How to get backlinks with guest posts

Well the first thing that we generally like to do first is does this there's this site even allow guest post that should be filter number one I feel like a lot of SEO s who start out don't realize that or a lot of businesses who start out don't realize that and then they go down a cold outreach almost like cold calling method of link building that ultimately goes nowhere. So filter number one do you accept guest posts that's number one right number two are they develop into your industry is there any relation to that publication or website to your business is there any way that they have talked about you kind of topic or have kind of met the industry or the general relevancy of your topical area at any point in their publication right cuz that's number two nobody likes getting like if I run a health care blog and nobody needs a recipe on our health care blog unless.

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