RV231 - Chris Walker & Dave Gerhardt Talk B2B Marketing
Episode description
This is a must-listen episode where Chris Walker joined Dave Gerhardt (Founder & CEO of Exit Five) on the B2B Marketing with Dave Gerhardt podcast.
Key topics from this episode:
Why being “early” in seeing how marketing is changing is often misunderstood as being wrong
How to manage negativity on social media while staying focused on your goals
Using podcasts, live events, and social media to gather actionable customer insights in real time
Breaking down marketing into Strategy vs. Pipeline Creation for clarity and efficiency
Why AI is an accelerant for creativity and execution, not a replacement for strategic thinking
How smaller and more agile marketing teams are outperforming larger ones
Calculating true marketing ROI by accounting for headcount, tools, and overall efficiency
How senior marketing leaders can improve outcomes by staying hands-on and closer to the execution process