197 - Navigating the Blended Funnel | Demand Gen Live S2 x52

GTM Live

Oct 06, 2021•1 hr 22 min

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Episode description

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On the agenda:

- How product-led growth companies should be thinking about enterprise demand

- The Blended Funnel: why it’s hard to see it’s time to change your strategy.

Chris answered follow-up questions in regards to the agenda items in addition to questions about how to tell when a channel is not working vs. the person managing the channel is not managing it well, and how to manage the over-reliance on attribution data.

Don't miss our event with Dave Gerhardt, Chief Brand Officer at Drift, tomorrow October 7th at 12pm EDT. We'll be covering our top 3 recommendations for your 2022 strategy. Register here to attend live.

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