In this episode of the H2H Sales Automation Podcast, join me, Bart, as I dive into the world of international sales with Alan Graham, Partnership Director APAC at ASG. We explore the nuances of mastering sales lead generation for global markets, emphasizing the importance of a human-to-human approach. Alan shares his extensive experience in the automotive industry and offers insights into crafting effective go-to-market strategies. We discuss the significance of understanding cultural difference...
Aug 10, 2025•33 min
In this episode of the H2H Sales Automation Podcast, I sit down with Adrian Chiriac, Sales Team Lead and Principal Account Executive at HubSpot, to explore whether sales is the hardest job in tech today. Adrian shares his journey from running a wine shop to leading sales in a tech giant, highlighting the evolving challenges of the sales landscape. We discuss the transformative role of AI in sales, its potential to enhance efficiency, and the importance of maintaining a human touch. Adrian offers...
Apr 02, 2025•28 min
In this episode of the H2H Sales Automation Podcast, I talk about future of HubSpot in 2025. As the owner of AutomateNow, I explore the evolving landscape of sales and marketing automation with a human touch. Discover how AI is set to revolutionize sales and customer service data management, enhancing segmentation and engagement. I discuss the potential of AI in creating high-converting landing pages and the growing importance of content strategy. Additionally, I highlight the significance of ac...
Jan 06, 2025•9 min
Join me on the H2H Sales Automation Podcast for Episode 18, "Inbound 2024 Highlights," as I dive into the latest insights from the Inbound 2024 conference in Boston. Alongside Anna, we explore the human-centric approach to sales and marketing automation. Discover how HubSpot's new features, like Breeze, integrate AI to enhance marketing and sales without replacing the human touch. We discuss the importance of adapting to AI, leveraging first-party data, and the evolving landscape of SEO, now see...
Nov 19, 2024•9 min
In this episode of the H2H Sales Automation podcast, Bart interviews Russell de Dalgleish serial entrepreneur and global community builder from Scotland. The focus of their conversation is on building successful international sales teams and effectively expanding businesses into new markets.
Oct 07, 2024•23 min
In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.
Oct 07, 2024•24 min
In this episode of the H2H Sales Automation Podcast, Bart sits down with Peter Malick, founder and CEO of Inbound AV, to discuss the evolving landscape of growth opportunities in the US market. The conversation covers a wide range of topics, from the role of AI in shaping the future of businesses to the significance of adopting a human-centered approach in sales strategies.
Oct 07, 2024•25 min
In a recent interview hosted by Bart, the founder of AutomateNow, and conducted by Philip Oakley from Outserve, the conversation delved into the dynamic realm of data and how it can shape sales and marketing strategies to foster more authentic human connections with customers. This blog post distills the key insights from their insightful conversation.
Oct 07, 2024•24 min
In this conversation, Bart interviews Sam Easton, a project manager at AutomateNow, about mastering sales and other business processes in HubSpot. They discuss the definition of a business process, the importance of digitizing processes, the types of processes HubSpot can hold, and the tools HubSpot offers to manage these processes. They also explore the benefits of automation and the role of the human touch in business processes.
Oct 07, 2024•24 min
In episode 14 of the H2H Sales Automation Podcast, I dive into the world of startups with Eoin McGuinness from the HubSpot Startup Program. We explore the transformative power of human-to-human (H2H) sales in the startup ecosystem, emphasizing the importance of personal connections over mass outreach. Eoin shares insights on the pitfalls of scaling too quickly and highlights the need for startups to focus on solving pain points rather than just selling products. We also discuss the role of AI in...
Oct 02, 2024•28 min
Join me, Bart, on Episode 12 of the H2H Sales Automation Podcast as I sit down with Eloise Leeson-Smith, a renowned linguist and communication expert. In this episode, we dive into the essence of creating content that truly converts. Eloise shares her insights on the importance of human-to-human connections in sales and marketing, emphasizing the need to prioritize customer-centric content. We discuss the pitfalls of making assumptions and the value of thorough research. Eloise also offers her t...
