RV 76 - Creating vs. Capturing Demand: Metrics to Track for B2B Growth | B2B Podcast

Chris sat down with George Boot and Justin Hanna of Acquired.com to chat about creating and measuring meaningful metrics. They cover the misalignment between sales and marketing, the flaws in the traditional MQLs and KPIs, and the importance of measuring the right metrics for revenue growth. He also talks about the changing landscape of B2B sales and marketing and the need for companies to adapt to the new reality.

Additionally, Chris shares practical advice on how businesses can allocate their funding for growth, the importance of measuring the right metrics, and the benefits of using LinkedIn and Facebook ads for B2B companies. Chris's emphasis on the importance of understanding the customer and the need for businesses to be agile and adaptable in the new reality is a key takeaway from this episode. Finally, Chris teases a follow up to this episode to cover the how-tos of starting a podcast!