319 - The Real Benefits of Self-Reported Attribution with Dave Gerhardt
Aug 27, 2022•56 min
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Episode description
Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-reported attribution and how it's a key component in using your marketing as a two-way communication channel. They spend the second half of the discussion answering tactical questions from the audience.
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