311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11 - podcast episode cover

311 - How To Create Demand in Mature Categories (and more) | TikTok Live 11

Aug 03, 202255 min
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Episode description

Every Tuesday at 3:00PM ET we go live on TikTok to answer rapid-fire Q&A. In our 11th installment, we covered:

- How To Create Demand in Mature Categories

- Where demand gen is going in the next 5 years? 

- Running demand gen at an early-stage startup that wants quick results

- How to fix sales/marketing alignment

- How demand teams can work with sales to achieve better results

- The role of email in demand gen

- The ideal sales-to-marketing ratio 

- And much more!

Join us every Tuesday at 3 PM ET to ask your question on TikTok by following @chriswalker171


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