192 - The Attribution Mirage | Demand Gen Live S2 x50

Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, backed by actual data, being "The Attribution Mirage - Marketing teams are being led astray and think they’re being 'data-driven'" and the second "How to prepare your executive monthly/quarterly demand performance reports." They also took questions on content mapping, why only focusing on CPL will be your demise, and why every marketing team needs to split the funnel to determine what channels are actually working for them.