Oct 02, 2024•25 min
Oct 02, 2024•24 min
In Episode 6 of the H2H Sales Automation Podcast, I dive into the essentials of getting your H2H sales content right. Join me, Bart, as I chat with Leslie Douglas, VP for Membership and Go-to-Market Strategy at Sell Better by J.P. Sales. Leslie shares her accidental journey into sales and emphasizes the importance of confidence and personalization in sales content. We discuss how to transition from a one-to-many marketing approach to a one-to-one sales strategy, the significance of relationship-...
Oct 02, 2024•26 min
In Episode 5 of the H2H Sales Automation Podcast, I sit down with David Chevalier, CEO of Surfe, to explore the importance of maintaining the human connection in sales automation. David shares his unique journey from banking to entrepreneurship and how his productivity software, Surfe, helps sales teams work smarter. We delve into the challenges of modern sales, the importance of personalized outreach, and how Surfe integrates with tools like LinkedIn and CRM systems to streamline data entry and...
Oct 02, 2024•25 min
Join me, Bart, on episode four of the H2H Sales Automation Podcast as I sit down with Stephanie Robinson, Managing Director and Business Growth Coach. In this engaging 20-minute interview, Stephanie shares her journey from a recruitment agent in London to a successful entrepreneur and business coach. We discuss the importance of taking holidays, recruiting the right people, and maintaining a positive mindset during challenging times. Stephanie also delves into the concept of "know, like, trust" ...
Oct 02, 2024•22 min
Join me on Episode 3 of the H2H Sales Automation Podcast as I sit down with Anna Drogon, HubSpot Marketing Coach, to unpack our experiences at Inbound 2022. Discover how the event emphasized the transition from customer management to customer connection, highlighting the importance of personalization in a digitally disconnected world. Anna shares insights on the significance of data-driven, tailored marketing strategies and the evolving role of community in business growth. We also explore key t...
Oct 02, 2024•20 min
In episode 2 of the H2H Sales Automation Podcast, I dive into the crucial question: When does a lead become sales-qualified? Joined by Stuart Lotherington, Director of SBR Consulting, we explore the nuances of transforming marketing qualified leads (MQLs) into sales qualified leads (SQLs). Stuart shares insights from his extensive experience, emphasizing the importance of a customer-centric, consultative approach in sales. We discuss the role of sales development reps (SDRs) and account executiv...
Oct 02, 2024•23 min
In the inaugural episode of the H2H Sales Automation Podcast, I sit down with Emma McCarthy, a channel account manager from HubSpot, to explore the art of presenting a successful sales demo call. Emma shares her insights on adopting a human-to-human approach in sales, emphasizing the importance of customizing demos to align with client needs. We delve into the CGP framework, highlighting the significance of understanding a client's goals, plans, and challenges. Emma also reveals common pitfalls ...
Oct 02, 2024•24 min
Implementing HubSpot requires careful planning and a focus on your team. By crafting a well-thought-out strategy and maintaining a human-centered approach, you can ensure a successful implementation that drives positive results for your business.
Oct 02, 2024•25 min
In Episode 16 of the H2H Sales Automation Podcast, I sit down with Glenn Poulos, award-winning author of Never Sit in the Lobby, to discuss the balance between automation and personalization in sales. Glenn shares his journey from starting as a technical sales rep in 1985 to becoming a business coach and public speaker. We delve into the evolution of sales tools from fax machines to CRMs and AI, and Glenn emphasizes the irreplaceable value of human interaction in sales. Discover actionable insig...
Oct 02, 2024•25 min
In this episode of the H2H Sales Automation Podcast, I sit down with Bethan Vincent, founder and managing partner at Open Velocity, to explore why B2B business confidence isn't translating into growth. We delve into her comprehensive report, Marketing Vulnerabilities in Tech and IP-Led Companies, and discuss the challenges tech companies face in gaining traction. Bethan shares insights on the importance of having solid marketing foundations, the pitfalls of a sales-led growth approach, and the c...
Sep 30, 2024•23 min
