13 - Create content that resonates with your audience | Aspireship Interview
May 26, 2020•38 min
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Episode description
Chris is interviewed at Aspireship where he discusses how his methodology is different than some of the traditional B2B demand generation tactics, such as trade shows, direct mail, and excess outbound sales activity. Chris shares his thoughts on better ways to communicate with people, which consist primarily of content marketing with effective distribution.
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