146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34
May 26, 2021•1 hr 2 min
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Episode description
Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...
- What The Dark Funnel Is and How Marketers Can Use it to Market Better
- Issues with Intent Data
- Marketing Momentum
- The Importance of Consistency
- Creating a top 25 marketing podcast
- Leaning into what you can't measure
- Compounding gains
- Distribution strategies for hard to reach audiences
- Targeted direct mail
- When to outsource expertise
- Getting the most SEO bang for your buck
- How do you know when an experiment is working or not
- The broken SDR model
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