136 - Why Marketers Who Create Demand Are The Most In-Demand | Demand Gen Live S2 x30
Apr 28, 2021•1 hr 31 min
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Episode description
On last night's episode of Demand Gen Live, Chris Walker and Megan Bowen covered the following topics:
Why marketers who create the most demand are the most in-demand; Pros and cons of category creation on SEO; A clearly defined playbook for creating demand; The value of SMEs creating content; How inefficiencies break as you scale; Intent data vs. actual intent; Marketing to different segments; Does SaaS marketing transfer to other industries; and Not blindly following advice.
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