RV E23 - MUST LISTEN: Unlearning “Demand Gen” | Unlearn Podcast with Asher and Kelly
Dec 13, 2022•57 min
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Episode description
Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of concepts, driving change. Chris questions companies’ reluctance to innovate strategies while it’s an offensive move, instead of when they’re forced to in an economic crash. He also discusses the fundamental misunderstanding of Demand Gen, how to use Revenue R&D to evaluate the business in a holistic, standardized way, and more!
If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!
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