176 - Building A Brand Is About Educating, Not Selling | Live Consulting Session

Chris Walker hosted another live consulting session, this time with a post-seed stage start-up that is currently following the organic playbook we have shared on the podcast. You'll get to hear about things that the founders and practitioners noticed in their own business after implementing the strategy, and how you can implement an organic content strategy yourself with little to no resources. Chris answers their questions about measurement and how to paint the picture to investors, and they reiterate the importance of educating and providing value to their ICP instead of constantly trying to sell to them in an impersonal way.