Gwyneth Paltrow: Meet the App Developer
Gwyneth Paltrow, joined by Jessica Seinfeld, shares the journey of Goop, initially conceived as a private information database that grew into a trusted lifestyle platform. This episode focuses on the Goop City Guides app, covering its design, content curation process, and upcoming features like a Paris guide. Paltrow also elaborates on the concept of the "curation generation," emphasizing the app's role in providing reliable recommendations amidst information overload, and answers audience questions about her involvement, future app ideas, and the brand's unique model.
May 10, 2013•33 min