share the car. All these decisions that I make in the day to
day is what makes individual sustainability. Do you buy conscious clothing how much of this fast fashion you have said and more that these undertake to dress? They are the ones that pollute the environment greatly by the productive process that needs the water issue, so what am I doing? With the indiscriminate purchase, maybe of clothes, waste handling at home, separating the garbage, coffee capsules, maybe I take them to recycle, I bring my glass every time I buy
a coffee, what am I doing? Individually, I attend volunteer projects. There are in the number of activities where I can get involved and for all interests, then here it is important that we too can have a volunteer once a week as much time as you require. And now I realize that there are also many virtual volunteer programs. Then they practically have a lot of opportunity
to maybe not leave the house. And well, the most important thing is to promote values at home, because, while the company is going to want us to adjust to its values and understand them in the work part, if I don' t take them from home, because I' m hardly going to, I' m going to understand them, if I' m going to communicate and I' m going to be okay with them. And, well, here, as Randy just said, you know the change you want to see in the world. Let us start from ourselves in order to be
able to permeate this responsible consumption throughout the Community. And, well, here I think this statistic is important, which is the purpose index two thousand twenty - one. This is presented by Porter Nobel and Porter Nobel is an advertising agency is special made in business communication and this practically did it for this reputation of the brands, which was what I told them. A long time ago,
reputation often doesn' t matter to us as a company. This study, as it says here, was made a sample of six zero adults in the United States. Here are the results and I want them to see them very closely. Eighty- seven percent of correlations of purpose and reputation purpose of the company and the reputation it generates is a high percentage. That is, what the company is saying and that it is really holding it and it is
doing it and the customers or all the interrio groups are visualizing it. Seventy - five percent of respondents say it is not acceptable that companies only here want to make money. And it was what we were talking about from the beginning not today, companies are not just to manage this to make wealth, but also to impact positively or negatively on society, and that is why we have
to measure it. Seventy- six percent said that the pandemic has made it clear which companies outperform only to make money, that is, if we see there they were from the customers in this case, they realized who really only wanted to sell you and who were really worried about improving society or improving the
community with the decisions and activities they make. Sixty- nine percent said it would support less or consume fewer companies that are clearly not interested in making money, that is, if we start seeing here the reputation already plays for the customer for if I really buy your product your service. And investors. Now we were talking about these criteria and it is and where investors will prefer to leave their good money in those that only want to benefit all their audiences as
well and not just their shareholders. Eighty- seven eighty- three percent of investors said that companies would purposely perform better in the long term. If you see here, then also the investor is not just thinking about leaving a money and seeing what' s going on, but really want a sustainable business. And seventy- six percent, seventy- three percent said to support a company
would like to see how they are supporting communities or the environment. If you look at these dimensions, it' s the ones we' ve already seen, the social, the economic and the environmental. So, practically today a customer no more to a company to see if it really meets the need of the product or service, but also goes beyond being with the community, where they are installing or what they are doing for the environment with the product they
are offering. And, well, here I practically want to leave you with a thought. If you already know how to move towards sustainability in the company, because I tell you that surely many of you already do social responsibility actions. However, they need to be measured and communicated. So here' s pretty much how you can know the impact of the company' s decisions and activities, because that' s what I' m telling you, you'
re not just impacting on the inside, but also on the outside. These impacts rather know them, the s measure them communicate how they say a sustainable corporate strategy implementation. Practically here is also to see the entire production process and value chain that we have already commented that a company with IMEX program will generate. How do I know the needs of these interest groups in the value chain practically how do I approach them and how do I know each of their needs
and concerns? What I am doing today to implement new innovation tools for my product or service. What am I doing today to make my company sustainable? What am I doing today to ensure that my collaborators have stability at work?
What I' m doing today to make this business sustainable over time. And there is a viable option to manage the climate crisis, because we are often managing, for example, the whole social part, but we forget that my production process leads to water consumption, leads to light consumption and this we do not manage. We think that all our lives, because we' re going to have light because it already implements my solar panels, for example, and
it' s not like that. We need to measure and see what the impact of these climate crises is These days, what we have and what I am doing as a company and well, here is practically what I want to say to you, that sustainable development in the creation of value for companies is reflected in the lives and environments they transform, because remember that we are talking about people in society and the environment, and the implementation of good social responsibility
practices bring tangible benefits to the business. May you have that assurance that when you are implementing social responsibility practices, you will benefit companies, communities, society and the environment. So here is to invite them to really have this reflection and tell us their questions. We are the same to support them in any
process they require on this issue of social responsibility and sustainability. How to implement these tools get some management systems available with others we can support them and it would be all gudal was. Thank you very much And well, then good. Allow me to deliver the next recon. Let' s barter and award
the present. The recognition of Samantha Laresales for bartering in the virtual conversation with the topic of corporate social responsibility and its influence on companies with IMEX program on the 16th of August of two thousand twenty- three and which our President, Dr Octavio de la Torre and teacher Daniela Martínez, sign. Thank you so much. We' ve reached the end of today' s barge. Thank you so much for joining us This was a barter viazon an event tes tels
Magas and Mexico. If you like this talk, don' t forget to share each event with your contacts so that we can continue. It' s part recognition and we stay up to date. Find all our talks through our online education platform, entering www FTAs Mexico com Mx in the course section, where you can see them again without things. If you are interested in a specific topic, send us a message through the social networks of Teles Magas in
Mexico and we will look for an expert who can clarify your doubts. This was let' s do a preec.