130 - Creative is Your Secret Weapon | DGL S2 x28

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:  

Strategy: 

1. Why most companies don't create demand 

2. How to use data to actually improve marketing performance 

3. Just because it's inbound doesn't mean it's a good marketing strategy 

4. It's' time to rethink what a website is for  

Paid Social Deep Dive: 

5. Copy in the creative is the #1 variable that determines whether or not your ad is successful 

6. When to invest in a targeting tool like Metadata or Clearbit 

7. Why creative is your secret weapon for maximizing smaller budgets 

8. Why your lookalike audiences might be a trap 9. How to measure the success of a retargeting campaign

Register here for our recurring live event with Dave Gerhardt (CMO at Privy).