240 - Annual Planning Blunders to Avoid in 2022 | Demand Gen Live S2 x66

It's that time of year for a lot of companies, annual planning. The time when everyone is excited about the possibilities that the new year brings. But along with that excitement, comes high expectations—many times unrealistic. Those expectations often drive decisions that end up falling short of where you want to be at quarter-end. In this episode, Chris talks about the 5 biggest mistakes that he sees companies making when they address annual planning and how they should address them now.