RV 123 - Challenging the SDR Model and Rethinking Paid Social Strategy

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. 

First, he highlights the growing skepticism around the SDR predictable revenue model and the need for companies to reevaluate their outbound sales strategies. Chris also emphasizes the importance of rethinking the paid social strategy, shifting from lead generation campaigns to guaranteed distribution of content to target accounts. He explains how companies can blend website content and dark social content to create a more effective content strategy. Additionally, Chris addresses questions related to forecasting and planning, including how to factor in open pipeline and how to forecast for a brand new product.