Creativity Clinic 20: One creative branding tip, and how I'm rebranding this podcast!

I used to think that branding was about coming up with the story we'd like to tell, but now I think it's more about uncovering the story that's already there. In this special extra-long Creativity Clinic, I talk about a practical technique that has helped me to work on the Hack Circus podcast brand in the run-up to the next series of this show, and give some hints of what's in store.