171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session
Jul 25, 2021•51 min
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Episode description
Chris hosted another live consulting session last week with an early-stage SaaS company. He walked through their overall strategy and made recommendations throughout, touching on customer research, their media plan across various channels, organic content strategy, and why optimizing for leads drives the wrong behaviors. He broke down their current strategy and provided deep and tactical recommendations to help them level up their marketing.
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