166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41
Jul 14, 2021•57 min
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Episode description
Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered:
- Why optimizing for SQLs instead of MQLs, even though they're further down the funnel, is often counterproductive and causes misalignment,
- Manual attribution and our findings from implementing this on our site, and how this differs from multi-touch attribution,
- Demo conversion by source as a means of troubleshooting declining demo requests,
- YouTube SEO, and
- How website changes can negatively affect your demand system
Register here for Chris's keynote on "The State of LinkedIn Organic in 2021," taking place Thursday July 15th at 9am PDT.
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