208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56
Nov 03, 2021•1 hr 10 min
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Episode description
Buyers in 2021 and beyond want less involvement from a salesperson when doing product research. When buyers want to do most of the buying before talking to sales, it becomes a marketing-owned journey. And that is precisely why there has never been a better time to be a B2B marketer! In today's episode, Chris talks about what the top 1% of marketers are doing, why they're going to be on the same pay level as top salespeople, and what you need to do to get there.
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