160 - A New Marketing Model for Enterprise Software | Demand Gen Live S2 x39

Chris Walker and Megan Bowen hosted another Demand Gen Live community event this week. They covered three pre-set agenda topics: (1) The Demand Waterfall: Is it time for a new demand model?; (2) The 6 pillars to build your word of mouth strategy; (3) The big problem companies face when only focusing on capturing demand. Chris also opened the stage to a live Q&A and answered questions from the community in regards to quality vs. quantity of leads, content distribution and promotion, creating content at and around conferences and live events, and social listening.

Register for tomorrow's Demand Gen Expert Session here.