Maja Voje and Andrej Peršolja: Positioning

GTM Strategist Podcast

Feb 22, 2024•59 min•Season 2Ep. 7

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Episode description

Andrej Peršolja is a positioning expert who helps tech companies create a clear and compelling message for their products. Andrej believes products fail not because the product is bad, but because the product is miscommunicated and users don’t see the value in it.

He worked with more than 200 companies so far, including names like the LinkedIn superstar Richard van der Blom.

Andrej aims to make company positioning practical with his proprietary positioning framework that focuses on executing tangible tests leading to a sustainable and growing funnel.

Links:

https://www.linkedin.com/in/apersolja/

https://tidycal.com/tangible-growth/discovery-call

https://miro.com/miroverse/startup-positioning-framework-template/

GTM Strategist:

⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠

https://www.linkedin.com/in/majavoje/

⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Meet Maja every THU at 18:00 CET - Register for free office hours here: https://forms.gle/w9WXUWRkSTbWR2tX6

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