226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote

Most companies have a marketing team in place to execute a winning marketing strategy. If marketing isn't working it's probably not the team. It's more likely the strategy that has been implemented. And it's not your fault. Martech vendors and analyst firms have been dishing out the Kool-Aid for the past 10 years. The problem is, we need a strategy for 2022, not 2012. In this episode, Chris outlines the path to getting unstuck from outdated strategies, how to create a new strategy with customers in mind, and the tactical steps you need to take to continuously make it better.