181 - Is There A Difference Between A Strong Brand & Properly Executed Demand Gen? | B2B Made Simple

This conversation was repurposed from Chris Walker's appearance as a guest on the B2B Made Simple Podcast. They got into the weeds in regards to organic social content strategy. Sam asked Chris questions about channels for new user acquisition, experimenting, metrics and the nitty gritty behind podcasting and creating content. Chris shared that the opportunity on LinkedIn organic isn't over, but it's certainly more challenging than it was a year or two ago.