23 - Lead Scoring & Handoff Optimization | Demand Gen Live S1 x12
Jun 10, 2020•1 hr 5 min
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Episode description
We covered lot's of ground in this week's Demand Gen Live. In this playback you can expect to learn: why you should take industry "best practices" with a grain of salt, Gaetano's take on lead scoring, lead handoff process optimization for your sales teams, and tactics we are seeing work on both LinkedIn and Facebook organic and paid.
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