How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99
Episode description
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class.
Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap.
I invited Steve to the podcast because I have seen his name everywhere. From ARF, news.com.au, Sky News, The Project, you name it - he’s been featured there. With over 40k followers on Linkedin, and a hungry audience of travellers looking to stretch out their leggies, I’m not surprised that he’s so well loved by media.
Now, Steve is a bit of the dream when it comes to PR - this guy has never ever pitched a media story or paid for a publicist. Instead journalists and producers are often chasing him for comment.
Why? Because he’s always providing tips and hacks to help other folks fly flat at a fraction of the price - his website suggests for us business owners - you could be flying 2x per year business class…so why wouldn’t you check him out.
In our discussion, Steve shares unconventional marketing tactics that are perfect for startups, how he’s navigated the media and halo effect for the iflyflat brand.
Find Steve online:
https://www.iflyflat.com.au/why-use-points
https://www.linkedin.com/in/stevenhui/
https://www.instagram.com/iflyflat/
Find Odette Barry online:
https://www.odetteandco.com.au/authority-brand