133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
Apr 21, 2021•1 hr 47 min
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Episode description
On last night's episode of Demand Gen Live, Chris and Megan covered the following topics:
- Lead gen vs. Demand gen: how metrics and timing define your strategy
- Brand recognition
- Being realistic in regards to results
- Determining what makes most sense for your business to prioritize TODAY, not 10 years ago
- The curve of the adoption of innovation
- Insourcing vs. Outsourcing
- The importance of owning your CRM, your data, your tech stack, and your ad accounts internally
- Differences between LinkedIn personal & company page on LI strategies
- Why companies can’t, or don’t, innovate internally
- How marketing strategy misinformation can be often traced back to MarTech vendors
- Paying for attention vs. commanding attention
- When is it appropriate to recycle ad content
Register for our recurring live series with Dave Gerhardt here: https://us02web.zoom.us/meeting/register/tZMucOuqqT0qHNH0y3ivTKPIUAHUUQgWwQmh
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